~ Digital Marketing ~ Content Strategist
- Dayton, Ohio Area, US
A seasoned, digital marketing professional with 16+ years of global marketing experience working autonomously in mid-sized organizations. Self-starter with an outstanding record of success of increasing online presence, brand awareness and lead generation for Fortune 500 Companies.
Areas of Expertise
Content Marketing Strategy
Social Media Marketing
Developed and implemented a content-marketing strategy, governance, and tactics from ground up for division of 2K+ employees while also managing cross-functional digital marketing campaigns for the U.S. Legal business.
Developed and executed redesigned approach to optimize the U.S. website for division of 2K+ employees while leading a team between 15-25 FTEs and a budget of $3M.
Partnered with global clients to optimize 30+ online web channels for 7K+ employees while managing a team between 15-25 FTEs and a budget of $6M.
Advised global clients on brand standards and executed local marketing campaigns for 30+ lines of business.
Executive Scholar Program at Kellogg School of Management.
Major: Public Relations
Major: American Politics
Certification: Lean Six Sigma Certified Yellow Belt
Tools & Technology: Basecamp, Eloqua, EveryoneSocial, Exact-Target, Google Analytics, Salesforce, Shoutlet, TeamSite & Telligent.