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Amitkumar Maharaj

Senior Management Professional ~ Sales, Marketing, Business Development & Operations 


A dedicated, focused, systematic and a result oriented professional with over 19 years of accomplished career track known throughout the industry for delivering and sustaining revenue and profit gains within highly fragile, fluctuating and competitive products in Indian & African Market. Exceptional communicator with a consultative sales style, strong negotiating skills, exceptional problem solving abilities, and a keen client needs assessment aptitude. Aggressively identify opportunities, developed focus, and provide tactical business solutions. Adept in following administrative & management skills:

Proficiency Matrix

Strategy Planning                       New Product Launch                                       Business Development

Product Management               Revenue Management                                    New Market Development

Profit Center Management      Sales & Marketing                                             Trade Scheme Design

Brand Positioning                       Channel Management                                    Digital Marketing

Social Media Marketing            Policy Formation                                              Techno Comm. Operations

Work History

Jan 2014Aug 2015

Sales & Distribution Manager

Picfare Industries Limited

Picfare Industries is Flagship Company of Joban Group. The group is rapidly growing business house with significant Africa & Middle East operations. The business operations of Joban Group currently encompass seven business sectors:- Paper Conversion, Textiles, Engineering, Supplies, Energy, Consumer Products, Chemicals & Information Technology.  


Picfare Industries is engaged in manufacturing of printed paper products including wide range of school and office stationery, business forms, commercial printing, security printing & label printing.  


  • Job responsibilities include managing sales & distribution through team of distributors across East African Countries

Uganda, Rwanda, Burundi, Tanzania & Kenya

  • Base Location – Kampala, Uganda
  • Job responsibility includes planning of brand building activities through indoor/outdoor branding, electronic media & social media during peak season period.
  • Designing of trade schemes for revenue maximization, channel expansion to increase product penetration across the region.
  • Actively involved in development of new product category to increase revenue & market share in assigned region.
  • Revenue generation & maximization through effective distribution through strong channel partners across the country.
  • Business Turnover - $ 30.0 Million/annum.
  • Team Size: Sales Team – 10 nos., Back Office Team – 5 nos.


Attainment & Successes:


  • Channel Expansion – Developed 60+ channel partners, which helped to generate additional revenue of $ 400 Million during fiscal year of 2014 – 2015.
  • Growth – Incremental gain in revenue - 12% growth in current fiscal year compared to previous fiscal year.
  • Successfully organized channel partner’s meet across the country, which helped us to understand current market demands in terms of quality & expected product pricing.
  • New Product Launch – Successfully launch new product category in student exercise books & photo copy papers.
Mar 2013Dec 2013

Self Employed

Linc Marketing Services

The organization is involved in sales & distribution of consumer durables product category like Compact Digital Cameras, SLR Cameras, Video cameras, DVD Players, Home Theater, LCD Television, LED Television, Mobile phone & many more electronics gadgets.



  • Revenue generation through bulk inquiries from corporate clients across the western region.
  • Handled corporate clients e.g. Telecom, Pharmaceutical, Textile & engineering industries.
  • Key Clients – Intas Pharmaceutical, Cadila Pharmaceuticals, Torrent Pharmaceuticals, Vadilal Chemicals, Adani Power, Airtel, Idea Cellular, Reliance Retail, Arvind Group etc..


Attainment & Successes:

  • Revenue maximization through corporate orders received from Airtel, Adani Power & Reliance Retail in fiscal year of 2013-2014.
  • Revenue generation of INR 2.5 Million through corporate gifting.
May 2011Feb 2013

Manager - Area Sales

Olympus Imaging India Private Limited

Olympus Corporation is global leader in manufacturing of Digital Imaging products, Olympus Imaging India involved in sales & marketing of Digital Compact Cameras, PEN cameras, Digital Voice Recorders & Binoculars.  



  • Job responsibilities include managing sales, business development and marketing activities to develop urban and rural market of entire Gujarat region located at Ahmedabad.
  • Responsibility includes achievement of primary and secondary target through territory management and distribution management.
  • Ensuring product availability in channel through team of regional distributors and visibility of products in the market through effective merchandising.
  • Successfully launching new models and maintaining good relation with the trade.
  • Generating incremental business in order to achieve sales target.
  • Pivotal in implementing upcountry drive for better retail penetration.
  • Stellar role in converting customers on Olympus across the state.
  • Increased retail penetration & visibility in urban & rural areas.
  • Trade Partners:- Photo Goods Retailers & Wholesales, Consumer Electronics Outlets, Mobile Outlets, IT Partners, Large Format Retail Stores (LFR), Corporate Partners, Gadget Stores, Online Partners, Government Sectors, Stationary & Gift Stores.
  • Team Size: Sales Executives – 5 nos., Promoters (In Shop Demonstrators) – 20 nos.


