Exceptional Market Research professional with proven track record of experience for best-in-class Technology, Pharmaceutical, and Consumer Packaged Goods corporations. Background encompasses significant diversity across primary, secondary, quantitative and qualitative market research. Experienced in all product development, pre and post-launch research techniques. Therapeutic area expertise in CNS, respiratory, coagulation, and immune disorders. Additional areas of strength include: o Personnel management o Training program development o Project and vendor management o Budget development and management o Strategic plan and situation analysis development o Competitive intelligence, sales and marketing analysis o Business development evaluations – market assessments o US, Global and ethnic research o Moderating
Mar 2008 - Present
Responsible for B2B and Consumer related research efforts for Idea and ThinkPad product lines. Managed planning, implementation and relationship management for domestic and large enterprise Customer Advisory Councils.
Feb 2007 - Dec 2007
Vice President Strategy & Insights
Attitude Measurement Corporation
Responsible for healthcare research revenue within the organization. Primarily work with external clients to translate business objectives into actionable market research questionnaires, analysis, recommendations. In turn, hoping to grow business within existing client base.
Jul 2003 - Nov 2006
Associate Director Business & Commercial Analysis
Developed, managed and implemented strategic work plans and associated budget for in-line products. Managed budget of $1.6M. • Worked with mulitple disciplines to provide key commercial guidance, including direct involvement in product strategic planning: Sales, Marketing, Promotion, Public Relations, Business Development, Research & Development. • Assisted in formulation of long-term business development initiatives, evaluating opportunities for potential product-line acquisitions and life cycle management optimization opportunities. • Utilized primary and secondary research to assess competitive landscape and develop long-term sales forecasts for new in-line indications and product enhancements. Efforts led to corporate resource allocation and Research & Development strategy development. • Led multi-functional team to design and implement corporate brand management training program resulting in best-in-class marketing skill-set development.
Sep 1999 - Jul 2003
Manager, Migraine Commercial Analysis
Managed all aspects of in-line migraine commercial analysis team for Imitrex/Amerge: workplan and budget development, research implementation/analysis/presentation, training and personnel hiring/development. Responsible for $4.5M research budget, supervised two senior-level analysts. - Coordinated integration of all commercial analysis functions (forecasting, commercial intelligence, market analysis, sales analysis) to provide key strategic direction to brand. - Designed and implemented largest cross-customer segmentation in GSK history. Results and recommendations utilized extensively in strategic brand planning. Developed all DTC-related best-practices including training materials and programs for marketing and marketing research. - Led cross-therapeutic team in development of web-based research standard operating procedures.
Apr 1998 - Sep 1999
Manager, Marketing Research Department
The Gilette Company
Manager, Marketing Research Department, Blades/Razors: 1998 - 1999 Supervised all US and ethnic research for North American Commercial Operations Blades/Razors Division – a $965M business. Responsible for budget of $1.1M in custom research and $2.5M in ACNielsen syndicated data services. • Developed annual research plans and budgets in conjunction with marketing plan creation, identifying needed research initiatives to evaluate progress toward achieving corporate goals and objectives. • Coordinated all research efforts related to the launch of Gillette Mach 3, the largest Health & Beauty Care introduction in history. • Managed two senior-level research analysts and all on-site Nielsen personnel. Developed and implemented market research training program for MRD analysts and ACNielsen curriculum for marketing and sales.
1998 - Sep 1999
Manager, Marketing Research Blades & Razors
The Gillette Company
You can provide a brief description for this position.
Feb 1997 - Apr 1998
Assistant Manager, Marketing Research Department
Managed custom and syndicated research on domestic and international levels across all product lines including footwear, apparel, accessories and equipment. • Directed recruitment and interviewing efforts for all domestic and international teen panels, including qualitative moderating and analysis of focus groups and in-depth interviews. Worked directly with Marketing to utlize this information for product and advertising development. • Facilitated implementation of seventeen-country international ATU, tracking global trial and awareness of reebok and its various product lines resulting in strategic decisions regarding regional resource allocation. • Tracked domestic retail sales through NPD consumer mail panel and point-of-sale data.
May 1991 - Feb 1997
Market Research Analyst
Coordinated all efforts related to the design, implementation, analysis, and presentation of custom research for the following product lines: Huggies, Goodnites, Depend, Pull-Ups. • Provided research for all new product and existing line initiatives. Worked closely with Marketing to integrate research findings that led to major product development initiatives (reusable tapes, new packaging designs, etc.). • Designed and implemented major claim support initiatives for inclusion in TV and magazine advertising. • Experience with all quantitative and qualitative research techniques: consumer use-tests, segmentation, attitudes & usage surveys, simulated test markets, controlled store tests, usage diaries, advertising development and evaluation, benefit deficiency analysis, focus groups, one-on-ones, creative consumer groups.