Work experience
Jun 2009 - Present
Intern
- Attended Online Seminars covering topics including digital media in the PR industry and strategic planning
- Press Release Development - developed press releases for US expansion of luxury bath manufacturer using search optimized text
- Developed Consumer Media Pitches Based on Trend Research - linked luxury bathtubs to European spa trends through research of treatment options that could be replicated at home
- Agency Business Development - Researched prospect contacts in multiple outlets including online research with LinkedIn
- Developed Customer Testimonial Web Articles - worked from interview transcriptions to develop case study outline for media use and web article
May 2008 - Aug 2008
Intern
KCD Public Relations
- CFDA Fashion Awards – checked in press photographers and reporters, set up the red carpet, worked on the red carpet, and escorted honored guests to their seats
- Prepared a client report documenting press coverage for 2008
- Honored sample requests from clients and shipped samples to clients around the world
- Managed designer collections in the showroom.
Education
Aug 2007 - Present
Bachelor of Business Administration
- 1 of 60 Preferred Admit Students to the Stephen M. Ross School of Business
RELEVANT COURSEWORK
- Financial Accouting
- Managerial Accouting
- Business Communicaitons
- Advertising Rhetoric
- Designing Persuasive Communication
- Applied Business Economics
- Operation Management Science
- Business Information Technology