Attainment & Successes:

  • Successfully launched “Olympus” Mirror less Cameras with Worlds Fastest Auto focus in across Gujarat region.
  • Increased the market share up to 12 % (from 6%) in Point & Shoot Camera, 60% in Binoculars and 10% (from 2%) in Mirror less Cameras after my joining.
  • Actively involved in imparting product training to the Sales team & Promoters along with Demo Policy Initiative.
  • Took structured approach in helping dealers to sell more of middle and high end camera, this was an initiative appreciated by the channel partners.
Nov 2007Apr 2011

Area Manager

Zicom Retail Products Private Limited 

ZICOM is the first organized electronic security solutions provider & largest system integrators of embedded electronic security in the country. ZICOM Retail deals in the products category like Multi- Apartment Video Door Phone, CCTV Surveillance Systems, Intrusion Detection Systems, Standalone Video Door phones, Beam Sensors, Access Control Systems, Fire Alarm Systems, Boom Barriers, Fingerprint Locks & Personnel Security products.


  • Job responsibility includes sales of security solutions to builders & developers, architect, Interior designer, Electrical Consultants, Electrical contractors for high end residential projects of Bungalows, Villas & Apartments.
  • Responsibility includes selling of high end technological security solutions to corporate houses, Banking sector, Retail Industry, Engineering & Manufacturing industries, Government Sector & Residential infrastructure.
  • Job responsibility includes execution of sales strategy "Increase market reach and penetration through market segmentation.
  • Responsible for Acquisition, Revenue Maximization, Maximize Realization, Retention and Revenue collection in
  • Assigned Named accounts for Gujarat, Madhya Pradesh & Chhattisgarh region located at Ahmedabad.
  • Trade Partners:- Builders & Contractors, Electrical Consultants & Contractors, System Integrators, Industrial & Corporate Clients, Hardware & Sanitary ware resellers.
  • Team Size:- Sales Executive – 05 nos., Back Office Team :- 02 nos.

 Attainment & Successes:

  • Successfully completed Multi Apartment Video Door Phone & CCTV Projects with Ganesh Housing Corporations, Shivam Buildcon, SNS Builders, Heritage Group, Bakeri Engineers & many more residential projects in assigned region - Gujarat, Madhya Pradesh & Chhattisgarh.
  • Successfully completed CCTV, Fire & Access Control projects in banking, hotels, Industrial zones & retail shops.
Dec 2001Nov 2007

Senior Executive - Sales

Kodak India Limited

The organization manufactures Digital Photo Processing Equipment, Thermal Printers, Analog & Digital Cameras, Digital Photo Frames, Memory Cards, CD, DVD, Films Roll, Thermal Paper, Photographic Paper & Chemicals, Inkjet Printers & Inkjet Papers.



  • Handled Ahmedabad, North Gujarat, Saurastra & Kutch with a turnover of INR 12.5 Million per month located at Ahmedabad.
  • Responsibility includes achievement of primary & secondary target through territory management, Distributor management & ensuring availability & visibility of products in the market through effective merchandising.
  • Instrumental in implementing the Quality Monitoring Service (QMS) program across all the authorized dealers’ titled KODAK EXPRESS&Pro Labsthrough Technical Service Representatives.
  • Team Size:- Sales Officer – 04 nos., Promoters (In Shop Demonstrators) – 10 nos.


Attainment & Successes:

  • Successfully achieved targets for the years ’05 & ’06 & qualified for Foreign Trip Scheme offered by the company.
  • Successfully launched Kodak Royal Digital Paper, Thermal Printer and Professional Digital Camera with sales
  • Conference for dealers and road show for Photographers.
  • Achieved highest number of Thermal Printer sales in Gujarat.
  • Highest number of conversions in West for two consecutive years, resulting in a high market share of 65%.
  • Successfully launched products from time to time across the area assigned for rural & urban segment.
  • Developing new concepts for increasing footfalls in Kodak labs.
  • Pivotal in bringing up First ‘‘Kodak Gold” Store in Gujarat region.
Jan 2000Nov 2001

Customer Support Officer

Godrej Photo Me Limited

The organization is joint venture between Godrej & Photo Me Group – UK for Indian market. The organization is engaged in sales & marketing of Photo processing Equipments, Photographic Chemicals, Thermal Printers & Photo Booths.


