Summary

I'm a current executive Masters student in Behavioural Science who is deeply interested in the impact that cultural, social and technological trends play in influencing consumer and decision behaviour. I'm a confident presenter, with strong research and writing skills, experienced in articulating compelling narratives that bring the voice of the consumer into the boardroom, helping senior leaders to develop consumer-led marketing and digital strategies.

Work History

Work History

Insights Manager UK Start Up's & SME's 

Feb 2014 - Dec 2015
HSBC, London

•Project lead: Quantitative competitor benchmarking project. This survey tracked a range of market competitive trends such as NPS, channel, relationship manager, brand awareness and advertising performance. 

•Project lead: Qualitative ad hoc research that used consumer insights to redesign the bank's business current account. I led the research design and methodology of this project, resulting in a series of focus groups that allowed me to explore a range of price elasticities and reward features for this product, culminating in a new product launch.

•Project lead: Qualitative ad hoc research that used consumer insight to re-develop the bank's business mobile banking app. I managed the design and research methodology aspects of this project, which led to a series of user experience testing sessions, culminating in a new product launch.

Consultant

Jul 2010 - Dec 2013
Bloomberg, London

Consulted with senior clients to help them to devise appropriate behavioural based trading strategies for their business.

 Conducted market research (market sizing) to strategically identify new opportunities to grow the Nordic and Baltic business.

Hosted seminars across the Nordic and Baltic regions to increase uptake for the product.

Business Analyst

Mar 2009 - Mar 2010
Deutsche Bank, New York

Created monthly trends report for the US, APAC, LATAM and EMEA regions, which showed the bank's traded product volumes and employee headcount costs.

This information was used to build a storyboard narrative of performance in the business, which was used to predict future performance.

Presented findings to senior management to drive consensus around future hiring activity in the firm.  

Education

Education

MSc Behavioural Science

Sep 2015 - Jul 2017
London School of Economics

This MSc teaches the latest theories from Psychology and Neuroscience applied to traditional Economics models of thinking. This new approach allows for a more accurate understanding of human behaviour and has a wide range of implications; from understanding how consumers interact and make decisions about brands; to helping people make better decisions when it comes to their health or financial savings.

B.A.Management Studies 2:1

Sep 2003 - Jul 2007
University of Leeds

•“Internationalising Leeds University Business School” (Final year Marketing project): Distinction
•Group winners of “MarkStrat” – Marketing Strategy simulation for MBA’s

Certifications

Certifications

Postgraduate Certificate, International Diploma in Management (Merit)

Mar 2009 - Apr 2010
Cambridge International Examinations (CIE)

Skills

Skills

Market Research & Analysis


Storytelling & Presentation

Excel & Powerpoint


Interests

Entrepreneurship. I recently formed a team to develop a mobile app that rounds up credit and debit contactless card transactions to the nearest penny, so that they can be donated to charity every time a user swipes/touches their card.

Technological trends. I am deeply fascinated in the intersect of technology and human behaviour, with a particular interest in virtual reality technology. I believe VR will be an indispensable tool for marketers to allow consumers to more fully engage with their brands.

Learning. I’m a believer in continual self-development and like to regularly attend events where I can discuss and form new ideas with like-minded people. I regularly attend various monthly networking events in behavioural economics, technology, entrepreneurship and virtual reality.

References

Liam Hodge                                                                                                                                                                                                               Jo Harvey

Manager                                                                                                                                                                                                                        Director       liam.hodge@hsbc.com                                                                                                                                                                jharvey@mountbatten.org