Long Island University-C.W. Post
As an experienced Marketing/Communications professional my experience covers all facets of marketing, including branding, market research, advertising, direct response, online marketing, social networking, lead generation and sales support, and public relations and corporate communications. I create, drive and measure growth, retention and positioning programs and campaigns. I have developed and driven national integrated marketing campaigns targeted to specific client behavior and interest. Coordinated with and managed national sales and marketing efforts to enable optimum qualified lead generation. Worked with marketing/ad agencies and in-house resources to create effective ads, sales tools, and collateral.
Strategic Marketing, Product Management and Development, Branding, Public Relations, Audience engagement, donor developement, Sales support and Lead generation, marketing plan development, compelling presentations. Creative and business writing, industry analyst relations, SWOT analysis, tradeshow and event management, CRM implementation and campaign management
Microsoft Office-PowerPoint, Word, Excel, Outlook. Access; CRM Tools-SageSalesLogix, Salesforce.com and ACT!, Internet Savvy-research, SEO- metatags;Social Media-Blogger, Facebook, Twitter; Analytical software-NPD PowerView, Nielsen Nitro, Webtrends, Survey Monkey, email marketing-Exact Target, Open Moves, Eloqua, Constant Contact, Wordpress