Summary

Marketing leader with a strong record of success in the development of marketing initiatives that advance businesses strategically.A marketing visionary who leverages entrepreneurial enthusiasm with a diverse skill set to leverage interactive advertising opportunities improving return on investment.

  • Paid search management and implementation
  • Search engine optimization
  • Affiliate management
  • Vendor and partner relationship management
  • Brand management
  • Electronic press release distribution
  • Management of marketing plans and budgets
  • Display and banner advertising management
  • Website development and usability
  • Email marketing

Extensive experience in internet marketing across a range of business models and marketing budgets.Strong problem-solving, leadership, planning and management skills.

Work History

Work History
Sep 2006 - Present

Electronic Marketing Manager

http://www.wgu.edu

Provided leadership and implementation of all online marketing initiatives, effectively doubling the number of qualified applicants to the university within a few months of initial employment. Created marketing plans and branding initiatives for a non-profit university competing in a for profit environment. Participated in strategic planning and implemented strategically-aligned interactive marketing initiatives using paid search, organic search, email marketing, affiliate marketing, display advertising, and more.

  • Directed all web-based lead generation efforts to meet challenging enrollment goals in a difficult marketplace.
  • Trained and managed electronic marketing staff on the best methods of developing organic and paid search initiatives.
  • Managed paid search initiatives in Google, Yahoo! and MSN. Increased lead flow from paid search by over one-thousand percent and decreased the cost per lead by over fifty-percent.
  • Administered all organic search initiatives. Including optimizing PR campaigns, RSS feed implementation, link building strategies, adjusting title tags, and optimizing keyword content.
  • Oversaw agency managed affiliate lead generation improving conversion rates by over two-percent.
  • Managed monthly email campaigns in addition to specialized campaigns. Implemented the process of white listing the email servers and improved email deliverability rates.
  • Oversaw agency managed print campaigns, improving the message, appearance and distribution.
  • Implemented the use of web analytics to make targeted adjustments to the website to improve lead conversion rates.
  • Developed a cost effective niche targeted banner campaign opening new opportunities for lead generation for Western Governors University.
  • Managed the redevelopment of the university website including design, development and testing.
  • Managed the development of a national advertising campaign, including creative development and the placement of television ads, bulletin, display and cinema.
Oct 2004 - Sep 2006

Internet Marketing Specialist

gCommerce Solutions

Managed online marketing initiatives for multiple clients. Developed branding campaigns and collateral for clients with limited marketing budgets. Managed a variety of marketing campaigns that effectively doubled hotel revenue. Acted as a consultant to review and optimize online marketing initiatives for a national client.

  • Managed organic search and paid search for multiple clients.
  • Managed relationships with multiple vendors, partners, and customers.
  • Analyzed client websites and managed the implementation of adjustments that measurably increased website productivity.
  • Administered company reporting procedures and policies that increased the efficiency of the company as a whole.
  • Developed an internet marketing audit to review a resort’s internal internet marketing initiatives. The resort’s implementation of the marketing initiatives listed in the audit, generated over ten-million dollars in additional revenue for the resort.
  • Managed reporting and website analytics including calculating ROI, e-mail campaign production and website conversion rates.
  • Developed yearly web-based marketing plans and budgets that improved client website revenue by over to one-hundred-and-fifty percent.
  • Managed vendor relationships. Negotiated significant discounts that were passed on to clients.
  • Developed and managed Web 2.0 branding and linking strategies for hotel clients.
Sep 2003 - Sep 2004

Marketing Intern

Zorch Software
  • Developed Marcomm plan.
  • Created and tracked competitive analysis reports for three major software markets.
  • Developed marketing collateral.
  • Assisted in the creation and development of the company website.

Education

Education

Certifications

Certifications

Certified MBA

International Certification Institute

Google Qualified Professional

Google