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Work History

Production Manager

Gap Inc                                                                         san francisco, ca
Jul 2014Present

Responsible for communicating and executing Brand product strategies in partnership with Design, Merchandising, Inventory Management, Technical Design, and Fabric R&D.

Coordinate the activities of product development, sampling, and bulk execution which supports Design's vision while meeting or exceeding company financial goals.

Responsibilities:
A. Pre Production Development
*Manage multiple development pipeline calendars and checklists.
*Understand design’s aesthetic requirements and partner to ensure brand quality filters are met.

B. Product Management
*Confirm and validate all information regarding fabric, style, and order confirmation with Gap International Sourcing Teams (GIS).
*Communicate with GIS to understand production execution issues, resolving them in a timely manner. Work with the team to suggest options and determine the best course of action.

C. People and Relationship Management
*Create and maintain a cooperative team environment that promotes high performance standards and attainment of goals.
*Detail oriented with strong follow through with cross functional teams.
*Able to organize and prioritize multiple projects.

PR/Social Media manager

limelight health
aug 2014present

Establish and maintain the image of the company as well as key leaders of the organization through strategically designed social engagement and programs.  A high-visibility external communications role, building, managing and growing highly influential B2B social programs.

Responsibilities:

*Manage social accounts and provide out-of-the-box ideas and programs to drive social influence for Limelight Health.                                                     *Generate continuous stream of competitive social tactics that engage communities, users, customers, etc.                                                                     *Create and/or elevate executive social profiles through thought leadership, social engagement, etc.                                                                                       *Inbound marketing, i.e. taking that messaging and creating blogs, executive byline articles, social posts and other forms of content aimed at both consumer and enterprise IT audiences.                                                          *Increase positive awareness of Limelight Health with media, customers and other stakeholders through campaigns, features and bylines.                *Demonstrate collaboration and problem solving skills to achieve business objectives and develop trust with Founders/Executive Team.                 *Develop proactive social programs involving partners/customers and leverages synergies across various functions and business units to elevate the company’s corporate reputation and leadership.

Creative Director

Pastry Smart                                                         san mateo, ca
Jan 2013Jun 2014

Lead and direct all creative operations for Pastry Smart, including Marketing/Public Relations presence for five retail brands, directing company brand strategy, design production, and building/leading teams.

Responsibilities:
*Lead & manage in-house creative team, design resources, and external vendors/industry partners.
*Create a comprehensive guerilla Marketing/PR campaign to engage customers, establish brand identity and credibility within the food/retail industry, and build/maintain relationships with local/national press.
*Drive brand concept and strategy: Determine what makes company brand products appealing to consumers.
*Create and lead the concept and development for 6 websites within one fiscal year, telling the story of Pastry Smart.
*Write all messaging copy for websites, social media streams, marketing signage and vendor communication.
*Conceive, develop and produce effective advertising/social media campaigns.
*Work closely with CEO and COO to determine Marketing/PR needs and budget.
*Create and present storyboards of ideas, leading creative team to work together.
*Ensure team meets deadlines and stays within budget.
*Research marketing events within the local food industry for company to participate, in order to raise visibility and demand for brand food products. Create display, signage, and product sampling menu. Coordinate volunteer and event logistics with outside vendors.
*Update company digital media with timely content.
*Assist CEO and COO with daily activities, helping to grow the company, including but not limited to: managing calendars/schedules, senior level company contact, creating communication for company sales presentations, and creating sales/marketing strategy & analysis.                                                                                                               

Account Manager

PR Strategy Group                                   redwood shores, ca
Sep 2009Jan 2013

Partner closely with President of boutique PR firm to coordinate daily PR activities for clients in technology arenas including: Digital/Social Media, Maritime Weather Routing, and Software Configuration Management (SCM).
                                                                                       

Executive Assistant/Recruiter

Stanford Park Nannies                             palo alto, ca
Oct 2007Jan 2009

Recruiter of qualified candidates for available positions within job placement agency.

              

Production Manager

Gap Inc                                                                       san francisco, ca
Jan 2001Jun 2007

Manage end-to-end global production, from design and concept thru entire production process, within the Old Navy division.

Girls and Mens Knits product categories.

Education

B.A. Communications

San Francisco State University
19972001

Emphasis:  Organizational Communications