Download PDF

Work experience

20052009

Field Marketing Manager

Local Insight Yellow Pages

Responsible for managing marketing initiatives at the local level for 125 phone directories with revenue exceeding $32M for the Charlotte Sales Division.

  • Developed and put into action a strategic market plan and customer loyalty program in a historically distressed market. The plan resulted in an 18% incremental revenue improvement to exceed sales goal.
  • Implemented and monitored contingency plans to generate over $226K in 2008 for the Charlotte Sales Division.
  • Collaborated with stakeholders to lead the sales division to #1 status in all 2008 marketing initiatives throughout the company.
  • Achieved a promotion from Marketing Analyst to Field Marketing Manager in January 2008.
20032004

Marketing Specialist

University Hospitals Health System/ Heather Hill

Responsible for marketing five lines of health-care services.

  • Designed and implemented a complete marketing program to increase brand awareness.
  • Developed new marketing strategies such as presentations, seminars and a health fair, resulting in increased admissions and revenue.
  • Managed marketing efforts to establish Heather Hill as a community resource.
  • Wrote and presented talk entitled “Community Education Seminars: Effective Planning and Implementation,” AOPHA Conference. Dayton, Ohio, September 2004.
20002002

Technical Sales Representative

Stratagene

Responsible for Ohio, Kentucky and Western Pennsylvania territory development and marketing product lines for the Life Sciences industry.

  • Managed a territory where many customers had never met a representative from our company. Territory grew by 25% during my tenure.
  • Implemented two on-site stocking programs at large accounts, which resulted in reliable re-orders, and a 46% sales growth at those accounts.
  • Hosted and presented informative product seminars and roundtable discussions
  • Worked with product managers on new product ideas, assisting with the development of between 5-15 new products per year.
19882000

Research Technologist

Various

Cleveland Clinic Foundation, 1988 - 1994

Case Western Reserve University, 1994 - 2000

  • Made significant contributions to biological research projects, which led to two publications in peer-reviewed journals.

Education

19962000

MBA

References

Paul Rolland

Amy has the following personal traits which support and enhance her business skills: • Passionate – in her work ethic and approach in accomplishing important projects

• Intelligent – as evidenced by her attention to detail, statistical thoroughness and effective analytical approaches

• Inquisitive – she routinely looks at a circumstance and provides an answer to the question of how something can be accomplished more effectively

• Trustworthy – she has demonstrated confidentiality and gained the trust of senior management

• Adaptable – accepts and uses (when appropriate) other ideas and approaches that someone else may develop

• Initiative – she has demonstrated the ability to independently develop and implement unique solutions to challenges that result in positive outcomes. Amy would be a strong asset to any progressive organization needing her talents!

Market Plan and Presentation

Summary

Marketing professional with over 6 years experience in the biotechnology, healthcare and publishing industries. Effective leader with the ability to analyze markets, to discover sales opportunities and to make effective presentations to grow revenue for a company.

Scientific Publications

Carrel, L., Cottle, A.A., Goglin, K.C., and Willard, H.F. “A First-Generation X-Inactivation Profile of the Human X Chromosome.” Proc. Natl. Acad. Sci. USA, 1999; 96: 1440-1444.

Amos-Landgraf, J.M., Cottle, A., Plenge, R.M., Friez, M., Schwartz, C.E., Longshore, J., and Willard, H.F. “X Chromosome–Inactivation Patterns of 1,005 Phenotypically Unaffected Females.” Am J Hum Genet. 2006 September; 79(3): 493–499.