Summary

Hello there! My name is Amanda McLain, and I am a recent graduate of Texas A&M University in College Station, Texas. I earned two degrees from Texas A&M's flagship campus, graduating cum laude with a B.A. in Communication and a minor in Business Administration in 2011, and more recently in December 2013, graduating with a Master of Science in Marketing.

I have gained experience in a myriad of marketing roles. I have particular strengths in branding, creative design, copywriting and editing, and event planning. I hold additional interests in market strategy, market segmentation, digital marketing, brand management, and designing marketing campaigns.

I hope you enjoy checking out some of my projects that I've created in the past. Most recent projects can be found near the top of the page, while older projects will be near the bottom.

I would love to start a dialogue if you think that I could be an asset to your particular organization! Thanks, and have a great day!

Work History

Work History
Mar 2014 - Present

Marketing Assistant

George Bush Presidential Library Foundation
  • Revived and currently manage all social media accounts which include Facebook, Twitter, YouTube, and Flickr
  • Increased Facebook likes by 93% since March, with several posts reaching over 530,000 users
  • Coordinated media movements and vendor responsibilities at events involving President George H. W. Bush
May 2013 - Aug 2013

Portfolio Marketing Intern

Sabre Airline Solutions

  • Developed a comprehensive strategic marketing plan for the launch of Sabre® AirCentre™ eFlight Manager
  • Created content with thorough, consistent messaging around solution offerings to enable the sales team in pursuits
  • Researched and authored article about the fragmentation of the Electronic Flight Bag (EFB) market for publication in airline industry magazine, Ascend 2013 Issue No. 4
Jun 2012 - May 2013

Graduate Assistant

Mays Business School

  • Designed and wrote content for 20+ publications to recruit and educate prospective, current, and former students
  • Coordinated the event details for the grand opening of Mays Business School’s PMBA and EMBA programs at the CITYCENTRE development in Houston with a $30,000 budget
  • Maintained the brand image of Mays Business School to avoid brand deterioration and to support the strategic University-wide rebranding campaign
Sep 2011 - Jun 2012

Marketing Consultant

Brennan Enterprises
  • Increased website traffic by 80% over 9 months by implementing keyword-heavy content, creating informational videos, and improving page-to-page navigation efficiency
  • Composed nearly 30 educational and informative blog postings that resulted in an additional 1,200 website visits
  • Created direct mail postcards, yard signs, and email templates to enhance business to customer interaction
Jan 2011 - Dec 2011

Brand Specialist

Doodle Dog Advertising

  • Designed logos, business cards, and various other print items for client branding packages using Adobe CS5
  • Developed and launched 8 client websites and blogs using the WordPress platform and HTML/CSS coding
Feb 2011 - Aug 2011

Marketing Intern

Brazos Valley Museum of Natural History

  • Composed various press releases and public service announcements that were circulated to local media outlets
  • Planned 3 large fundraisers by arranging sponsors, creating budgets, and coordinating vendor contributions
  • Designed advertisements that were distributed among area businesses
May 2009 - Aug 2009

Geotechnician Assistant

Energy Production Corporation

  • Analyzed production maps for potential drilling sites
  • Recorded previously drilled oil and gas well data into the Petra system database
Aug 2008 - May 2009

Student Technician

KAMU Studios

  • Responsible for streaming important events such as conferences involving former President George H. W. Bush
  • Assisted clients in troubleshooting videoconference difficulties over the telephone
  • Assisted in the operation of the Crispin system which streams cable channel 4, KAMU, on air

Education

Education
Jan 2009 - Aug 2011

Bachelor of Arts

Texas A&M University

Honors:

  • Graduated cum laude
  • Minor in Business Administration

Activities: 

  • Public Relations Student Society of America
  • Sophomores Advancing In Leadership
  • Student Communication Association
  • American Business Women's Association
  • Texas A&M Tennis Club

Skills

Skills

SAS

working knowledge and experience using SAS for data analytics and statistical regressions

Adobe Illustrator

PC Platform

Mac Platform

TTVN

HTML code

Adobe InDesign

Adobe Photoshop

Microsoft Office

Particular strengths in Microsoft Powerpoint, Excel (data analytics/regression), and Word