Director of Search Marketing
- Obtained thousands of first page rankings for geo specific job, career and employment related keyword terms and phrases across all three major engines starting from a baseline of ground zero (e.g. search position 50 or lower).
- Played pivotal role in the monetization of the sites through the addition of Adsense throughout the Local Careers and Jobing networks resulting in several hundred thousand dollars in additional revenue in a few short months.
- Pursued strategic affiliate partnerships with large career information providers to further monetize the networks from the job seeker end through the split of revenue from the sale of informational products.
- Increased overall natural search traffic to the Jobing.com properties this year by 85.70% over 08 in Q1 and 45.15% over 08 in Q2 with $0 budget.
- Co-designed plan for the restructure of the architecture of the site so it is much more search friendly with better interlinking, cleaner categorization and informational hierarchy.
- Created custom online dashboards to provide extensive reporting on search engine rankings, KPIs and online ad revenue across over 200 Jobing.com properties on a monthly basis.