Work History

Work History
Nov 2012 - Present

Server/Bartender

Rosemary's Enoteca and Trattoria
  • Serve food, wine, and beer at an upscale, busy farm-to-table restaurant
  • Provide excellent customer service by exceeding guest expectations
  • Accurately handle cash and credit card transactions
May 2012 - Oct 2012

Server/Bartender

Charles Hanson's 169 Bar

  • Served specialty cocktails, beer, liquor, and wine in a busy and demanding environment
  • Maintained accurate tabs and tallies
  • Proficient in bar opening and closing procedures
  • Shucked, grilled and prepared oysters for patron consumption
May 2011 - May 2012

Account Executive

Stanton Public Relations & Marketing
  • Created and pitched media, both proactively and reactively, across a wide range of industries including technology, finance, and higher education
    • Client accounts included 3i, STMicroelectronics, TMP Worldwide, Samuel Adams Boston Beer Company, Miami University's Farmer School of Business, MetSchools, and Conning & Company
  • Developed and implement client media strategy
  • Developed client messaging and story ideas
  • Drafted and edited press releases, bylines, media alerts and coverage reports
  • Developed and presented new business proposals for potential clients
  • Monitored media coverage for clients across multiple industries 
  • Participated in events as media and client contact
  • Interacted directly with clients regarding reputation management and communications strategy
  • Worked daily with both national and international businesses 
  • Participated in strategy sessions and brainstorming meetings
Oct 2010 - Apr 2011

Account Coordinator

Child's Play Communications
  • Proactively pitched media contacts using extensive knowledge of clients, their products/services, markets, and influencers
    • Client accounts included MEGA Brands, Summit Toys, Toy State, Shred Sled, The Betesh Group, and Ginsey Home Products
  • Assisted in launching StorkBrokers.com and Elmer's "Fuzzoodles Fiesta House Party" campaign
  • Collaborated in webisode production for The Betesh Group's "Baby Brezza" product
  • Researched, negotiated, and secured spokesperson representation for StorkBrokers.com
  • Crafted press materials (e.g., press releases, media advisories, pitches, etc.) and compiled accurate media lists for specifically targeted outreach
  • Managed multiple client social media accounts to sustain an engaged presence across various platforms (e.g., Facebook, Twitter, Tumblr, etc.)
  • Compiled monthly media reports, orchestrated product mailings, maintained complete shipping records, coordinated the agency agenda, and performed administrative duties as needed
Jul 2010 - Oct 2010

Freelancer

D M Public Relations
  • Pitched media contacts and coordinated client interviews to secure prominent placements across a variety of mediums
    • Client accounts included Keetsa Eco-friendly Mattress Company, John Shegerian of Electronic Recyclers International, and Evan Bailyn of FirstPageSage
  • Developed press materials and a social media presence for the agency and clients
  • Researched potential clients, prepared proposal materials, and assisted in the negotiation of new business contracts
  • Assisted in client media training
  • Recorded accurate and timely reports

Education

Education
Sep 2009 - May 2011

Master of Science

New York University
  • 3.76 GPA
  • Dean's Graduate Fellowship
  • PRWeek's "Education Program of the Year," 2009 & 2010
Aug 2005 - May 2008

Bachelor of Arts

University of La Verne
  • 3.48 GPA
  • Honors Program graduate
  • Board of Trustee's Academic Scholarship, August 2005 - May 2008

Skills

Skills

Spanish

Computer

Mac/PC capable Cision, Google (Adwords, Alerts, Analytics, Documents, etc.), Photoshop, MS Office (Excel, Powerpoint, Tools, Word, etc.), Quickbooks, FedEx Ship Manager, UPS World Ship, Constant Contact, MagnetMail

Social Media

Facebook, Twitter, Pinterest, WordPress, Tumblr, Ning, Foursquare, Del.i.cious, Groupon Mommy Blogger outreach Twitter Party coordination

Affiliations

  • PR League, New York University
    • Member, August 2009 - May 2011