  • Job responsibilities include Sales & Services of Photo Processing Equipments, Thermal Printers & Photo Booth across Gujarat region.
  • Client:- Photo Studio, Photo Labs, Institutions – Banks, Educational Institutes, Industrial & Corporate Client.

 Attainment & Successes:

  • Successfully achieved target of 15 units in fiscal year 2000-2001, revenue generation of INR 45 million per annum.
  • Actively involved in revenue generation by selling consumables & AMC’s to our clients.
Nov 1995Dec 1999

Senior Executive - Customer Support

Patwa Kinariwala Electronics Limited

The organization is involved in Developing and Manufacturing Electronics Equipments related to Textile Industries. The company is engaged in providing products and services to the textile industry mainly to the spinning sector for yarn quality and yarn testing.

Product Categories: Process control equipment like Electronic Yarn Clearer along with Yarn Length Measuring and Controlling System for all types of yarn including Chenille Yarn, Lycra, Jute, Blended yarn.

The organization has a range of laboratory equipment for testing the quality of the yarn, which includes Yarn Evenness Tester, Yarn Fault Classifying system, Single Yarn Strength Tester.


  • Job responsibilities include Installation & Commissioning of process & quality control equipments in Indian & international market.
  • Job responsibilities include imparting product training to service engineers & revenue generations through selling of AMC & Spares parts.
  • Key Accounts: - Vimal, Arvind, Indorama, Mayur, Madura Coats, Ramalinga, Grasim, Hindustan Mills, Trident Group, Oshwal Group, Bombay Dyeing etc..
  • Team Size :- Service Engineer – 15, Customer Care Executives - 04


Attainment & Successes:

  • Successfully organized product training programs for Service Engineers & Technicians for regular intervals.
  • Revenue generations for selling Annual Maintenance Contracts & spare parts for Customer Support Department.

Growth Path

  • 1995 – Oct. 1997 Joined as Engineer – Customer Support
  • 1997 – Jan. 2000 Promoted as Sr. Engineer – Customer Support


May 2007Jun 2009

Masters In Business Administrations

National Institute of Management, Mumbai, India

MBA - Marketing & Retail Management

Aug 1992May 1995

Diploma in Power Electronics Engineering

Technical Examination Board, Gujarat, India

Diploma in Advanced Power Electronics Engineering & Industrial Engineering 


Client Relationship Management

Managing customer centric operations & ensuring customer satisfaction by achieving delivery & service quality norms at any cost. Maintain cordial relations with customers to sustain the profitability of the business. Building & maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction and delight.

Team Management

Leading and motivating the teams, ensuring their career development and positive contribution to the company. Mentoring & training executives and managers to deliver quality services in market. Providing direction and motivation to the field sales team and ensuring optimum performance.

Key Account Management

Developing new clients by conducting comparative study of market variable and providing them with superior service. Ensuring complete customer satisfaction as well as retaining/ gaining new clients by delivering quality services.

Channel & Distribution Management

Ensuring cost effective operations & involved in product & service/concept selling. Analyze business trend & performance on different parameters. Developing creative strategies with channel partners to expand sales with continuous retail development, market adaptation, enhance sales performance & achieve profits. Effectively manage dealer network for participating in promotional activities.

Sales & Marketing

Setting performance standards & measuring the same for efficient functioning. Forecasting monthly/ annual sales targets and executing them in a given time frame thereby enhancing the existing clientele. Conduct extensive market research to analyze market potential, tracking competitor activities for providing valuable inputs to fine-tune selling & marketing strategies.

Profit Center Operations  

Identifying and developing new streams for long term revenue growth. Developing & maintaining relationships with customers to achieve repeat / referral business. Utilize public information and feedbacks in order to develop the marketing activities for generating leads. Devising & effectuating competitive selling programs/ strategies to improve the product awareness and enhance business growth

IT Dexterity

Well versed with the computer applications such as; SAP, Windows OS, Mac OS, MS – Excel/Word/Power Point, Internet, Intranet, Lotus Notes . 


Personal Dossier

Linkedin URL:

Skype ID: amitkumar.maharaj

Nationality: Indian

Current Location: Ahmedabad, Gujarat, India

Address : C 304 , Sukirti Garden, Opp. Amra Kadamb Bungalows, Ramdevnagar, Satellite, Ahmedabad, Gujarat - 380015

Date Of Birth : 6th April 1975          

Passport No.: J5171478 (Validity – 23rd March 2021)