Amy Lorenti is a business-to-business sales and marketing expert. Over the last twenty-five years, she has worked with some of the most successful companies in the world to help them effectively reach their markets. She brings a unique blend of business experience from both a client and provider perspective to every project she undertakes. Her expertise includes advertising and promotion, branding, stakeholder relations, marketing strategy and business social media.

Her 25+ years of experience includes developing and creating effective business-to-business marketing communications for companies and organizations of all sizes and in multiple industries. This eclectic background gives her a unique insight for quickly understanding processes, products and markets, identifying objectives, formulating solutions and effectively and efficiently delivering the message – on point, on time and within budget.

Her clients have included some of the most successful companies and organizations in the world including Kraft Foods, Novo Nordisk, Philip Morris, IBM, Xerox, General Electric, General Reinsurance, Eaton, GTE and many others. Amy is comfortable presenting one-on-one or to a board of directors.

Amy began her career as a graphic designer in the early '80s and began writing for her business-to-business clients shortly thereafter. When not running her own marketing communication companies, she was contracted for interim assignments including chief public relations officer for an award-winning advertising agency and acting director of marketing and PR for both a publicly-held international company focusing on the consumer fashion market and a private company serving the IT sector with global outsourcing solutions.

Amy’s experience with service and product marketing makes her uniquely qualified for a variety of senior management positions. She has experience in the information technology (IT), original equipment manufacturing (OEM), consumer products, insurance, and business services industries.

Work History

Work History
Jan 2008 - Present

Co-founder & Marketing Director

Minds That Work

Co-founder of management training and consulting network of experienced professionals who work to successfully build strong and sustainable business practices that can be immediately implemented by companies and organizations to propel growth and increase profitability.

Aug 2007 - Present

Business Writer, Ghostwriter, Blogger

Lorenti Writes


  • Ghostwriting articles, SME books
  • Sales and marketing collateral materials
  • White papers
  • Web content
  • Articles
  • Sales and HR training programs
  • Anything that needs a good writer's attention
Apr 2010 - Present


Klear Idea

Klear Idea helps clients identify the real benefits they bring to the market to create a brand that wins attention and grows their business. We craft clear and concise marketing communications that promote those benefits and use the power of great design to support that message.

Feb 2008 - Jun 2010

Director of Marketing

Winston Joseph

Retained to develop corporate identity package including logo design, marketing and sales collateral, multiple public and portal websites, and branding for various service offerings

Mar 2006 - Aug 2007

Managing Director: Public Relations Division

The Republik

Managed the launch of a new public relations division (Rubberneck) of award-winning advertising agency. Responsible for business development and marketing (including division website), media relations and account management.

Oct 2003 - Feb 2006

Business Writer

Amy Lorenti
Regular contributor to business publications targeted towards the financial, scientific and biotechnology industries.
Feb 2001 - Sep 2003

Director of Marketing and Public Relations

Charles & Colvard

Developed brand strategy and marketing program resulting in 65% sales increase within a twelve month period and a return to shareholders of over 500% within two and a half years.

Jan 1994 - Jan 2001

Consultant & Writer

Autumn Communications
Event management, marketing consulting, copy writing, and graphic design.
May 1982 - Dec 1993

President & Creative Director

Creative Image Associates, Inc.
B2B and B2C graphic design and creative services.




State University of New York




Project Management

Proposals and presentations RFPs / RFQs Scope of work Pricing and terms Client negotiation Account management

Interpersonal Skills

  Team and individual leadership Oral and written communications Conflict resolution Negotiation Influencing Delegating Coaching and mentoring  


  Business communications Press releases / news releases Ad copy Marketing communications Ghostwriter  


  Logo design Corporate identity Annual reports, brochures, print collateral Website design