Alyssa Berland

Work History

Work History
Jun 2009 - Present

Intern

Gibbs & Soell Public Relations
  • Attended Online Seminars covering topics including digital media in the PR industry and strategic planning  
  • Press Release Development - developed press releases for US expansion of luxury bath manufacturer using search optimized text
  • Developed Consumer Media Pitches Based on Trend Research - linked luxury bathtubs to European spa trends through research of treatment options that could be replicated at home
  • Agency Business Development - Researched prospect contacts in multiple outlets including online research with LinkedIn
  • Developed Customer Testimonial Web Articles - worked from interview transcriptions to develop case study outline for media use and web article
May 2008 - Aug 2008

Intern

KCD Public Relations
  • CFDA Fashion Awards – checked in press photographers and reporters, set up the red carpet, worked on the red carpet, and escorted honored guests to their seats
  • Prepared a client report documenting press coverage for 2008
  • Honored sample requests from clients and shipped samples to clients around the world
  • Managed designer collections in the showroom.

Education

Education
Aug 2007 - Present

Bachelor of Business Administration

University of Michigan
  • 1 of 60 Preferred Admit Students to the Stephen M. Ross School of Business

 RELEVANT COURSEWORK

  • Financial Accouting
  • Managerial Accouting
  • Business Communicaitons
  • Advertising Rhetoric
  • Designing Persuasive Communication
  • Applied Business Economics
  • Operation Management Science
  • Business Information Technology