Pangea money transfer
Collaborate with the CEO and senior leadership to define the road map and profit & loss (P&L) models.
- Streamlined processes by creating an innovative user experience model, reducing the number of complete flow steps from 11 to 6.
- Implemented detailed customer behavior tracking that led to an 18% increase in user engagement, a 4% increase in conversions from leads to account creation, and a 7% increase in transfers within the first week of creating an account.
- Increased the speed of user story prioritization by implementing a Scrumban DEV model.
- Implemented a strict requirements documentation model using Confluence, which helped in keeping a better log of product feature requests coming from multiple departments and providing ownerships of signing-off the requirements when deemed appropriate.
- Identified key performance indicators (KPIs) for Android, iOS, and Web apps that led to an efficient breakdown of requirements to smaller pieces of deliverable user stories.