• Developed market and business plans for early stage software, cloud services, and Internet companies to use in market development, for raising capital, and as roadmaps for corporate growth; including enterprise, small to medium business, and consumer markets.
• Evaluated strategies for targeting potential customers and increasing user participation for iOS and Android applications, social media websites, and online services.
• Developed a brand strategy for a hospital foundation for use in a capital campaign.
• Built brand strategy for an educational foundation for use with students, supporters and benefactors.
• Created brand strategy and business development plan for human resources consultancy.