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Work experience


Senior Designer

Pearson North Amnerica

• Member, Pearson social media engagement group. Helped establish protocols, procedures, policies and best practices around social media; invited to join group based on social media engagement on Yammer

• Defined structure of product content including staging, pacing, progression, testing, assessment and remediation via user profiling; determined user expectations and user behaviors to match education requirements for whiteboard and online applications

• Built photographer network covering Spanish-speaking world. Network model basis of networks deployed on Math (online) and Social Studies (print) projects. Benefit: 80% deferment of travel and shipping costs


Design Project Manager

Pearson North Amnerica

• Directed product definition, prototyping, & development of Spanish language leader Realidades, streamlined prototyping process reducing development time by 30%

• Developed prototypes of interactive features for companion online Realidades


Designer II

Pearson North Amnerica

Project lead on print products in varied disciplines including highly successful California Math product


Senior Designer (6 month contract)

Vista Higher Learning

Designer, photo researcher and Spanish-speaking first point of contact with museums, trusts and government agencies securing art and photo reproduction permissions for industry leading Spanish-language Imagina


Production Manager

Baseline Development Group

• Recruited, hired and supervised all design staff; handled project budgeting and estimating

• Engineered all project planning, managed production, implemented workflow and reviewed all product development stages


Senior Designer (Temporary to Permanent)

Brown Publishing Network

• Managed redesign and repositioning of company website; developed protocols and procedures for scalability and website updates

• Company intranet design lead; authored proposal for intranet development and build-out


Freelance Senior Designer

Publicom, Inc.

Prototyped and designed Houghton Mifflin’s World Cultures and Geography


Corporate Art Director

FlashPoint Technology, Inc.

Brand Manager, Marketing, Sales, Technical Documentation

• Co-authored brand positioning statement; overseeing adherence to company branding standards

• Orchestrated design and web production responsibilities delegating work to staff and contract employees; conducted performance reviews

• Oversaw business development, maintaining, improving and solidifying business relationships with vendors and Fortune 500 clients

• Directed all marketing communication initiatives, including: online banner and click-through advertising; print advertisement in technology periodicals; white-paper and product documentation; trade show marketing campaigns

Information Architect

• Defined information architecture and build-out of user interface of first photo-exchange/photo-sharing application for SprintPCS™ Vision. First functional prototypes were delivered for client review and approval within a 14-day timeframe; credited as pivotal in securing 2 million dollar advance from Sprint

• Managed development and distribution of content and client assets within an online environment

• Determined navigation for online applications based on user profiles; managed prototyping, site maps and wire-frame development

User Interface Specialist

• Revamped interface of proprietary Digita® digital camera application

• Created static navigational screens for mobile devices to demonstrate functionality

• Lead on highly customized mobile (handsets), digital camera and online application interfaces


Principal Partner, Design Director, Website Developer, Marketing & Sales


• Designed and supervised development of bi-lingual (French / English) scalable website for Quali-Phone, Europe’s leading call-center company servicing clients like Apple, FIAT and IBM

• Business development & business management (partnerships, affiliations and business relations)

• Lead designer on all print and website projects (ideation, prototyping, production, and testing)


Art Director, Marketing, Print, Production, Website Projects

CEPUB, Addison Wesley Longman

• Designer, project manager and in-house resource on book products, marketing and promotion campaigns, and book companion websites



Written and Conversational English
As my second language I have expert level dexterity in written (product documentation, branding specifications, business case presentations, general communications) and spoken (lectures, presentations and training) English.
Native Proficiency in Writter and Conversational Spanish
As a native speaker my written and spoken Spanish language acuity has aided me in many professional and social situations settings.
Project Management
Macintosh / Windows
CSS (Cascading Style Sheets)
Adobe Creative Suite (includes web applications)
Microsoft Office,


Manager, analytical thinker, solutions provider, doer—completely immersed in social media; dedicated mentor, team builder, evangelist, expert in finding improved methods of defining, producing, and launching products and client services. Actively engages people within corporate, networking, and social circles to improve working and interpersonal relationships while employed within technical and creative groups developing B2B and B2C products and services. Expertise includes:

Technical/Product Documentation                                      

Online Application Development

Marketing/Branding/Design/Social Media                        

Project/CRM/Task Management

Staff Supervision/Department Management                   

Bilingual: Written and Conversational Spanish

Business Development      

Information Architecture/User Interface Design


Manager and designer with a proven track record as an information architect, user-interface specialist, art director and manager of creative groups.


design education, research and practice, social media, computers and software, photography, business and management.

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