Summary

Enthusiastic and innovative marketing professional with cross functional expertise in launching authentic marketing campaigns that promote continual organizational growth.

Recognition for successfully spearheading marketing and business development programs for globally branded organizations.

Expert in aligning planning, leadership, and market launch with organizational vision/goals.

Work History

Work History
Dec 2008 - Mar 2010

Marketing Communications Manager, Greater Asia Pacific

Microsoft Advertising

Oversaw and implemented a variety of B2B marketing initiatives with emphasis on email marketing, digital education, social media, and communications planning.

  • Managed internal sales and external customer communications programs including 14 newsletter publications and standalone ad hoc email campaigns
  • Led the social media marketing strategy in the region, establishing social media communication channels on Facebook and Twitter
  • Built and achieve a successful roll-out of Microsoft Advertising Digital Academy - an digital education program for strategic agency partners and advertisers
  • Created content for online and offline sales and marketing vehicles including newsletters, landing pages, websites, and presentation decks
  • Drove measureable business impact by establishing metrics, reporting, and analytic capabilities
  • Budgeting, internal & external coordination, vendor management, and contract negotiation
Feb 2007 - Dec 2008

Multinational Account Manager

Microsoft Advertising

Responsible for the day-to-day running of Microsoft Advertising's largest Asia-based accounts in consumer electronics, automotive, travel, and ecommerce industry. These key accounts are typically strategic, high touch, and high complexity.

  • Executed and implemented display, direct response, email, in-game, and sponsorship campaigns on Microsoft Advertising’s worldwide properties including MSN portals, Windows Live, Xbox, Office Online, Microsoft Media Network, and Massive in-game ad network
  • Managed ongoing development of account relationships, revenue growth, and providing client performance reports and optimization recommendations
  • Leveraged strong cross-group collaboration with editorial, legal, ad support, and creative solutions team to ensure flawless execution of client campaigns
  • Delivered training programs for internal new starters and external sales partners
Aug 2006 - Feb 2007

Project Coordinator

Microsoft Advertising

Contract position with the Regional Pricing and Inventory Yield team. Managed the regional pricing database and supported regional sales teams on requests for proposals (RFP).

  • Consolidated and built ad product pricing database in excel workbook
  • Conducted research and performed competitive pricing analysis
  • Worked closely with pricing managers in different markets to ensure accuracy of information
  • Adjusted advertising inventory allocation based on seasonal variations
Aug 2005 - Jul 2006

AdWords Coordinator

Google Inc.

Contract position for the Greater China region (GCR). Worked on delivering excellent account support to AdWords advertisers in China, Taiwan, Hong Kong, and the United States.

  • Responded to customer service inqueries by email
  • Troubleshot campaigns and technical problems
  • Optimized keyword lists and ads in order to maximize advertisers' ROI
  • Monitored emails, customer feedback, and satisfaction
Jan 2005 - May 2005

Marketing Intern

The Chamber of Commerce of Hawaii
  • Executed a marketing research assignment on publicity of the Chamber
  • Created and distributed questionnaries, analyzed data, and wrote reports
  • Developed a marketing communication plan for raising public awaresness of the Charmer
  • Designed logos, book covers, and web page layouts for the 150th anniversary celebration

Education

Education