Marketing Communications Manager, Greater Asia Pacific
Oversaw and implemented a variety of B2B marketing initiatives with emphasis on email marketing, digital education, social media, and communications planning.
- Managed internal sales and external customer communications programs including 14 newsletter publications and standalone ad hoc email campaigns
- Led the social media marketing strategy in the region, establishing social media communication channels on Facebook and Twitter
- Built and achieve a successful roll-out of Microsoft Advertising Digital Academy - an digital education program for strategic agency partners and advertisers
- Created content for online and offline sales and marketing vehicles including newsletters, landing pages, websites, and presentation decks
- Drove measureable business impact by establishing metrics, reporting, and analytic capabilities
- Budgeting, internal & external coordination, vendor management, and contract negotiation