A global contract research organization (CRO), providing clinical development and consulting services to the pharmaceutical industry. Reported directly to the President & CEO.
MARKETING / BUSINESS DEVELOPMENT LEADERSHIP:
Built marketing department of 10 including staff based in US, UK, and Canada. Responsible for all global branding, marketing communications, and business development support activities that helped drive revenues from $31M to more than $360M over a nine period.
Formulated strategic initiatives with key senior executives that helped establish the company as one of the highest-quality organizations in the industry. After company was acquired in Q4-2005, led the development of a multi-faceted marketing and business development initiative resulting in a return to positive market position and the revaluation of company stock from $12 to $40+ per share.
Led 6+ month corporate brand development initiative and subsequent strategic marketing campaign resulting in Q1-2000 launch of global brand campaign including all collateral, web site, advertising, PR, business development and other support materials that became the cornerstone of the all future programs.
P&L / FISCAL RESPONSIBILITY:
Responsible for $2M-$2.5M annual marketing budget. Streamlined overall expenses by 12.5% while aligning resources with business development needs to achieve aggressive revenue goals of 20% over previous year.
THIRD PARTY VENDOR MANAGEMENT:
Led the selection and management process of all third party agencies including marketing, public relations, and event management companies. Negotiated first of its kind (for both PharmaNet and conference management company) multi-event, global contract resulting in exclusive, added-value benefits of more than $90k and cost savings in excess of $140k compared to previous year.
CORPORATE COMMUNICATIONS / CRISIS MANAGEMENT:
Managed all internal and external PR and corporate communications. Also, represented PharmaNet as a member of the communications committee of the CRO industry's association, ACRO. As Committee Chair in 2007, responsible for managing association's pr agency of record and presided over committee meetings including other marketing, pr and corporate communications professionals. 2007 ACRO communications committee credited with development and implementation of the association's branding and communication strategy marking its 5 year anniversary and the launch of the association's crisis communication plan.
CRM / STRATEGIC INITIATIVES:
Implemented an extensive, proprietary Client Relationship Program aligned with clinical operations team and business development as a key way to differentiate PharmaNet and establish a tighter sense of operational quality control and continual process improvement: Led program development and managed independent consulting firm resulting in 700 client interviews (with an average participation rate of 69%) and an increased client approval rating from 83% to 97% over a three year period.
CORPORATE SOCIAL RESPONSIBILITY:
Senior leader responsible for the creation and implementation of national public radio's WHYY Philadelphia partnership. Employee volunteer program that positioned PharmaNet as key matching sponsor during bi-annual membership drives resulting in increased awareness of PharmaNet among key clients and $500k+ donations raised for public radio.
DIRECTOR, MARKETING / EMPLOYEE #181 / MAY,1999:
Assumed increasing levels of responsibility over a nine year period - promoted to Senior Director, Executive Director and Vice President.