Field Marketing Manager
Local Insight Yellow Pages
Responsible for managing marketing initiatives at the local level for 125 phone directories with revenue exceeding $32M for the Charlotte Sales Division.
- Developed and put into action a strategic market plan and customer loyalty program in a historically distressed market. The plan resulted in an 18% incremental revenue improvement to exceed sales goal.
- Implemented and monitored contingency plans to generate over $226K in 2008 for the Charlotte Sales Division.
- Collaborated with stakeholders to lead the sales division to #1 status in all 2008 marketing initiatives throughout the company.
- Achieved a promotion from Marketing Analyst to Field Marketing Manager in January 2008.