Amy Lorenti is a business-to-business sales and marketing expert. Over the last twenty-five years, she has worked with some of the most successful companies in the world to help them effectively reach their markets. She brings a unique blend of business experience from both a client and provider perspective to every project she undertakes. Her expertise includes advertising and promotion, branding, stakeholder relations, marketing strategy and business social media.
Her 25+ years of experience includes developing and creating effective business-to-business marketing communications for companies and organizations of all sizes and in multiple industries. This eclectic background gives her a unique insight for quickly understanding processes, products and markets, identifying objectives, formulating solutions and effectively and efficiently delivering the message – on point, on time and within budget.
Her clients have included some of the most successful companies and organizations in the world including Kraft Foods, Novo Nordisk, Philip Morris, IBM, Xerox, General Electric, General Reinsurance, Eaton, GTE and many others. Amy is comfortable presenting one-on-one or to a board of directors.
Amy began her career as a graphic designer in the early '80s and began writing for her business-to-business clients shortly thereafter. When not running her own marketing communication companies, she was contracted for interim assignments including chief public relations officer for an award-winning advertising agency and acting director of marketing and PR for both a publicly-held international company focusing on the consumer fashion market and a private company serving the IT sector with global outsourcing solutions.
Amy’s experience with service and product marketing makes her uniquely qualified for a variety of senior management positions. She has experience in the information technology (IT), original equipment manufacturing (OEM), consumer products, insurance, and business services industries.