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Skills

Personal Skills

Ability to meet and exceed deadlines and sales quotas; Detail Oriented; Adept at implementing successful sales strategies; Thrive in a fast paced environment; Strong organizational skills with exceptional attention to detail and accuracy; Solid analytical experience and aptitude

Skills

Microsoft Office (word, excel, powerpoint), Microsoft Dynamics (CRM), SalesForce, Adobe Creative Suite (Photoshop, Illustrator), Google Ad Words

Work History

Aug 2010Present

Advertising Consultant

Autotrader.com, KBB.com

Responsible for cultivating relationships with automotive dealers, educating them on industry trends and acting as a trusted resource in creating strategic marketing and advertising campaigns across various media channels.

PERSONAL ACHIEVEMENTS:

  • Manage Co-Op for franchise automotive dealers
  • Responsible for creating and managing dealership marketing strategies
  • Cultivating and maintaining strong business relationships with Dealer Principal's, managers and other influencers
  • Proficiency in SEO and SEM campaigns
  • Awarded prestigious Sales Person of the Month honor June 2011, January and February 2012, April and July 2014
  • 0% Lost Business in 2012 through building and maintaining relationships by acting as a trusted advisor
  • Increased New Mexico book of business 223% 2011-2014
  • Delivered sales growth of 20% over target in 2015
  • Delivered sales growth of 33% over target, Jan-April 2016
  • Attended NADA and NADA Advanced training in Washington, DC
  • AC Delegate Representative 2012 and 2013
  • Sole Advertising Consultant for New Mexico managing 73 accounts 2013, 2014
  • Member of Co-Op Dealer Sales Advisory Board
  • Organized New Mexico NIADA Golf Tournament 2011-2014
Aug 2007Aug 2010

Account Executive

ACME Television, The CW and My Network Television

Established relationships with new and current clients as well as ad agencies. Prospected face to face and over the phone daily to generate maximum sales growth for new business as well as renewals for broadcast advertising, sponsorship's and website advertising.

PERSONAL ACHIEVEMENTS:

  • Consulted with new and existing clients to create commercial, website and sponsorship campaigns for various prime time programming such as Americas Next Top Model, Gossip Girl, Vampire Diaries and Super Natural
  • Earned Account Executive of the Year award for exceeding new business budget and total budget 2008 and 2009
  • Increased revenue with current advertisers by 65%
  • Implemented and streamlined the process to track coupons and web hits allowing  clients to physically see what their television and web advertising was doing
  • Signed 21 new business clients in 2008
  • Earned $115,000 in new business for 2008
  • Exceeded new business budget each quarter by at least 6%
  • Sold $46,000 of new business packages in ACME's December 2008 "One Day Sale"
  • New business leader in number of new clients added and number of dollars put on the books for 2008, 1st and 2nd quarter of 2009 and 1st and 2nd quarter in 2010
  • Renewed all existing contracts with clients currently on the station
  • Grossed nearly $300,000 in revenue for the Albuquerque station in 2008, $108,166 in 2009 and $250,342 in 2010 before my departure to Autotrader.com in 2010
  • $43,097.25 in new/direct business revenue in 2010
  • Acquired large contracts with first time clients such as Melloy Nissan, Albuquerque Police Department, Thrifty Car Sales, Rent N' Go Rio Rancho, MOR Furniture, Mens Wearhouse, Leos Nightclub, Titan Insurance, Brown Mackie College and Accion New Mexico
  • Took $0 accounts and raised spending to $61,205 in 1st and 2nd quarter of 2010
May 2002Aug 2007

Personal Assistant

Law Office of Robert Bruce Collins
  • Assisted in developing correspondence, discovery and pleadings for trial
  • Provided all administrative and clerical support to partners
  • Responsible for end of the month reporting and client invoicing
  • Assisted with marketing efforts by executing web banner ideas
  • Put together charts and other necessary trial exhibits
  • Implemented filing system that is still in place today

Volunteer Work

  • 2002-2005: Volunteered on the Susan G. Koman board helping to bring in key speakers such as Nancy Brinker and Dr. Mehmet Oz to discuss the importance of self breast exams and implemented support group for family members of breast cancer patients
  • Participated in UNM Childrens Hospital, St. Judes, MS Society, Animal Humane Society and other Breast Cancer Awareness fundraisers
  • Recruited team members and sponsors for Walk MS in 2009, raising nearly $72,000 for MS Society-Rio Grande
  • Organizer of silent auction for Walk MS in 2010, recruiting donors, attendees and raising over $2000 for the MS Society

Education

Aug 2001Dec 2006

Bachelor of Arts

University of New Mexico
  • Major Psychology
  • Minor in Communications
Sep 2009Present

Master of Fine Arts

Academy of Art University
  • 3.6 GPA