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Skills

Creativity

Develop new ideas to build engaging, efficient, and innovative marketing programs and processes.

Content Writer/Social media specialist

Create compelling product and people stories that promote and further the company mission across digital, print, and social media.

Brand management
strategic planning

Ability to balance the art & science of creating and implementing effective marketing strategies; set priorities, focus energy and resources, strengthen operations, and ensure that employees and other stakeholders are working toward the intended goals/outcomes.

Work History

PR/Social Media manager

limelight health | san francisco, ca
aug 2014present

Establish and maintain the image of the company as well as key leaders of the organization through strategically designed social engagement and programs.  Building, managing and growing highly influential B2B social programs within a high-visibility external communications role.

Responsibilities:

*Manage social accounts and provide out-of-the-box ideas and programs to drive social influence for Limelight Health.                                                                     *Content writer- Weekly blog posts, executive byline articles, social posts and other forms of content aimed at both consumer and enterprise IT audiences.                                                                                                                   *Increase positive awareness of Limelight Health with media, customers and other stakeholders through campaigns, features and bylines.     *Generate continuous stream of competitive social tactics that engage communities, users, and customers.                                                                           *Create and elevate executive  social profiles through thought leadership, social engagement.                                                                                         *Demonstrate collaboration and problem solving skills to achieve business objectives and develop trust with Founders/Executive Team.                 *Develop proactive social programs involving partners/customers that leverage synergies across various functions and business units to elevate the company’s corporate reputation and leadership.

marketing/communications consultant

lightning will, block 34, Per diem,     rave burger
20142016

Public relations strategy, planning and execution, company/product positioning and messaging development, content creation (news releases, media materials, bylined articles, case studies), media relations, speaking engagements, social media content and engagement.

Creative Director

Pastry Smart | san mateo, ca
Jan 2013Jun 2014

Lead and direct all creative operations for Pastry Smart, including Marketing/Public Relations presence for five retail brands, directing company brand strategy, design production, and building/leading teams.

Responsibilities:
*Lead & manage in-house creative team, design resources, and external vendors/industry partners.
*Create a comprehensive guerilla Marketing/PR campaign to engage customers, establish brand identity and credibility within the food/retail industry, and build/maintain relationships with local/national press.
*Drive brand concept and strategy: Determine what makes company brand products appealing to consumers.
*Create and lead the concept and development for 6 websites within one fiscal year, telling the story of Pastry Smart.
*Write all messaging copy for websites, social media streams, marketing signage and vendor communication.
*Concept, develop and produce effective advertising/social media campaigns.
*Work closely with CEO and COO to determine Marketing/PR needs and budget.
*Ensure team meets deadlines and stays within budget.
*Research marketing events within the local food industry for company to participate, in order to raise visibility and demand for brand food products. Create display, signage, and product sampling menu. Coordinate volunteer and event logistics with outside vendors.
*Assist CEO and COO with daily activities, helping to grow the company, including but not limited to: managing calendars/schedules, senior level company contact, creating communication for company sales presentations, and creating sales/marketing strategy & analysis.                   

Production Manager

Gap Inc | san francisco, ca
Jul 2014Present, Jan 2001-July 2007

Responsible for communicating and executing Brand product strategies in partnership with Design, Merchandising, Inventory Management, Technical Design, and Fabric R&D.

Coordinate the activities of product development, sampling, and bulk execution which supports Design's vision while meeting or exceeding company financial goals.

Responsibilities:
Pre Production Development
*Manage multiple development pipeline calendars and checklists.
*Understand design’s aesthetic requirements and partner to ensure brand quality filters are met.

Product Management
*Confirm and validate all information regarding fabric, style, and order confirmation with Gap International Sourcing Teams (GIS).
*Communicate with GIS to understand production execution issues, resolving them in a timely manner. Work with the team to suggest options and determine the best course of action.

People and Relationship Management
*Create and maintain a cooperative team environment that promotes high performance standards and attainment of goals.
*Detail oriented with strong follow through with cross functional teams.
*Able to organize and prioritize multiple projects.

Account Manager

PR Strategy Group | redwood city, ca
Sep 2009Jan 2013

Partner closely with President of boutique PR firm to coordinate daily PR activities for clients in technology arenas including: Digital/Social Media, Maritime Weather Routing, and Software Configuration Management (SCM).
                                                                                       

Education

B.A. Communications

San Francisco State University               san francisco, ca
19972001

Emphasis:  Organizational Communications