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Summary

Design and Communication professional with over 16 years of experience in Branding, Advertising and Design Communication, handled the same in print, digital and electronic media. Have worked in the capacity of Art Director to Design head and have managed small to large teams.

Some of the brands I have worked for are, AT&T , Budweiser, HDFC Bank, Citibank, Citigroup, Dr.Reddy's Laboratories, SaraLee, Philips, Regional Design for Intel, Parrys Spirulina, ColorPlus, RPG Music, SaraLee, ICI Phramaceuticals, KPMG, Morgan Stanley, Allen and Overy, JPMC, Lucy Peters, kcomm, Sensis, World Economic Forum, Pfizer and Target 

Work History

Mar 2010Present

Founder and Proprietor

LiquidStone.
  • New business development by handling all the business pitches.
  • Effectively manage client interface and make client presentations.
  • Responsible for developing marketing strategies and brand promotion.
  • Develop and present RFPs and RFIs to prospects and interested potentials.
  • Single point of contact to ensure the brand identity is adhered to in every communication.
  • Responsible for P&Ls of LiquidStone.
  • Responsible for the design quality of existing clients with a constant endeavor to improve existing levels of design communication and client engagement.
  • Head the design training programs to improve the design quality and to ensure the set SLAs are adhered to religiously.
Aug 2008Mar 2010

Creative Director

ExpressKCS
  • Responsible for the design quality of 21 studios.
  • Head the design training programs to improve the design quality and design standards to cater to the needs of clients from USA and UK.
  • Effectively manage client interface and make client presentations.
  • Responsible for developing marketing strategies/collaterals with the CMO who is based in UK. Implementation of the discussed brand strategies within effective timeframes.
  • Vendor management.
  • New business development by handling all the creative pitches.
  • Manage and monitor the progress of projects during the pilot phase until dedicated teams can takeover.
  • Support on-shore sales teams with creative work for pitches in order to expand our existing client base with a very high success rate on creative, design and quality front.
  • Support on-shore sales teams in developing RFPs and RFIs
  • Brand identity promotion both internally and externally. Single point of contact to ensure the brand identity is adhered to in every communication.
  • Be instrumental in the appraisals and designating KRAs.
Aug 2006Jul 2008

Creative Group Head

CCI Sourcing Pvt
  • Manage the creative quality and production quality for new clients during the test, pilot and transition/implementation stages, effectively with 100% client satisfaction.
  • Manage and monitor the progress of projects during the pilot phase until dedicated teams can takeover.
  • Ensure the promised quality standards are maintained after the transition has been completed.
  • Organize and implement training programs to enhance the creative and production quality of the respective teams. The programs cater not only to the software/technical skills but also to design, typography, color theory and aesthetic standards in order to improve the turnaround times.
  • Manage dedicated teams of designers and production artists to ensure adherence to SLAs and have been able to reduce the error percentage to an all time best of 1%.
  • Handle and communicate marketing briefs to designers and visualizers end to end.

  • Support the sales teams with creative work for pitches in order to expand our existing client base with

May 2005Jul 2006

Art Director

OfficeTiger
  • Conceptualize and design for print and new media projects for companies based in USA and Europe.
  • Project management, client interaction and training junior designers.
  • Clients included, Citigroup, KPMG, Morgan Stanley, Allen and Overy, JPMC, Lucy Peters, kcomm, Sensis, World Economic Forum, Pfizer and Target
May 2001Mar 2005

Art Director

BBDO, Atlanta, GA-USA
  • Lead a team of 5 creatives, which included 2 copywiters and 3 visualizers.
  • Provide advertising solutions for the ATL and BTL campaigns of AT&T and Budweiser.
Oct 1995Dec 1999

Art Director

EURO RSCG + Rubecon
  • Oversee and conceptualize ad campaigns for medium to large sized corporations. Clients included SaraLee, Philips, Regional Design for Intel, Parrys Spirulina, ColorPlus, RPG Music, SaraLee and ICI Phramaceuticals.

Education

Jan 2000May 2002

B.F.A Graphic Design

Savannah College of Art and Design US
Aug 1994Aug 1997

B.Sc Visual Communication

Loyola College India

Skills

ADOBE CREATIVE SUITE
Illustration
CONCEPTUALIZE
ad campaigns
Photography
QUARKXPRESS
POWER-POINT