Summary

Amanda L. Wise is a results-oriented marketing communications professional with 4+ years of experience. Skilled in strategic marketing, graphic design, social media marketing, photography, government affairs, research, data analysis, project management, media planning, fundraising, SEO, web analytics, event planning, and database management.

Skills

Skills

Google Analytics

InDesign

Photoshop

Constant Contact

Hootsuite

Microsoft Office

Work History

Work History
Apr 2014 - Present

Governmental Affairs Coordinator

Greensboro Partnership
  • Coordinate all governmental affairs events, including legislative luncheons, meetings, forums, and other special events.
  • Publish governmental affairs newsletters highlighting recent Greensboro Partnership action or position on legislation.
  • Manage department’s webpage (via Drupal) by uploading content and resizing graphics.
  • Complete and file all necessary reports and documents to the North Carolina Secretary of State and Board of Elections.
  • Research and analyze legislative news, filings, statutes, and reports of legislative sessions that impact the Partnership.
  • Maintain departmental budget information, including approval and tracking of invoices and payment processing.
Aug 2011 - Present

Owner

A. Wise Photography and Marketing
  • Design flyers, brochures, newsletters, and marketing collateral for clients.
  • Prepare analytics and Google ranking reports to present to clients.
  • Obtained the #1 spot on Google search results for “Ethnic Hair Salon Greensboro.”
  • Developed a marketing strategy that resulted in more than a 200% increase in website and in-store visitors in one year.
  • Engagement photo shoot was featured on Essence.com.
  • Established and managed social media accounts for clients.
Mar 2014 - Apr 2014

Account Coordinator

Wildfire Advertising and Marketing via Randstad Staffing (Temporary) 
  • Assisted in running the day-to-day operation of assigned accounts.
  • Monitored changing scope of jobs and tracked estimates against actuals.
  • Performed competitive analyses for various accounts.
  • Supported team on internal initiatives and projects, including the maintenance of weekly status reports, files, and spreadsheets.
Feb 2014 - Apr 2014

Research Assistant

United Way of Greater Greensboro (Temporary) 
  • Researched and evaluated the status of poverty, education, and access to health care in Greensboro.
  • Performed analysis of data and generated reports for the community investment department and strategic planning committee.
  • Identified the primary drivers of poverty in Greensboro and compiled relevant solutions to break the cycle of poverty.
  • Generated local case studies related to United Way’s focus areas.
Aug 2013 - Feb 2014

Campaign Associate

United Way of Greater Greensboro (Temporary) 
  • Coordinated 140 workplace campaigns worth a total of $2 million annually with the resource development managers.
  • Delivered high-level presentations to CEOs senior executives, and managers to increase giving and awareness.
  • Developed relationships and increased donor relations/engagement and assisted employee campaign managers (ECMs) with workplace campaign strategies, in order to achieve goal of increasing revenue by 10%. *80% of assigned accounts achieved 10% increase in donations in the 2013-2014 campaign year.
  • Conducted prospect research to identify companies and individuals with increased giving potential.
  • Collaborated with community investment department to perform partner agencies’ demographic data aggregation to complete grants.
Jun 2013 - Aug 2013

Marketing Intern

United Way of Greater Greensboro
  • Produced news releases, graphic designs, and other communications while adhering to brand guidelines, copyright laws, and AP style.
  • Conducted directed field research to determine actual benefit of organization’s social media use.
  • Produced content for United Way of Greater Greensboro’s social media sites.
  • Analyzed and reported United Way’s web and social media traffic via analytics software.
Oct 2012 - Jun 2013

Graduate Assistant

Center for Legislative Studies, UNC-Greensboro
  • Performed analysis of 25 internship site visit reports and 40 competencies papers; provided recommendations for the MPA department’s reaccreditation report.
  • Created Facebook page for the Political Science Department (100 likes in 2 months) and led its website migration project.
  • Produced flyers, mailers, and email blasts to promote lecture series.
Feb 2011 - Dec 2011

Administrative Support Specialist

Sebastian Health Center
  • Prepared documents, databases, correspondence, and data analyses for administrators at student health center.
  • Updated department’s webpage via the university’s web content management system.
  • Posted insurance payments on accounts and successfully improved efficiency of insurance claims process by 65%.

Education

Education
2013

Master of Public Affairs

University of North Carolina at Greensboro

Cemala Foundation Fellow

2010

Bachelor of Science in Integrated Marketing Communication

Winthrop University

LIFE Scholar

Portfolio