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Summary

I'm a current executive Masters student in Behavioural Science who is deeply interested in the impact that cultural, social and technological trends play in influencing consumer and decision behaviour. I'm a confident presenter, with strong research and writing skills, experienced in articulating compelling narratives that bring the voice of the consumer into the boardroom, helping senior leaders to develop consumer-led marketing and digital strategies.

Work History

Feb 2014Dec 2015

Insights Manager UK Start Up's & SME's 

HSBC, London

•Project lead: Quantitative competitor benchmarking project. This survey tracked a range of market competitive trends such as NPS, channel, relationship manager, brand awareness and advertising performance. 

•Project lead: Qualitative ad hoc research that used consumer insights to redesign the bank's business current account. I led the research design and methodology of this project, resulting in a series of focus groups that allowed me to explore a range of price elasticities and reward features for this product, culminating in a new product launch.

•Project lead: Qualitative ad hoc research that used consumer insight to re-develop the bank's business mobile banking app. I managed the design and research methodology aspects of this project, which led to a series of user experience testing sessions, culminating in a new product launch.

Jul 2010Dec 2013

Consultant

Bloomberg, London

Consulted with senior clients to help them to devise appropriate behavioural based trading strategies for their business.

 Conducted market research (market sizing) to strategically identify new opportunities to grow the Nordic and Baltic business.

Hosted seminars across the Nordic and Baltic regions to increase uptake for the product.

Mar 2009Mar 2010

Business Analyst

Deutsche Bank, New York

Created monthly trends report for the US, APAC, LATAM and EMEA regions, which showed the bank's traded product volumes and employee headcount costs.

This information was used to build a storyboard narrative of performance in the business, which was used to predict future performance.

Presented findings to senior management to drive consensus around future hiring activity in the firm.  

Interests

Entrepreneurship. I recently formed a team to develop a mobile app that rounds up credit and debit contactless card transactions to the nearest penny, so that they can be donated to charity every time a user swipes/touches their card.

Technological trends. I am deeply fascinated in the intersect of technology and human behaviour, with a particular interest in virtual reality technology. I believe VR will be an indispensable tool for marketers to allow consumers to more fully engage with their brands.

Learning. I’m a believer in continual self-development and like to regularly attend events where I can discuss and form new ideas with like-minded people. I regularly attend various monthly networking events in behavioural economics, technology, entrepreneurship and virtual reality.

References

Liam Hodge                                                                                                                                                                                                               Jo Harvey

Manager                                                                                                                                                                                                                        Director       liam.hodge@hsbc.com                                                                                                                                                                jharvey@mountbatten.org