Amanda Rayno

Amanda Rayno

Marketing Communications Professional

Summary

PROFILE

  • Well-developed organization and project management experience in corporate and non-profit organizations with proven 3:1 ROI in various promotional campaigns, event management, sales and public relations
  • Able to prioritize multiple projects and work in a fast-paced environment
  • Experienced in community relations, outreach and business development
  • Exceptional writing skills with strong editing capabilities
  • Demonstrated analytic capabilities with great attention to detail
  • Strong interpersonal communication skills, polished presentation skills and collaborative team player
  • Skilled in Microsoft Office Suite Applications, Adobe Creative Suite, HootSuite, Google Analytics/Adwords and various CRM proprietary software

Education

Education
2015 - 2016

MASTERS OF SCIENCE, NONPROFIT MANAGEMENT

Northeastern University

Social Media and Online Communications Concentration

2011 - 2014

M.B.A

Rollins College Crummer Graduate School

Marketing Management Concentration

2002 - 2010

BACHELORS

Rollins College

Major: Psychology, Minor: Communications

Work History

Work History
Dec 2014 - Present

Senior Marketing Communications Specialist

Boston Children's Hospital

• Development and implementation of marketing campaign plans for various hospital service lines targeted at key constituencies (consumers, physicians and industry) thru the utilization of research and best practices.
• Identify and develop key clinical services and their value differentiators in order to execute a targeted, digitally rich engagement plan focused on conversion and brand loyalty.
• Development and execution of SEO/SEM marketing campaigns
• Manage projects and grow relationships with third party vendors in order to implement various marketing campaigns.
• Collaborative work and communication with hospital leadership and executive departments in order to achieve enterprise-wide service and financial goals.
• Responsible for growing patient volume, clinical visits and tracking ROI.
• Oversight of multiple service line marketing budgets.

Mar 2013 - Dec 2014

Marketing/PR Specialist II

Florida Hospital

Orlando, Florida 

  • Provide strategic marketing, public and community relations, planning and implementation for sports medicine and rehabilitation service line while assisting with various professional sport partnerships and activation.
  • Identify and execute marketing strategies, including but not limited to, advertising, community relations, special events, sponsorship, physician relations, customer service and identifying new business opportunities in order to develop relationships with key corporate entities/partners.
  • Responsible for growing volumes and tracking ROI.
  • Oversight of public relations activities and identifying potential media opportunities.
  • Management of service line marketing budgets.
  • Interview, film, edit and finalize patient testimonials that convey the overall mission of Florida Hospital through each patient's individual experience for marketing re-purposing needs.
  • Create and manage compelling consumer driven content for various social media platforms while overseeing editorial content calendar for all social channels.
  • Research and development of blog, newsletter and web content for marketing hospital services and offering insight into current healthcare initiatives.
  • In support of Media Relations team, provide on-call services for any media inquiries throughout calendar year.
Jul 2011 - Mar 2013

Consumer Marketing Manager, Digital

Bonnier Corporation

Winter Park, Florida

  • Oversaw digital promotions and direct mail for electronic subscriptions while working with all third parties involved in the digital deployment of promotion and processing of orders to ensure best campaign results/customer service.
  • Managed all customer service inquiries as they related to the digital and print medium while pro-actively working with the customer to develop a solution that promotes continued brand loyalty and exceptional customer satisfaction.
  • Developed, compiled and reported all customer service details on a monthly basis for presentation to CEO and Senior Management.
  • Continuously evaluated operational activities as it related to consumer marketing in the digital realm so as to allow ease of use and better proficiency for both the consumer and marketing department.
  • Assisted in the development, editing and review of all consumer marketing digital promotional campaigns.
  • Attended weekly staff meetings in order to provide status updates of current projects(both short-term and long-term) and plans of action to fulfill set goals and deadlines.
May 2010 - Jul 2011

Circulation Marketing Coordinator

Turnstile Media Group

Orlando, Florida 

  • Coordinated the circulation and marketing efforts of all periodicals published at Turnstile Media Group including Golfweek Magazine, Golf Association Magazines(AZGA & CDGA), Professional Artist Magazine and Observer Newspapers.
  • Practiced effective time management and task prioritization by meeting multiple daily editorial and print deadlines as it relates to circulation.
  • Assisted in the creative development, marketing process and execution of promotional circulation campaigns(print and digital medium) and direct mail, while acting as a liaison with external partners.
  • Prepared and disseminated weekly reports outlining circulation data and current revenue
Jun 2009 - May 2010

Assistant Manager, Advancement & Special Events

Give Kids The World

Kissimmee, Florida

  • Identified, qualified, initiated and stewarded relationships with new and existing fundraising partners while exceeding required monthly revenue goals.
  • Coordinated, participated and supported all development events, activities and marketing initiatives with event preparation and execution including direct management of the annual 5K event.
  • In coordination with Volunteer Services Department, trained and oversaw all volunteer staff at events both on and off village property to ensure Give Kids The World was represented in a favorable light.
  • Represented Give Kids The World at tradeshows, presentations and awareness functions both on village property and within the community.
  • Prepared and disseminated weekly reports highlighting action plans, new objectives and progress. 
Jul 2007 - Jun 2009

PR Coordinator

Schwalb Public Relations

Orlando, FL

  • Executed support to PR efforts for CEO that included crisis management, media relations, business development, strategic planning, community outreach and special events
  • Created media content for high visibility clients that included writing effective press releases, pitch letters and advertising copy 
  • Coordinated planning and logistics for special events and business development engagements that included key stakeholders while maintaining editorial calendars and managing deadlines
  • Maintained client database and generated monthly reports for analysis.

Audio Visual Samples

Writing Samples

Creative Samples

Skills

Skills

Business Development

Project Management

Event Management/Activation

Community Relations

Organization

Content Creation

Copywriting Skills

Exceptional writing skills with strong editing capabilities

Analytic Skills

Social Media

Computer Skills

Skilled in Microsoft Office Suite Applications, Adobe Creative Suite, HootSuite, Google Analytics/Adwords and various CRM proprietary software