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Summary

Marketing leader with a strong record of success in the development of marketing initiatives that advance businesses strategically.A marketing visionary who leverages entrepreneurial enthusiasm with a diverse skill set to leverage interactive advertising opportunities improving return on investment.

  • Paid search management and implementation
  • Search engine optimization
  • Affiliate management
  • Vendor and partner relationship management
  • Brand management
  • Electronic press release distribution
  • Management of marketing plans and budgets
  • Display and banner advertising management
  • Website development and usability
  • Email marketing

Extensive experience in internet marketing across a range of business models and marketing budgets.Strong problem-solving, leadership, planning and management skills.

Work experience

Sep 2006Present

Electronic Marketing Manager

Provided leadership and implementation of all online marketing initiatives, effectively doubling the number of qualified applicants to the university within a few months of initial employment. Created marketing plans and branding initiatives for a non-profit university competing in a for profit environment. Participated in strategic planning and implemented strategically-aligned interactive marketing initiatives using paid search, organic search, email marketing, affiliate marketing, display advertising, and more.

  • Directed all web-based lead generation efforts to meet challenging enrollment goals in a difficult marketplace.
  • Trained and managed electronic marketing staff on the best methods of developing organic and paid search initiatives.
  • Managed paid search initiatives in Google, Yahoo! and MSN. Increased lead flow from paid search by over one-thousand percent and decreased the cost per lead by over fifty-percent.
  • Administered all organic search initiatives. Including optimizing PR campaigns, RSS feed implementation, link building strategies, adjusting title tags, and optimizing keyword content.
  • Oversaw agency managed affiliate lead generation improving conversion rates by over two-percent.
  • Managed monthly email campaigns in addition to specialized campaigns. Implemented the process of white listing the email servers and improved email deliverability rates.
  • Oversaw agency managed print campaigns, improving the message, appearance and distribution.
  • Implemented the use of web analytics to make targeted adjustments to the website to improve lead conversion rates.
  • Developed a cost effective niche targeted banner campaign opening new opportunities for lead generation for Western Governors University.
  • Managed the redevelopment of the university website including design, development and testing.
  • Managed the development of a national advertising campaign, including creative development and the placement of television ads, bulletin, display and cinema.
Oct 2004Sep 2006

Internet Marketing Specialist

gCommerce Solutions

Managed online marketing initiatives for multiple clients. Developed branding campaigns and collateral for clients with limited marketing budgets. Managed a variety of marketing campaigns that effectively doubled hotel revenue. Acted as a consultant to review and optimize online marketing initiatives for a national client.

  • Managed organic search and paid search for multiple clients.
  • Managed relationships with multiple vendors, partners, and customers.
  • Analyzed client websites and managed the implementation of adjustments that measurably increased website productivity.
  • Administered company reporting procedures and policies that increased the efficiency of the company as a whole.
  • Developed an internet marketing audit to review a resort’s internal internet marketing initiatives. The resort’s implementation of the marketing initiatives listed in the audit, generated over ten-million dollars in additional revenue for the resort.
  • Managed reporting and website analytics including calculating ROI, e-mail campaign production and website conversion rates.
  • Developed yearly web-based marketing plans and budgets that improved client website revenue by over to one-hundred-and-fifty percent.
  • Managed vendor relationships. Negotiated significant discounts that were passed on to clients.
  • Developed and managed Web 2.0 branding and linking strategies for hotel clients.
Sep 2003Sep 2004

Marketing Intern

Zorch Software
  • Developed Marcomm plan.
  • Created and tracked competitive analysis reports for three major software markets.
  • Developed marketing collateral.
  • Assisted in the creation and development of the company website.

Education

19992004

Bachelor of Science

Portfolio

Certifications

Certified MBA

International Certification Institute

Google Qualified Professional

Google