Andy Malavsky

Andy Malavsky

Introduction

Accomplished professional with more than 20 years of consumer, b2b, and nonprofit marketing and business development experience:

  • As an account executive for two nationally recognized marketing communications agencies, developed high-profile consumer and trade programs for some of the world's most popular brands including Kraft General Foods, McDonald's and Kodak. 
  • As head of marketing for a service provider to the pharmaceutical industry, was responsible for all global branding, advertising, marketing communications, and business development support activities that helped drive revenues from $31M to $360M over a 9 year period. 
  • As chief marketing officer / head, community engagement & strategic partnerships, and a member of the senior leadership team for a national nonprofit, led the change management, restructuring, and successful re-branding efforts of this 60+ old year organization.

A driven leader with a proven record of delivering profitable growth aligned with corporate strategy. Strong analytic, people management, and motivational skills with the ability to creatively resolve complex issues, build high performing teams and invoke passion.

Work History

Work History
Feb 2009 - Present

Chief Marketing Officer / Head, Community Engagement & Strategic Partnerships

Learning Ally

Formerly Recording For the Blind & Dyslexic (RFB&D), Learning Ally is a nonprofit founded in 1948 providing educational support to individuals who are blind, visually impaired or have learning disabilities.  Report directly to President & CEO.

CHANGE MANAGEMENT: 

Member of the Executive Senior Leadership Team and Strategic New Business Model Task Force, led change management and organization-wide restructuring initiatives that transformed Learning Ally from a traditional, proprietary model to an integrated, matrix organization.  Applied best business practices and established key performance indicators resulting in a more efficiently runorganization that increased total revenues 9.6% to $52.9M while decreasing expenses by 19.4% to$52.6M in the first year.

MARKETING LEADERSHIP: 

Built marketing department and implemented national marketing integration initiative including the assessment and realignment of 12 internal staff, establishment of a national media relations/social media presence, and the creation of an integrated, national communication strategy.Resulted in the consolidation of more than 20 independent blogs and preexisting web sites into one,unified web presence including new website, new Facebook page (with 5k+ followers since launch), new Twitter account (with 2,500+followers since launch), and updated YouTube page with new testimonials that have generated more than 50k views since launch.                    

CORPORATE BRANDING: 

Senior leader responsible for repositioning/rebranding initiative including a 10+ month national effort resulting in the creation of new name, logo, mission, vision, and positioning statements.  Led all aspects including market research and analysis, national board of director approval, and thedevelopment of a comprehensive internal and external communication strategy resulting in acceptance and support from key constituency groups including 6k volunteers, 80k donors, 275kmembers, staff, government officials, special interest groups, teachers and key administratorsthroughout the country.

INTEGRATED MARKETING CAMPAIGN:

Developed the organization’s first-ever national marketing campaign including oversight of all marketing, fundraising, volunteer coordination, public relations and web-marketing efforts in support of national event. Resulted in coordinated partnership with the National Education Association (NEA), 110% total increase of revenues to $275k compared to previous year of combined independent one-off programs, increased synergy at the national level, and secured 45% more press announcements and local news coverage than previous year.

May 1999 - Feb 2009

Vice President, Marketing

PharmaNet Development Group

A global contract research organization (CRO), providing clinical development and consulting services to the pharmaceutical industry.  Reported directly to the President & CEO.

MARKETING / BUSINESS DEVELOPMENT LEADERSHIP:

Built marketing department of 10 including staff based in US, UK, and Canada. Responsible for all global branding, marketing communications, and business development support activities that helped drive revenues from $31M to more than $360M over a nine period.

STRATEGIC PLANNING:

Formulated strategic initiatives with key senior executives that helped establish the company as one of the highest-quality organizations in the industry. After company was acquired in Q4-2005, led the development of a multi-faceted marketing and business development initiative resulting in a return to positive market position and the revaluation of company stock from $12 to $40+ per share.

