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Product Leader with experience in e-Commerce and AdTech 

Work History


Jan 2011Oct 2015


  • Identified customer pain points in Grocery shopping and Hyperlocal deliveries, devised ways to solve them while keeping costs low
  • Raised investments worth 24 million $ from Bennett, Coleman & Company Ltd (Times of India Group), and KAI Capital


Jan 2011Oct 2015

Chief Technology Officer, Customer Custodian

  • End to End Owner of Technology: Product, Engineering and Infrastructure
  • Built and continuously improved digital stores on Android, iOS and Web
  • Built a robust operations back-end including solutions for Inventory Management , Warehouse Logistics, Hyperlocal Logistics, Order Management and Realtime Dashboards 
  • Proative Customer Care: Interacted with new and loyal customers to better understand what problems need to be solved. Analysed this feedback and adjusted organization practices to serve these needs
  • Reactive Customer Care: Led a daily triage that decided the fire-fighting for that day. Handled escalation calls for serious issues faced by customers


Apr 2011Jun 2011

Management Intern

  • Developed a model of Predictive Sales at scale, to help team Ignition target the right Advertisers. These targeted Adwords customers were hand-picked to have the highest probability of responding favourably to the team's suggestions


Jan 2010Jun 2010

Sr. Team Leader - Skenzo Advertising

  • Led 13 Team Leaders to successfully revamp the Domain Parking process. The new process introduced a pod team structure and reduced defects by 20%
  • Mentored 5 team members towards a 6 Sigma Green Belt certification

Larsen & Toubro Infotech

Sep 2006Jan 2010

Senior Software Engineer

  • Developed applications for BFSI clients like CITI, ABSA and Standard Chartered
  • Youngest to get promoted to Quality Leader and subsequent Six Sigma black belt


Indian Institute of Management Lucknow

Jun 2010Apr 2012


Electives: Corporate Valuation, Business Negotiations, Information Systems

Rajiv Gandhi Institute of Technology

May 2002Jun 2006

Bachelor in Engineering - Computer Science

Electives: Robotics, Automata Theory


Product Management
  • Developed a B2B Mobile Ad product, added a growing revenue stream 
  • Developed a B2C Retail front that served 10,000 unique visits a day
  • Integrated and customzied an ERP solution to better serve internal customers
  • Developed a probabilistic Cost Estimation Model, drawing from concepts of Monte Carlo Simulation. This Model was later instituted as a management practice to estimate cost after every major milestone 
  • Used Mult-Variate Analysis to define Customer Buckets. Identified AdWord Customers with varying propensity to spend
  • Conducted Guest Lectures on Ecommerce for Tier-1 campuses like IIT-B, NMIMS, MDI Gurgaon, TAPMI

Part Time Vocations

NMIMS University - Post Graduate Department of Management 

Adjunct Faculty - MBA 

  • Conducted a full credit University course for 2nd Year MBA students 
  • Taught core concepts in areas like Online Marketing, Pricing Intangibles, Product Strategy through hands on projects using tools like Balsamiq Mockups, Google Adwords and Facebook Ads

Spenta Multimedia

Writer - Gadgets, Cars and Bikes

  • Co-Authored ‘Tech Talk’, and published 14 monthly articles in magazines like SKOAR! These magazines had a collective readership of 1.4 mn readers per month

Mumbai University - Computer Science Department

Assistant Lecturer

  • Assisted the lecturer in conducting a course on Advanced Microprocessors for 3rd Year Engineering Students
  • Taught architecture and working of Pentium X-86, DEC Alpha and Sun SPARK Processors

BarCode T-Shirts


  • Sold 360 Engineer themed Tshirts by renting stalls in inter-college fests