Amanda Sweet

Education

Education
2000 - 2004

Bachelor of Arts

Franklin & Marshall College
  • William H. Hager Prize – award for the highest attainment in marketing and merchandising
  • Delphic Society – honor society for athletes
  • Dean’s List

Work History

Work History
Jun 2008 - Aug 2008

Media & Telecommunications Law Fellowship, Office of Commissioner Chong

http://www.cpuc.ca.gov/PUC/aboutus/Commissioners/05Chong/

Designed and administered a nationwide online survey of public utility commissioners to identify each state’s legal authority to issue wireless regulations; analyzed results and created presentation materials for a national conference.Wrote position paper on the environmental benefits of broadband technology.Drafted sample legislation; promoted Commission issues to select constituencies.

Jan 2008 - Apr 2008

CBS Evening News Investigative Unit Intern

CBS News

Collaborated with unit producers to identify potential stories on legal issues and current events.Researched and developed story topics; wrote, fact-checked, and produced investigative segments for the CBS Evening News.

Jul 2006 - Aug 2006

Lead Account Manager - Search Engine Marketing, Capital One Account

Razorfish

Led client relationship across diverse lines of business, with sensitivity to varying budget levels and campaign goals.Pitched new client business; structured and implemented new client accounts.Managed account workflow and processes to improve relevancy and conversion using Atlas One Point.Created and presented campaign reports based on ROI goals appropriate to the client.Trained new hires; negotiated trademark and contract provisions with vendors.

Aug 2005 - Jun 2006

Account Manager – Search Engine Marketing, Capital One Account

Avenue A|Razorfish

Developed, executed, and managed search engine campaigns using advanced Excel skills and Atlas One Point.Maintained day-to-day client relationship across multiple lines of business.Built custom campaign reports to convey detailed performance metrics, integrating quantitative analyses to demonstrate value in direct response campaigns.

Jul 2004 - Aug 2005

Assistant Media Planner, IBM Software Account

MindShare Worldwide, mOne Division

Negotiated media buys, planned and bought online media, and managed campaign budgets.Prepared campaign performance reports, collected and analyzed market data using ComScore and Nielsen services, and compiled competitive reviews.Met with sales representatives; evaluated, negotiated, and implemented sales proposals.

Feb 2003 - May 2003

Work Placement, Customer Marketing Division

British Sky Broadcasting (BSkyB)

Planned print, broadcast, and direct marketing campaigns.Analyzed campaign result data and presented proposals for product communications.Served as liaison between the division and BSkyB’s legal department.

Skills

Skills

Excel & Power Point