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I believe the key to creating an impact through digital channels is having the insight to understand and the intuition of how audiences adapt to

Audiences respond and brands need to know how to measure what works best to recreate success and avoid failures. Digital communications provides the change to respond and adapt to information and emotion.


Work History

Jan 2014Present

Manager, Client Strategy

  • Customize data-driven media & insights packages to solve clients' business objectives
  • Spearhead quarterly business reviews, analyzing intricate audience profiles of brands customers
  • Lead internal & external thought leadership meetings on digital media topics such as audience buying, programmatic, video, mobile, native, & social media
  • Oversee media investments with +20 inventory, data, & technology partners
  • Operate internal Xaxis technologies related to digital audience creation and analysis
  • Collaborate 
  • Manage team of  strategists
Oct 2013Jan 2014

Senior Manager, Media Development

REAL MEDIA GROUP/247 Media (Merged with Xaxis)
  • Designed the go-to-market strategy for Real Media’s first social media product, Socialite
  • Generated $1MM in new business for social-focused media campaigns
  • Crafted an operational product workflow process
  • Trained sales & account management on Socialite's value proposition, points of differentiation, and keys to operational success
  • Socialite Press Release
Feb 2012Oct 2013

Manager, Engagement Solutions

REAL MEDIA GROUP/247 MEDIA  (Merged with Xaxis)
  • Developed high impact multi-platform digital proposals with custom opportunities (display, video, social, mobile web and mobile applications)
  • Collaborated with Product Marketing, Business Development, & Technology to identify new needs and updated products
  • Re-designed Real Media Group's sales and marketing pitch to clearly define the company's audience-centric capabilities
  • Oversaw the creation and roll out of 4 media products, spanning mobile, TV extension, online video and social media 
Jun 2011Feb 2012

Digital Planner

Turner-Sports Illustrated Digital
  • Developed high impact multi-platform digital proposals with custom opportunities (display, video, social, mobile web and mobile applications
  • Collaborated with on-air and news counterparts to develop integrated media sponsorships
  • Coordinated the planning and execution of custom sponsorships
  • Oversaw day-to-day performance, delivery and execution of sold campaigns
  • Served as main point of contact between clients and all internal counterparts
  • Supported the Account Executive in client presentations and deck preparation 
  • Monitored client competitive spend and marketplace trends
Jun 2010Jun 2011

Digital Media Planner

  • Built media plans for video, direct-response, branding, hispanic and social media campaigns
  • Analyzed the media consumption of a target audience to identify key areas of opportunity
  • Created site list, analyzed proposals, negotiated prices and built plans which strategically maximized users engagement with the brand
  • Developed team-wide creative process to align media team, creative agency, rich media vendors and clients
  • Monitored day-to-day operations, performance and reporting of simultaneous campaigns
  • Assessed media and creative strategy of competitors


Jan 2014Jan 2015

Media Planner

  • Developed 360° strategic media plans based on client’s marketing objectives and use of media research
  • Worked as a liaison between the client, digital planners, TV and print buyers as well as a creative agency
  • Assisted team in development of yearly competitive review and media consumption decks
  • Compiled and analyzed competitive spend reports for clients


Aug 2005May 2009

Bachelor of Science in Telecommunications

University of Florida

3.87 GPA, Cum Laude


Media Planning




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