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Work experience

Jan 2013Present

Regional Marcom and eCommerce Manager, APAC

PHILIPS LIGHTING, Singapore

• Regional Digital Marcom Manager for Philips Lighting APAC (SG, ID, MY, AU, NZ, TH, VN, KR, PK, PH, JP)

• Winner of the Mobex 2014 Bronze Award for Best Application by a Consumer Brand, for the Philips Home Lighting Augmented Reality Application

• Managed an annual regional budget of over €200,000 in 2013 and €400,000 in 2014

• Analyzed online marketing performance via Omniture, Google Analytics, TweetReach, Radian6 and Hootsuite

• Coordinated with regional and local advertising, PR and digital agencies, overseeing development of 3 online software, 2 mobile app, 22 videos and multiple local market specific marketing tool kits resulting in a 37% increase in website traffic

• Set up and day-to-day operations of the Philips Lighting Singapore and Australia direct to consumer eCommerce program

• Led negotiations with several regional eCommerce pure players, creating a new sales channel for Philips

• Digital lead for the APAC launch of Philips Hue lighting, a joint venture with Apple

• Digital MarCom lead for the APAC launch of Philips and Disney lighting

Aug 2011Dec 2012

Digital Account Manager

WEBER SHANDWICK, Singapore

• Led cross-functional team of five PR consultants, overseeing Community Management, Social Media Strategy, Website Applications, Website Development, Social Media Monitoring and Website Analytics for Marine Life Park, Sentosa

• Developed website, content strategy and first six months-worth of content for the Marine Life Park (RWS) blog

• Digital lead for the Changi Millionaire campaign

• Digital strategist on the Weber Shandwick team for MasterCard Singapore

• Created content for and conducted online MarCom workshops for the entire ST Engineering Marketing department and upper management

• Preparing collateral material for new business pitches

Mar 2005Jun 2011

Digital Marketing Specialist

STRATEGIC AMERICA, Des Moines, Iowa

• Performance Marketing lead, overseeing cross-functional teams for media planning, placement, optimization and analysis

• Social Media strategist and community manager for Wendy’s food, Kum & Go, Zee TV’s Veria Channel, Greater Des Moines Partnership and Service Experts

• Project lead for a national Wendy’s International Foods Salad launches (www.whichsaladareyou.com).

• Channel marketing manager for over 200 franchisees of Lennox industries  across the Midwest USA, handling over USD $2 million per year in media budgets

• Created a proprietary email versioning system to create personalized emails from over 700 individual franchisees to their personalized, demographically targeted email lists. The process reduced the timeline for email creation by 3-4 weeks.

• Trained clients and cross-functional agency teams of 5-15 people on SEO, SEM and social media strategies

May 2002Feb 2004

Media Relations Coordinator

HOMES OF OAKRIDGE, Des Moines, Iowa

• Primary press liaison officer

• Media and Public Relations manager

• Worked closely with editorial publications

Apr 1998Mar 2001

Account Executive

INNER CIRCLE ADVERTISING, Calcutta, India

• Developed local marketing strategies for The Times of India Newspaper and Tantia Laparoscopic Surgery Center

• Developed and executed email marketing plans for various clients such as Vinay Cement Ltd.

• Managed local promotional events for The Times of India

Education

Aug 2001Aug 2004

M.B.A

Drake University
Mar 1997Mar 2000

Bachelors

St. Xavier's College

Skills

Marketing Strategy
eCommerce
Brand Management
SEO, SEM, Online Media Planning
Data Analysis