Amrita Dutta-Gupta possesses extensive experience and in-depth knowledge of strategic marketing and business consulting. She has assisted numerous companies in developing marketing strategies and increasing business productivity. Ms. Dutta-Gupta has gained valuable insight and crafted her skills in the field through a variety of international business experiences. Amrita Dutta-Gupta’s latest consultancy work came at Sitel, a business process outsourcing firm. Through meticulous research and detailed analysis, Ms. Dutta-Gupta helped in the formation of the company’s long-term marketing strategy, working under the Chief Marketing Officer, Senior Manager, and General Manager of Global Markets. Ms. Dutta-Gupta presented her recommendations and strategic insights to the executive board. Prior to her 10-week assignment at Sitel, Amrita Dutta-Gupta had served as a marketing strategy consultant for StudioNow, a subsidiary of AOL. Through research of the competitive landscape, Ms. Dutta-Gupta created the company’s first marketing budget with allocation for digital and social media, search engine optimization, and other new media trends. She also assisted in the acquisition of new accounts through the utilization of online outlets such as LinkedIn and webinars. Ms. Dutta-Gupta has also consulted for Hanes Brands, Inc. She was instrumental in stimulating brand engagement through social media and mobile campaigns. Ms. Dutta-Gupta also developed creative strategies to expand awareness and increase share for specific products within the apparel company. Amrita Dutta-Gupta has also assisted TruGreen, a ServiceMaster Company, on two separate occasions. The first came as an MBA intern when she was responsible for the management of franchise relationships for 40 stores throughout the United States. Ms. Dutta-Gupta assisted franchise owners with strategic marketing support, development and distribution of branding guidelines, and brand audits of franchise communications. Her second consultancy with TruGreen was as a marketing and brand strategy intern. She continued to analyze franchise branding strategies and worked to uncover potential savings and cost reallocation to reduce marketing expenses. Amrita Dutta-Gupta holds a Bachelor of Arts in Economics and Political Science from Vanderbilt University. She also earned a Master of Business Administration in Marketing, Strategy, and International Studies from the institution. She continues to seek strategic business consultancy opportunities throughout the world.
Amrita Dutta-Gupta - Ziggs
Amrita Dutta-Gupta - Follr.me
Amrita Dutta-Gupta - BigSight.org