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Summary

A seasoned, digital marketing professional with 16+ years of global marketing experience working autonomously in mid-sized organizations. Self-starter with an outstanding record of success of increasing online presence, brand awareness and lead generation for Fortune 500 Companies.  

Areas of Expertise

Content Marketing Strategy

Digital Marketing

Global Marketing

Project Management

Social Media Marketing

Professional Experience

Mar 2014Present

Digital & Content Marketing Manager

LexisNexis; Dayton, Ohio

Developed and implemented a content-marketing strategy, governance, and tactics from ground up for division of 2K+ employees while also managing cross-functional digital marketing campaigns for the U.S. Legal business. 

Accomplishments

  • Community Management: Manage multiple online legal communities that drive traffic to increase brand awareness and product usage. Collaborate with internal contributors/thought leaders across the legal industry.
  • Content Development: Coordinate the development of a content- marketing program yielding exponential increases in social engagement by an average of 1300% during the past two years.
  • Content Marketing Strategy: Implements a comprehensive content-marketing strategy that establishes strong, coordinated social media presence across LinkedIn, Twitter, Facebook, YouTube, SlideShare and multiple owned community properties. Continuing to expand audience reach to more than 250K, and growing.
  • Digital Marketing: Lead digital marketing and social media communication plans by collaborating with internal clients to align relevant content to other trends happening both internally and externally, and promote socially via our corporate handles.
  • Governance: Create standards to ensure content & digital marketing campaigns are on-brand, consistent in style, quality, and tone, and optimized across channels.
  • Management: Manage a team of writers and designers providing editorial oversight, copy editing, and direction.
  • Media Planning: Designs media plans for third-party advertising based on identified marketing objectives; determine KPI;  recommend optimization to both creative and placements; and, optimize placements.
  • Thought-Leader/Social Influencer Recruitment: Coordinate the recruitment and onboarding of legal professionals and social influencers to grow syndicated content, and the Company's social audience. To date, audience reach increased from less than 10K to more than 250K. Continuing to build relationships to expand this program. 
  • Site Development and UX: Collaborate with design, development and UX teams to create Legal Insights & Trends site for the business. Page serves as a content marketing homepage to align LOB content and cross-promote to an audience of over 80K.
  • Social Media: Advise on social advocacy program to amplify and expand the reach of strategic company content, build and enhance our online reputation, amplify executive platforms, and boost employee morale. 
Dec 2011Mar 2014

Digital Marketing Manager for U.S. Legal Market

LexisNexis; Dayton, Ohio

Developed and executed redesigned approach to optimize the U.S. website for division of 2K+ employees while leading a team between 15-25 FTEs and a budget of $3M. 

Accomplishments

  • Business Alignment: Collaborated internal clients to streamline 15+ business sub-sites to optimize the U.S. web channel. Resulted in consistent brand, content, design, development and UX, which optimized the channel, increasing online revenue targets by 17%. Project completed ahead of time, and under budget.
  • Marketing Strategy: Created & oversaw targeted marketing strategy for the web channel. Identified customer segments and delivered targeted content / promotion that resulted in 22% increase (YOY) of online web leads.
  • Online Sales Strategy (Global & U.S.): Optimized the lead tracking and conversion process, which resulted in a 6% increase in conversions and 9% increase form response rate.
  • Project Management: Devised a 5-step process used to execute website integration including – Readiness assessment; Communication; Stakeholder engagement; Organization alignment; and, Customer change impact analysis.
Jun 2008Dec 2011

Global Web 2.0 eMarketing Manager

LexisNexis; Dayton, Ohio

Partnered with global clients to optimize 30+ online web channels for 7K+ employees while managing a team between 15-25 FTEs and a budget of $6M. 

Accomplishments

  • Budget Management: Managed and oversaw expenditures of $6.8M departmental budget.
  • Global Corporate Website Redesign: Collaborated with global marketing business to streamline 30+ country websites by optimizing brand awareness, content, design, development and UX for the global business. Yielding over $1.5M in revenue over 5 years and nearly 6M in traffic.
  • Global Marketing: Lead and managed multi-million dollar global marketing campaigns for the global marketing department. 
Mar 2007Jun 2008

Global Brand Marketing Specialist

LexisNexis; Dayton, Ohio

Advised global clients on brand standards and executed local marketing campaigns for 30+ lines of business. 

Accomplishments

  • B2B Marketing Spend: Led and managed the B2B marketing spend study determining global marketing budget and impact. Resulted in sharing dollars per region that increased efficiency and effectiveness for global marketing department. 
  • Brand Management: Managed day-to-day brand management operations, and executed global brand strategy across 30+ lines of business. 
  • Global Strategy: Communicated brand guidelines and supported local marketing and sales organizations in a matrix-management structure.
  • Product Naming Process: Developed and communicated guidelines and standards for naming conventions for newly acquired products.

Education

Oct 2012Oct 2008

Certification in Marketing & Sales

Kellogg School of Management, Northwestern University

Executive Scholar Program at Kellogg School of Management.

Jan 2006May 2008

Master's degree in Business Administration

Warren National University

Major: Marketing

Sep 1995Mar 2001

Bachelor of Arts in Journalism and Communications

The Ohio State University 

Major: Public Relations

Dean's List

Sep 1995Mar 2001

Bachelor of Arts in Political Science

The Ohio State University

Major: American Politics

Dean's List

Additional Items 

Certification: Lean Six Sigma Certified Yellow Belt

Tools & Technology: Basecamp, Eloqua, EveryoneSocial, Exact-Target, Google Analytics, Salesforce, Shoutlet, TeamSite & Telligent.