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Work experience

Jun 2010Present

Personal Executive Assistant

Organized and maintain senior executive's personal tiles; handle personal payables and receivables including for investment properties; process and manage medical claim forms for executive and two children; gathered and organized documents for tax preparation; review and act on mail; manage contractors and ad hoc projects as requested.

Jan 2011Present


Stage homes about to go on the market. De-clutter, rearrange and/or remove furniture to enhance appearance and give a sense of space. Advise on the need to paint, landscape, carpet clean/change, and all aspects that help sell a home. Oversee all work.


managing director

Fusion mc communications, inc.

As managing director, I have been at the center of every aspect of business at Fusión – from budget and plan development and implementation, to selecting, instructing and managing outside consultants, overseeing and reviewing work for accuracy and quality, managing production, dissemination strategies and implementation. Creating initiatives: Developed and directed an on-going marketing and public relations initiative to inform Spanish-only Latinos with limited formal education of the prevalence of autism in children, how to identify its presence, and what to do about it.

Developing Strategies: Lead the conception of marketing, fundraising and public relations strategies and materials for multicultural, bilingual education development center. Efforts resulted in over four million dollars in private donations in a few months for an organization used to receiving limited funds almost exclusively from the government.Diversity "decoding" and Coaching: Facilitate understanding of culture differences between Hispanics and non-Hispanics and within the Hispanic community.Ensuring Cultural Appropriateness: Directed the adaptation of English-language materials into Spanish for non-profit organization, ensuring a clear and culturally appropriate message understood by the complex mix of cultures within the U.S. Latino population.Guaranteeing Successful enterprises:  Lead and directed the creation of marketing materials targeting the U.S. Hispanic communities for financial service company.




When I started at what was then Oldham + Partners, my title was director, business development. After a couple of years that title was changed to senior associate and lastly to principal.Relationship building to support business development models:  Designed and implemented a business development model and methodology, targeting specific industries and organizations resulting in a 160% increase in revenue in two years and laying the groundwork for continued growth.Introduced new partners to and at end-user specific associations and organizations.Creating market leadership: Established Company as the market leader in the planning and designing of technology intensive spaces and corporate headquarters for high tech companies through continuous external communications.Expansion of business outreach and exposure:  Proactively identified and arranged targeted speaking engagements for key individuals; engineered publishing opportunities in high profile industry-specific trade magazines and local business news print, resulting in extensive external recognition and market leadership.


director, marketing

SIGAL Corporation

Established alliances with the prominent architectural, project management and development firms in the Washington, DC area with which SIGAL had not worked.  Efforts resulted in relationships and project opportunities with firms such as Gensler, Oldham + Partners, Studios, The Irving Group, The Orr Company and Quadrangle Development.



Independent Consultant

Briefed U.S. business executives on doing business in Latin AmericaDeveloped extensive business and high level government relationships in Mexico, Honduras, Argentina and ChileIdentified Latin American investors and strategic partners for U.S. telecommunications companyOrchestrated, facilitated and interpreted meetings between U.S. interests and telecommunication ministers from Latin American countries to ensure their assistance in facilitating country licensesTranslated and adapted official documents from English to Spanish requesting satellite licenses in Latin America


director, business development

Farrington Design Group

Farrington Design Group (previously Cooper Cary Studio)

Orchestrated and directed efforts of Atlanta-based Company to establish a presence in Washington, DC's real estate market. Efforts resulted in five major contracts during one of the worst local and national economic/real estate downturns.Lead the marketing and public relations/image strategy during internal buy-out and name-change, enabling the company to maintain its key talent and clients.



Independent Consultant

Managed concentrated marketing campaign for Houston, Texas developer. Planned and ran sales/promotion events and activities; responsible for training and managing a staff of 21. Efforts resulted in the sales of over 100 units in three weeks.Planned and led promotional and ceremonial activities surrounding the conversion and name change of a local bank.Created and led public relations activities surrounding meetings in Washington of top national and international banking executives from Italy, Mexico and the international division of a U.S. bank. Led efforts of Italian university Master's program to raise funds from U.S. private organizations for joint project with university in Russia. In less than ten days the needed funds were acquired.Successfully renegotiated financial agreement and handled conflict management between chairman of international bank and North American business interest.

Planned multiple events for various clients including the choosing of venues, menus, set up and in some cases, decor and seating arrangements.



Business processes
Experienced developing and executing budgets; invoicing and tracking payments, and monitoring client information.   Secure with the process of interviewing, hiring, supervising, developing and encouraging staff.
Written and verbal communications
Accomplished writer of marketing, informational and educational materials in addition to speeches, presentations and other types of business communication   Comfortable interacting with high level executives and government officials, making powerful presentations and influencing the influencers.
Relationship cultivation
Multifaceted connector and facilitator with proven ability to quickly establish, grow and maintain trusting client, community and partner relationships, networks and resources  
Knowledgeable communications professional with demonstrated success developing and implementing effective methodologies to achieve stated goals and promote client service and satisfaction.   Experience leading and collaborating with other professionals/team members to establish and execute course of action; oversee execution and evaluation and adapt when necessary to achieve objective  

A few projects


Multifaceted relationship builder with recognized facility to quickly develop trusting, cooperative working relationships with clients and colleagues at all organizational levels.

Leverages experience to guide tactics that invite and facilitate interaction and highlight benefits.

Strategic thinker with proven ability to implement astute information and outreach plans, materials and programs; manage the process, oversee and edit the writing, and work with consultants and staff to produce superior results.

Experienced running all aspects of small business operation including budget planning, implementation and analysis; staff and consultant management and supervision; procurement and accounts payable and receivable.

Additional Business Acumen

Client/customer communication

Contractor/vendor management

Fully bi-cultural and fluent in spoken and written English and Spanish

Influential Presentations

Interpersonal skills

Microsoft Office knowledge

Organizing Whiz

Problem solving skills

Public relations

Quality control

Verbal and written communication skills

Community Involvement

Martha's Outfitters

Volunteer -

Martha’s Outfitters has been a welcome resource for those in our community who need a helping hand with the basics in life.  All proceeds from sales go to support the operations of Martha's Table. The store is open to the community five days a week, Tuesday through Saturday from 9 am to 6 pm. Martha's Outfitters partners include 40 community-based organizations with whom we have referral agreements to provide clothing to clients.

SED Center

Immediate past president.

Initiated search for new location, more active fund-raising strategies, stronger public relations and business community involvement and evaluation by external expert.

Women in Technology

Originated and chaired Sponsorship Committee for two years. Served as president elect and president for one year each.

Women in Technology President's Award recipient, 2001

Leadership Fairfax, Inc.

Member, Class of 1988

Past Board member

Served in volunteer capacity to evaluate enrollment applications and facilitate class program.


My interests are manifold and include:

  • People –individuals –how they think, how they feel, why, what reaches them, what doesn't, why
  • Different cultures, our similarities
  • Organization – systematizing to see things more clearly
  • Outlining and managing projects
  • Collaborating to see results
  • Reading about many different topics
  • Traveling, exploring different places, countries, cultures
  • The elderly – their stories
  • Children –their sense of adventure and fun, their laughter, sentimentality, curiosity, way of seeing life
  • Art / Music / Movies / Creativity
  • Making a positive impact – in my life, work, surroundings