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Specializing in stakeholder engagement for medical device and assistive technology development firms, my services are most often called upon to:

  • Create/enhance a firm's visibility
  • Foster engagement with investors, clinicians, and patient populations
  • Generate funding through non-dilutive sources as well as Angel investors and VCs
  • Nurture and execute strategic partnerships, and mergers and acquisitions

Key Qualifications

§          Deep knowledge & experience in medical devices and assistive technology

§          Expertise and proven track record in developing strategic alliances

§          Strong history of business development achievements

§          Demonstrated success in media/investor relations, crisis communications

§          Creation of complete online PR/Marketing programs for Start-Ups

§          Well versed in social media and search engine optimization best practices

§          Extended study in Law, Risk Management, Commercial and Grant Writing

§          Experience and ease in private, non-profit and public service environments

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Memberships and Affiliations

Work experience

Jan 2009Aug 2014


Amanda Cooper PR//Marketing Communications

As a Public Relations and Marketing Communications consultant, I have the opportunity to deliver high quality communication services to a wide variety of organizations. Using my expertise in online PR and marketing, I am able to offer my local clients a global audience and an impressive standing in the search engine ranks. Offering both strategic and tactical services, I work with some of British Columbia's most talented graphic and web designers, programmers, and SEO specialists to ensure that my clients receive the very best.

Tactical Expertise:

online public relations, reputation management, Search Engine Optimization (SEO), web-based press release distribution, forum relations, High Tech PR, B2B, B2C, Human Resource (HR) communications, Executive Coaching (media relations, public speaking, interview skills, public image, etiquette, written communication), marketing copy (web copy, landing pages, banner ads, sales letters, one sheets, backgrounders, ad copy), scriptwriting, speechwriting, whitepapers, case studies, award nominations

Dec 2005Jan 2009

Director of Communications

ParetoLogic Inc.
  • Established and maintained strategic alliances and partnerships, locally and globally
  • Oversaw all external and internal communications
  • Designated spokesperson for media opportunities
  • Supervised team of copywriters, Marketing/PR coordinators, contractors
  • Managed media and forum relations and provided media training
  • Created Annual, Project-Specific, and Crisis Communication Plans
  • Lead the Corporate Social Responsibility Initiative, PGsurfer/SafeSurfer
Feb 2002Dec 2005

Assistant Manager/Job Developer

WCG International
  • Developed and facilitated courses, workshops, boot camps for adults re-entering the workforce
  • Created and implemented communication plan for Triumph Job Developers
  • Produced and wrote a bimonthly e-newsletter that is distributed across B.C.
  • Developed a series of seminars and presentations to promote Triumph services
  • Wrote articles for print and web as well as success stories for promotional pieces
  • Supported and facilitated communication between management, staff, and clients
  • Participated in staff hiring and performance reviews
  • Developed vocational opportunities for clients with disabilities
  • Promoted program to potential employers, community service agencies, and Chambers of Commerce through networking events and speaking engagements

Independent Marketing and Communications Consultant
  • Created business and communication plans for new and small businesses
  • Wrote placed articles to promote expertise and services of clients
  • Provided copywriting for promotional and publicity materials
  • Created and distributed news releases for local businesses
  • Wrote and edited corporate and non-profit newsletters

Community Liaison/Workshop Facilitator

Mainstream Society

  • Worked with adults with physical and mental challenges to facilitate vocational success
  • Worked with adults recently released from correctional facilities to reintegrate into society at large
  • Worked with families at risk to support healthy, functional family life and provide guidance in accessing community and governmental support
  • Developed extensive series of workshops and courses to address issues regarding vocational retraining, anger management, interpersonal relations, personal presentation, family life skills, parenting the infant, parenting preschoolers, prenatal preparedness, lactation fundamentals, crisis management, and non-violent communication

Extracurricular Training

  • Medical product development
  • Commercial Law
  • PR Law and Ethics
  • International Law
  • Business Plan Development
  • Risk Management
  • Investor relations - lifesciences

Community Involvement

1994 - 1996 / 2003 - 2004

UNICEF Victoria, Communications Liaison Director

My responsibilities included media relations, creating press releases, creation and maintenance of strategic alliances, promotion of special events. I directed a team of four communications volunteers and supervised six special event committees.

1999 - 2005

Citizen's Counselling Centre of Greater Victoria, Volunteer Counsellor and Group Facilitator

I provided individual and couple's counselling, as well as designing workshops and facilitating Anger Management, Self-Esteem, and Communications groups.  I have volunteered more than 350 hours with this organization, completing and surpassing my 250 hour obligation.


Medical Product Development

University of California, Irvine

Investor Relations

University of California, Irvine

Business Management

University of Victoria

Public Relations

University of Victoria