Work History

Work History
Apr 2007 - Present

Retail Marketing Manager Disney Consumer Products

The Walt Disney Company
  • Build programs and establish partnerships with product brands at upwards of 20,000 Value Channel doors
  • Drive home entertainment releases in partnership with advertisers and national promotional partners at grocery and the distribution channel 
  • Lead marketing programs and strategies to drive brand awareness and profitable multi-channel growth at Target, Best Buy, Amazon
  • Develop unique and dynamic integrated marketing campaigns with multiple ROI measurements for Disney, Pixar, DreamWorks live action, Marvel, Star Wars, and ABC-TV
  • Implemented dedicated cross-channel Disney Junior franchise statement reaching 3MM+ consumers
  • Created Royal Wedding collection generating $1.2MM in incremental revenue and 227% lift in sales
  • Created first-ever Amazon.com takeover, increasing sales over 200% and generating $5.6MM
Jan 1992 - Jan 1994

National Promotion and Marketing

BMG Entertainment
  • Drove national sales and radio airplay for musicians and bands
  • Lead team in building relationships between journalists, tastemaers, and independent promotion representatives
Jan 1994 - Jan 2006

Manager National Advertising Sales and Promotions

Premiere Radio Networks
  • Created exclusive promotional ad campaigns for Johnson & Johnson, JC Penney, Home Depot, McDonald’s, Hallmark and more
  • Increased brand equity of Ryan Seacrest, Carson Daly and Delilah by building unique advertising partnerships on national radio programs
  • Lead team in production of nationally syndicated radio special sponsored by Walgreen's, featuring Josh Groban, reaching 1.5MM dedicated listeners
  • Produced Paramount Pictures War of the Worlds with Tom Cruise hosted by Ryan Seacrest.

Skills and Highlights

  • 7 years of proven success in marketing; generating revenue and increasing brand awareness
  • Substantial experience in developing and implementing remunerative online retailer campaigns
  • Significant experience in utilizing social media to build programs that result in incremental revenue generation
  • Exceptional attention to client needs, culture and personality
  • Accomplished self-starter, detail oriented with notable follow through

Recognition

  • Walt Disney Studios Home Entertainment Synergy Award recipient
  • Entertainment Publicists Society convention speaker
  • Disney Consumer Products Certificate of Awesomeness

Groups / Associations

  • Los Angeles Teamworks: Teen Mentor
  • Pet Orphans: Volunteer
  • Champs Charter HS: Governance Council
  • JDRF Champion
  • Alzheimer's Association supporter

Portfolio

Education

Education

Temple University

Psychology and media

Bachelor of Arts

Hofstra University