Chief Marketing Officer / Head, Community Engagement & Strategic Partnerships
Formerly Recording For the Blind & Dyslexic (RFB&D), Learning Ally is a nonprofit founded in 1948 providing educational support to individuals who are blind, visually impaired or have learning disabilities. Report directly to President & CEO.
Member of the Executive Senior Leadership Team and Strategic New Business Model Task Force, led change management and organization-wide restructuring initiatives that transformed Learning Ally from a traditional, proprietary model to an integrated, matrix organization. Applied best business practices and established key performance indicators resulting in a more efficiently runorganization that increased total revenues 9.6% to $52.9M while decreasing expenses by 19.4% to$52.6M in the first year.
Built marketing department and implemented national marketing integration initiative including the assessment and realignment of 12 internal staff, establishment of a national media relations/social media presence, and the creation of an integrated, national communication strategy.Resulted in the consolidation of more than 20 independent blogs and preexisting web sites into one,unified web presence including new website, new Facebook page (with 5k+ followers since launch), new Twitter account (with 2,500+followers since launch), and updated YouTube page with new testimonials that have generated more than 50k views since launch.
Senior leader responsible for repositioning/rebranding initiative including a 10+ month national effort resulting in the creation of new name, logo, mission, vision, and positioning statements. Led all aspects including market research and analysis, national board of director approval, and thedevelopment of a comprehensive internal and external communication strategy resulting in acceptance and support from key constituency groups including 6k volunteers, 80k donors, 275kmembers, staff, government officials, special interest groups, teachers and key administratorsthroughout the country.
INTEGRATED MARKETING CAMPAIGN:
Developed the organization’s first-ever national marketing campaign including oversight of all marketing, fundraising, volunteer coordination, public relations and web-marketing efforts in support of national event. Resulted in coordinated partnership with the National Education Association (NEA), 110% total increase of revenues to $275k compared to previous year of combined independent one-off programs, increased synergy at the national level, and secured 45% more press announcements and local news coverage than previous year.