CORPORATE BRANDING:

Led 6+ month corporate brand development initiative and subsequent strategic marketing campaign resulting in Q1-2000 launch of global brand campaign including all collateral, web site, advertising, PR, business development and other support materials that became the cornerstone of the all future programs.

P&L / FISCAL RESPONSIBILITY:

Responsible for $2M-$2.5M annual marketing budget.  Streamlined overall expenses by 12.5% while aligning resources with business development needs to achieve aggressive revenue goals of 20% over previous year.

THIRD PARTY VENDOR MANAGEMENT:

Led the selection and management process of all third party agencies including marketing, public relations, and event management companies. Negotiated first of its kind (for both PharmaNet and conference management company) multi-event, global contract resulting in exclusive, added-value benefits of more than $90k and cost savings in excess of $140k compared to previous year.

CORPORATE COMMUNICATIONS / CRISIS MANAGEMENT:

Managed all internal and external PR and corporate communications. Also, represented PharmaNet as a member of the communications committee of the CRO industry's association, ACRO.  As Committee Chair in 2007, responsible for managing  association's pr agency of record and presided over committee meetings including other marketing, pr and corporate communications professionals.  2007 ACRO communications committee credited with development and implementation of the association's branding and communication strategy marking its 5 year anniversary and the launch of the association's crisis communication plan. 

CRM / STRATEGIC INITIATIVES:

Implemented an extensive, proprietary Client Relationship Program aligned with clinical operations team and business development as a key way to differentiate PharmaNet and establish a tighter sense of operational quality control and continual process improvement: Led program development and managed independent consulting firm resulting in 700 client interviews (with an average participation rate of 69%) and an increased client approval rating from 83% to 97% over a three year period. 

CORPORATE SOCIAL RESPONSIBILITY:

Senior leader responsible for the creation and implementation of national public radio's WHYY Philadelphia partnership. Employee volunteer program that positioned PharmaNet as key matching sponsor during bi-annual membership drives resulting in increased awareness of PharmaNet among key clients and $500k+ donations raised for public radio.

DIRECTOR, MARKETING / EMPLOYEE #181 / MAY,1999:

Assumed increasing levels of responsibility over a nine year period - promoted to Senior Director, Executive Director and Vice President.

Oct 1994 - Apr 1997

Account Supervisor

Frankel & Company

One of the largest marketing communications agencies including 800 employees and revenues of more than $100M.  Responsible for strategic program development, account staff management, and creative development oversight. Part of consumer packaged goods key account team generating annual revenues of more than $5M. Reported directly to VP, Director, Packaged Goods.

McDONALD'S:

Managed account group of 10 with dotted line responsibility for McDonald's Happy Meal and Tween agency creative team.  Collaborated with advertising agency Leo Burnett on all promotional ad development programs. Worked directly with and negotiated on behalf of client with strategic partners including Fox, Disney, and Nickelodeon. 

KODAK:

Integral member of cross-functional strategic account team responsible for the development and implementation of Kodak’s 1996 Summer Olympic sponsorship. Lead account representative between retail, entertainment, and sports marketing agency experts and Kodak marketing staff in the development of all consumer and retail trade programs. Participated in national key account sales presentations with Kodak sales leaders resulting in 12-15% lift in end-aisle display activity for key film buying season.

Sep 1989 - Oct 1994

Senior Account Executive

QLM Marketing Associates

A mid-sized marketing communications and sales promotion agency with offices in Princeton, Atlanta, Chicago, and San Francisco, 70 employees and revenues of more than $23M. Helped establish Chicago regional office. Part of mid-west key account team generating annual revenues of more than $1.2M. Reported directly to the General Manager and VP Account Director, Chicago Regional Office.

KRAFT GENERAL FOODS:

Lead account executive integral in securing consumer promotion agency of record status and growing

Kraft General Foods into agency's largest account over a five year period.  Developed strategic consumer and retail trade marketing programs for high-profile KGF product portfolio and individual brand initiatives.

Education

Education

BS, Marketing

Rider University

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