Work History

Work History
Sep 2008 - Sep 2009

Director of Search Marketing

Jobing.com
  • Obtained thousands of first page rankings for geo specific job, career and employment related keyword terms and phrases across all three major engines starting from a baseline of ground zero (e.g. search position 50 or lower). 
  • Played pivotal role in the monetization of the sites through the addition of Adsense throughout the Local Careers and Jobing networks resulting in several hundred thousand dollars in additional revenue in a few short months.
  • Pursued strategic affiliate partnerships with large career information providers to further monetize the networks from the job seeker end through the split of revenue from the sale of informational products.
  • Increased overall natural search traffic to the Jobing.com properties this year by 85.70% over 08 in Q1 and 45.15% over 08 in Q2 with $0 budget.
  • Co-designed plan for the restructure of the architecture of the site so it is much more search friendly with better interlinking, cleaner categorization and informational hierarchy.
  • Created custom online dashboards to provide extensive reporting on search engine rankings, KPIs and online ad revenue across over 200 Jobing.com properties on a monthly basis.
Aug 2006 - Aug 2008

Natural Search Strategist

iCrossing
  • Optimized clients' websites for thousands of carefully selected keyword terms that have achieved first page rankings in the major search engines.
  • Developed local natural search strategy for Farmers Insurance that resulted in over 250% boost in online visibility in one month.
  • Assisted BusinessWeek in effectively redesigning their main site and building their new investing channel (Investing.BusinessWeek.com) to be more "search friendly" resulting in a huge jumps in online visibility, with the new subdomain achieving thousands of first page rankings for targeted keyword terms in the major engines shortly after launch.
  • Helped Royal Caribbean achieve close to 800% ROI from natural search spend.
  • Delivered multiple on-page and off-page optimization recommendations to the Coca-Cola family of websites resulting in large increases in natural search traffic. For example, TheCoca-ColaCompany.com saw a 137% increase in natural traffic in November 2007 over baseline (established in December 2006) after implementing recommendations.
  • Identified and seized the opportunity to optimize the "Investment Tools" pages on AmericanCentury.com achieving top rankings in Google for keyword terms like "investment calculators" which now drive more natural search traffic to the site than any other non-branded terms.
  • Optimized Novo Nordisk's new site ChangingDiabetes-US.com to achieve a 560% increase in their top 20 highest volume keyword rankings in November 2007 compared to baseline taken in March 2007, resulting in a 173% increase in visitors from natural search.
May 2005 - Jul 2006

Website Manager

Pirate's Cove Realty
  • Increased online booking revenue over 800% in a year.
  • Saved company several thousand dollars and drastically improved ROI by abandoning ineffective paid search campaign and executing an aggressive natural search strategy.
  • Obtained first page placement on the major search engine results pages (SERPs) for many high conversion keyword phrases such as "outer banks vacation rentals".
  • Compiled data and created monthly revenue and rankings reports for the management team.
  • Redesigned website for greater aesthetic appeal, friendlier user navigation, and wrote persuasive content with clear call to actions (website has undergone another redesign since I managed it).
Sep 2003 - Dec 2004

eBusiness Owner

ALM Jewelry Designs
  • Obtained first page rankings for keyword phrases targeting niche jewelry market segments.
  • Designed and integrated the website with shopping cart, mailing list subscription applications and payment processing software.
  • Launched and managed PPC Campaigns with GoTo (now Overture), Google Adwords, Kanoodle and FindWhat.
  • Created and delivered Email blasts to mailing list subscribers.

Education

Education

Summary

  • Successful track record of accomplishing and exceeding search marketing goals.
  • Proven ability to manage resources effectively to increase online profitability and maximize search marketing ROI.
  • Possess search engine optimization (SEO) and search engine marketing (SEM) skills necessary to obtain top placement in organic search results in the major search engines for high volume, industry relevant keyword terms and phrases.
  • Over 5 years of hands-on professional search marketing experience.
  • Unsurpassed passion for search marketing, creative vision, and commitment to delivering superior online results.
  • Continually expand upon SEO & SEM knowledge, staying abreast of the latest developments in the search industry.
  • Optimize using only "white hat" (ethical) SEO techniques.

Interest

Technology, Information Technology, Search Engine Technology, Programming, Marketing (in all it's forms), Design (particularly web design), Psychology, Language, Music, Travel, Culture, Economics, Nutrition, Health, Cognitive Learning, Neuroscience...

Skills

Skills

Standard MS Programs

Advanced Excel & PowerPoint Skills. Also expert in Google docs and spreadsheets.

CSS

HTML, XHTML

PHP Programming

Currently enrolled in PHP class.

Regex Programming

Can code regex for Google Analytics filters.

Advanced Web Analytics

Google Analytics, WebTrends Coremetrics, Hitwise, Interest 2 Action

SEM

Adwords, YSM, MSN Adcenter, banner advertising, other forms of paid Internet marketing

Graphic Design

Photoshop, Illustrator, Jasc PSP, Gimp

SEO

Certifications

Certifications
2009 - Present

Open Source Programming Certificate

University of Illinois at Urbana-Champaign
2008 - Present

Certificate of Advanced Search Engine Optimization

SEMPO