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Amer Abualrob

Marketing Manager at Dalmaza Food Industries, Alrajhi Holding

Work experience

Mar 2014Present

Marketing Manager

Dalmaza Food Industries
  • Develop and execute marketing plan.
  • Develop annual marketing calendar including, activities, promotion, media & budget.
  • Product development: develop a product launching plan with launching calendar, packaging sizes and designs, & sales forecast.
  • Developing new positioning strategy & new brands structure.
  • Develop & manage all communication for both Business to Business and Business to Consumer activity.
  • Develop the policies and procedures for the marketing department.
  • Business review meeting with key account customers.
  • Ensure execution of display rentals via available merchandising team.
  • Track, analyze and report on customer’s trend / behavior and competitors activity by brand through field visits and through timely report.
  • Set target for the key accounts customers keeping in view last year sales, trend & current target by product category.
Dec 2010Mar 2014

Marketing Manager

Sanabel Alsalam
  • Market Research: I've done a market research to our brand and pastry industry to find out our situation comparing our competitors and the industry at all, and marketing plan and strategies was done depends on the results of the market research and analysis.
  • Marketing Plan: I've done the annual marketing plan including the objectives and strategies that achieved our business plan.
  • Manage and Execute Marketing Campaigns: as a part of marketing plan I manage all marketing communications (BTL/ATL) for each campaign and conduct with the marketing agency to do the brief that given from our side.
  • Positioning Strategy: I've done a research through our regular and non regular customer and we asked them some question to position our brand at the right way, and then I prepared a final presentation for positioning strategy and campaign including communication strategy and it will be executed on time as planned.
  • Digital Marketing: I've done the digital marketing plan including most popular communication tools like: new website, social media, e-mail marketing, online contest, and online research.
  • Development: opened 31 new outlets, 12 of them in three new regions, and the rest in existing region.
Jan 2008Dec 2010

Marketing Manager

Food and Entertainment (Member of Fawaz Alhokair Group)
  • Designed and implemented strategic marketing policies and procedures to increase the profitability margins.
  • Managed key accounts including: The Pizza Company, Cinabon, Seattle’s Best Coffee, Carvel ice cream, Tony Roma’s, Albalad, Vapiano, Pans & Company, Zyng and Swensen’s ice cream.
  • Assisting sales team in key customer marketing support.
  • Developing, executing and maintaining marketing initiatives includes new product launch and marketing promotion.
  • Staying well updated about competitor initiatives and formulating long and short terms strategies i.e. devising action plans for different brands, trade and market types.
  • Evaluating customer research, market conditions, and competitor data, to assess demand, brand positioning and awareness.
  • Collaborating in developing current and future campaigns.
  • Implementing marketing campaigns and business strategies for new product launches.
  • Developing media and advertising strategies including Above−The−Line and Below−The−Line activities to build brand identity.
Jul 2006Jan 2008

Marketing Coordinator

Al-Sadhan Trading Company
  • Developed marketing collateral: pricing sheets, whitepapers, and data sheet.
  • Wrote and maintained content and provided monthly updates to corporate website.
  • Assist with the writing, delivery and tracking with press release.
  • Provided product positioning marketing materials and training for sales and customer service.
  • Developed standardized sales scripts, presentations and proposals.
  • Worked with customers to develop case studies, testimonials, and references.
Sep 2005Jun 2006


Arab American University/ Annajah National University
  • Instructed students on concepts ranging from internet, computer applications in business, e−commerce, management of information systems and visual basic programming.
  • Developed appropriate innovation in learning and teaching style to meet diverse learning styles and needs of students.



marketing Plans

Developing full marketing plan including situation analysis, strategies, activities, MarCcm, budgeting..

Brand Development

Identity, brand guidelines, brand positioning, and target audience. 

Digital Marketing

website development, social media, video advertising, e-commerce, mobile applications.

Data Analysis

Sales analysis, product analysis, customer preferences, & competitor analysis

MS office

Excel, PowerPoint, word, outlook

PeRSONal Information

  • Marital status: Married
  • Place of birth:  Amman, Jordan
  • Date of birth:  25 – 9 – 1981
  • Nationality:  Jordanian.  

Career Objectives

A marketing professional with a postgraduate degree in Marketing and Management Information Systems and hands-on experience in strategic marketing, brand and product management within the FMCG, and food retail industries. I am seeking a key managerial position for the growth of dynamic organization through application of accrued skills.


  • 2011 – 2012 Master Degree in Marketing, MUST University, USA (online learning),
  • 2003 – 2005 Master Degree in Management Information Systems (MIS), Amman Arab University for Graduate Studies, Amman, Jordan
  • 1999 - 2003 Bachelor Degree in Marketing, An-Najah National University, Nablus, Palestine.


Available upon request