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- Consumer Liasion - The Key to Making Dietary Supplement Products more Marketable
Consumer education is the way to make all herbal and dietary supplement products more marketable. We are coming into an era when manufacturers must differentiate their product from competitors in order for it to succeed. Whether it is product purity, standardization, Certified Organic, non-GMO, sustainably harvested and manufactured, adhering to FDA standards, or even supportive of a cause, we must educate the consumer as to WHY one product is better than another. The retailer and the customer must both understand what these differentiating factors mean for their own health and safety. This is what a Consumer Liaison does; consults on the consumer mindset and educates the consumer through written word, video education, and presentations.
- Sustainability as a Leading Market Differentiator
- Consumer Mindset in Natural Product Channel Development
- Three Major Shifts for 2013
- Marketing Ayurveda in the Twenty First Century