Work History

Work History
Jan 2013 - Present

Regional Marcom and eCommerce Manager, APAC

PHILIPS LIGHTING, Singapore

• Regional Digital Marcom Manager for Philips Lighting APAC (SG, ID, MY, AU, NZ, TH, VN, KR, PK, PH, JP)

• Winner of the Mobex 2014 Bronze Award for Best Application by a Consumer Brand, for the Philips Home Lighting Augmented Reality Application

• Managed an annual regional budget of over €200,000 in 2013 and €400,000 in 2014

• Analyzed online marketing performance via Omniture, Google Analytics, TweetReach, Radian6 and Hootsuite

• Coordinated with regional and local advertising, PR and digital agencies, overseeing development of 3 online software, 2 mobile app, 22 videos and multiple local market specific marketing tool kits resulting in a 37% increase in website traffic

• Set up and day-to-day operations of the Philips Lighting Singapore and Australia direct to consumer eCommerce program

• Led negotiations with several regional eCommerce pure players, creating a new sales channel for Philips

• Digital lead for the APAC launch of Philips Hue lighting, a joint venture with Apple

• Digital MarCom lead for the APAC launch of Philips and Disney lighting

Aug 2011 - Dec 2012

Digital Account Manager

WEBER SHANDWICK, Singapore

• Led cross-functional team of five PR consultants, overseeing Community Management, Social Media Strategy, Website Applications, Website Development, Social Media Monitoring and Website Analytics for Marine Life Park, Sentosa

• Developed website, content strategy and first six months-worth of content for the Marine Life Park (RWS) blog

• Digital lead for the Changi Millionaire campaign

• Digital strategist on the Weber Shandwick team for MasterCard Singapore

• Created content for and conducted online MarCom workshops for the entire ST Engineering Marketing department and upper management

• Preparing collateral material for new business pitches

Mar 2005 - Jun 2011

Digital Marketing Specialist

STRATEGIC AMERICA, Des Moines, Iowa

• Performance Marketing lead, overseeing cross-functional teams for media planning, placement, optimization and analysis

• Social Media strategist and community manager for Wendy’s food, Kum & Go, Zee TV’s Veria Channel, Greater Des Moines Partnership and Service Experts

• Project lead for a national Wendy’s International Foods Salad launches (www.whichsaladareyou.com).

• Channel marketing manager for over 200 franchisees of Lennox industries  across the Midwest USA, handling over USD $2 million per year in media budgets

• Created a proprietary email versioning system to create personalized emails from over 700 individual franchisees to their personalized, demographically targeted email lists. The process reduced the timeline for email creation by 3-4 weeks.

• Trained clients and cross-functional agency teams of 5-15 people on SEO, SEM and social media strategies

May 2002 - Feb 2004

Media Relations Coordinator

HOMES OF OAKRIDGE, Des Moines, Iowa

• Primary press liaison officer

• Media and Public Relations manager

• Worked closely with editorial publications

Apr 1998 - Mar 2001

Account Executive

INNER CIRCLE ADVERTISING, Calcutta, India

• Developed local marketing strategies for The Times of India Newspaper and Tantia Laparoscopic Surgery Center

• Developed and executed email marketing plans for various clients such as Vinay Cement Ltd.

• Managed local promotional events for The Times of India

Education

Education
Aug 2001 - Aug 2004

M.B.A

Drake University
Mar 1997 - Mar 2000

Bachelors

St. Xavier's College

Skills

Skills

Marketing Strategy

eCommerce

Brand Management

SEO, SEM, Online Media Planning

Data Analysis