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Amanda Rayno

Marketing Communications Professional

Summary

PROFILE

  • Well-developed organization and project management experience in corporate health care and non-profit organizations with proven ROI results in various promotional campaigns, event management, and public relations
  • Able to prioritize multiple projects and work in a fast-paced environment
  • Experienced in digital marketing, community relations, social media outreach and business development
  • Exceptional writing skills with strong editing capabilities
  • Demonstrated analytic capabilities with great attention to detail
  • Strong interpersonal communication skills, polished presentation skills and cooperative team player
  • Skilled in Microsoft Office Suite Applications, Wordpress, BaseCamp, Sharepoint, Adobe Suite, Google Adwords, Google Analytics, social media SaaS platforms and various CRM/CMS software programs

Education

20152017

MASTERS OF SCIENCE, NONPROFIT MANAGEMENT

Northeastern University

Social Media and Online Communications Concentration

20112014

M.B.A

Rollins College Crummer Graduate School

Marketing Management Concentration

20022010

BACHELORS

Rollins College

Major: Psychology  Minor: Communications

Work experience

May 2016Present

Senior Social Media Strategist

Brigham and Women's Hospital

  • Implement and maintain the social media strategy while coordinating with internal stakeholders to ensure effectiveness
  • Responsible for the day-to-day management of all social media channels, the development of editorial calendars with input from multiple departments and the production of interactive content to be used on a variety of platforms
  • Extend media outreach to the blogosphere and to other relevant online media while providing a consistent and appropriate voice for BWH in the social media sphere
  • Identify opportunities for the hospital to engage in active, relevant conversations for digital online communications
  • Research future digital marketing opportunities, report on effectiveness and the influence of social media programs while providing  recommendations for improvement
  • Train various physicians and hospital departments on social media best practices and creating a digital presence 
  • Present social media best practices across the Partners network, in addition to the greater Boston community through speaking engagements and training sessions
Dec 2014April 2016

Senior Marketing Communications Specialist

Boston Children's Hospital

  • Development and implementation of marketing campaign plans for various hospital service lines targeted at key constituencies (consumers, physicians and industry) thru the utilization of research and best practices.
  • Identify and develop key clinical services and their value differentiators in order to execute a targeted, digitally rich engagement plan focused on conversion and brand loyalty.
  • Development and execution of SEO/SEM marketing campaigns
  • Manage projects and grow relationships with third party vendors in order to implement various marketing campaigns.
  • Collaboratwith hospital and executive leadership in order to achieve enterprise-wide service and financial goals.
  • Responsible for growing patient volume, clinical visits and tracking ROI.
  •  Oversight of multiple service line marketing budgets.
Mar 2013Dec 2014

Marketing/PR Specialist II

Florida Hospital

  • Provide strategic marketing, public and community relations, planning and implementation for sports medicine and rehabilitation service line while assisting with various professional sport partnerships and activation.
  • Identify and execute marketing strategies, including but not limited to, advertising, community relations, special events, sponsorship, physician relations, customer service and identifying new business opportunities in order to develop relationships with key corporate entities/partners.
  • Responsible for growing volumes and tracking ROI.
  • Oversight of public relations activities and identifying potential media opportunities.
  • Management of service line marketing budgets.
  • Interview, film, edit and finalize patient testimonials that convey the overall mission of Florida Hospital through each patient's individual experience for marketing re-purposing needs.
  • Create and manage compelling consumer driven content for various social media platforms while overseeing editorial content calendar for all social channels.
  • Research and development of blog, newsletter and web content for marketing hospital services and offering insight into current healthcare initiatives.
  • In support of Media Relations team, provide on-call services for any media inquiries throughout calendar year.
May 2010Mar 2013

Consumer Marketing Manager, Digital

Bonnier Corporation

  • Oversaw digital promotions and direct mail for electronic subscriptions while working with all third parties involved in the digital deployment of promotion and processing of orders to ensure best campaign results/customer service.
  • Managed all customer service inquiries as they related to the digital and print medium while pro-actively working with the customer to develop a solution that promotes continued brand loyalty and exceptional customer satisfaction.
  • Developed, compiled and reported all customer service details on a monthly basis for presentation to CEO and Senior Management.
  • Continuously evaluated operational activities as it related to consumer marketing in the digital realm so as to allow ease of use and better proficiency for both the consumer and marketing department.
  • Assisted in the development, editing and review of all consumer marketing digital promotional campaigns.
  • Attended weekly staff meetings in order to provide status updates of current projects(both short-term and long-term) and plans of action to fulfill set goals and deadlines.
Jun 2007May 2010

Assistant Manager, Advancement & Special Events

Give Kids The World

  • Identified, qualified, initiated and stewarded relationships with new and existing fundraising partners while exceeding required monthly revenue goals.
  • Coordinated, participated and supported all development events, activities and marketing initiatives with event preparation and execution including direct management of the annual 5K event.
  • In coordination with Volunteer Services Department, trained and oversaw all volunteer staff at events both on and off village property to ensure Give Kids The World was represented in a favorable light.
  • Represented Give Kids The World at tradeshows, presentations and awareness functions both on village property and within the community.
  • Prepared and disseminated weekly reports highlighting action plans, new objectives and progress. 

Audio Visual Samples

Patient testimonials and commercials I have filmed and assisted in production with.

Writing Samples

Grant Proposal, newsletter samples, press releases and blog posts I have written. 

Creative Samples

Brochures, advertisements and collateral that I have written copy for and project managed with various creative teams throughout my career. 

Skills

Business Development
Project Management
Event Management/Activation
Community Relations
Organization
Content Creation
Copywriting Skills
Exceptional writing skills with strong editing capabilities
Analytic Skills
Social Media
Computer Skills
Skilled in Microsoft Office Suite Applications, Adobe Creative Suite, HootSuite, Google Analytics/Adwords and various CRM proprietary software

Social Ads

Digital SEO and PPC Content Creation

Blog Posts