Work History

Work History
2008 - Present


Lewis Marketing

•  Developed market and business plans for early stage software, cloud services, and Internet companies to use in market development, for raising capital, and as roadmaps for corporate growth; including enterprise, small to medium business, and consumer markets.

•  Evaluated strategies for targeting potential customers and increasing user participation for iOS and Android applications, social media websites, and online services.

•  Developed a brand strategy for a hospital foundation for use in a capital campaign.

•  Built brand strategy for an educational foundation for use with students, supporters and benefactors.

•  Created brand strategy and business development plan for human resources consultancy.

2006 - 2008

Director of Product Strategy

Sabeus, Inc.

•  Developed marketing strategy to reposition firm’s fiber optic sensor product line focusing on intelligent oil and gas field implementation.  The first significant contract in the $1.5 billion oil field sensor market was completed with Shell Oil for operations worldwide in August 2007.•  Created product and business plans for a new product line of fiber optic sensors in permanent downhole seismic market, an emerging sector in the $12 billion oil and gas geophysical market.•  Developed product strategy for interfacing the pressure and temperature data from Sabeus sensors with the XML network applications software used by major oil and gas companies.•  Developed plan for maximizing return from the Sabeus DFB Laser through selling the intellectual property for higher density data transfer rates to large system suppliers in $2 billion telecom laser market.•  Developed product plan for attaining compliance with US, Canadian and European Union laser product standards.•  Analyzed leveraging Sabeus acoustical sensors from Military applications into oil and gas industry, including geological marine streamer surveys.

2002 - 2006

Director of Marketing

FreeHand Systems

•  Created marketing/business plan to position the MusicPad Pro platform and digital sheet music web download store as the iTunes™ for sheet music.•  Directed introduction of MusicPad Pro, a Linux Tablet PC with WIFI connectivity and specialized music applications, in the $7 billion music products market.•  Developed and implemented a distribution strategy for Europe, Asia and Australia generating a $10 million revenue stream in initial year.•  Developed and implemented extension of FreeHand’s on-line sheet music store of over 85,000 titles in a new channel through the 7,000 music product retailers in North America.•  Developed market-based requirements for new releases of MusicPad hardware and software enabling greater product penetration in both professional and consumer markets.•  Created and implemented an accessory strategy that realized margins 5 times greater than for the MusicPad tablet.

2001 - 2002

Director of Marketing / Co-Founder


•  Developed business plan, including financial models, to provide the compelling case for developing a $150 million software opportunity with breakeven at under 18 months.•  Created a product strategy, allowing Zemlogix to build plug-in modules for ERP and CRM systems as value added partners of Oracle, PeopleSoft and SAP.•  Developed market strategy and plan based on market research, competitive analysis and focus groups, identifying large target and addressable markets available for Zemlogix’s new software products.•  Developed and co-delivered fund-raising pitch to venture capital firms, resulting in moving Zemlogix forward.

2000 - 2001

Director of Product Management

Sigma-One Communications

•  Directed product development, creating the first integration of precise location technology with web content, enabling new wireless applications for cell phones and PDAs, creating new revenue opportunities and facilitating service differentiation in the marketplace.•  Developed trial for Cingular Wireless, demonstrating wireless Internet location applications and providing business models for these services.•  Built partnerships with middleware and application content providers, strengthening SigmaOne's position to offer end-to-end solutions for service providers.•  Developed partnerships with E-911 service bureaus, enabling the SigmaOne location system to be integrated into wireless carrier networks to meet FCC requirements.

1996 - 2000

Director of Marketing

Coyote Network Systems

Director of Marketing, Coyote Network Systems•  Developed strategy, marketing plan, and economic models for launch of applications service provider business unit based on Internet appliance applications, generating revenues of $50 million in first year.•  Designed strategy and market plan to launch company into international long distance wholesale and retail markets, achieving revenue of over $40 million per year.•  Developed strategy for network services business unit, growing sales to over $20 million.•  Created and launched campaign to promote new product lines, increasing market awareness and sales.Senior Product Manager, Coyote Technologies•  Produced product and marketing programs, propelling start-up switch manufacturer from zero sales to over $12 million in first year.•  Developed business plan, market requirements and product plans for a second generation of central office switch and Internet service node, expanding the voice product family into Voice-over-IP.•  Built strategic alliances with Hewlett-Packard and Technology Applications, Inc., extending the core business from central office voice capabilities to include data and Internet applications.•  Created and implemented strategic programs, increasing market share for voice switching and Internet services products in new Competitive Local Exchange Carrier (CLEC) and Internet Service Provider markets.

1994 - 1996

Senior Marketing Manager

GTE / Verizon

•  Developed and implemented marketing programs for new business solutions, raising the division’s revenues from zero to $190 million level in 18 months.•  Implemented marketing programs for new and growing product lines for data and video communication in local area networks and wide area networks resulting in increased sales from these new markets.•  Developed competitive assessments and strategies to counter new competition from AT&T, MCI, Sprint and emerging CLECs allowing retention of the dominant market share position.

1981 - 1994



Marketing Programs Manager – Worldwide Planning ManagerProduct Marketing Manager – Strategic Planning Manager

El Segundo, CA (Xerox Systems Group) / Palo Alto, CA (PARC) / London, UK (Rank Xerox)•  Designed and implemented first global vertical marketing program, allowing direct sales force to more effectively solve customer business problems using systems solutions.•  Created and effectively implemented vertical marketing plan for Europe and the Pacific Rim, improving sales efficiency by 20%.•  Directed planning and development of systems solution for the health care industry, producing over $30 million in new revenue.•  Designed and oversaw national sales training program, receiving 98% excellent rating from participants based on their success over following 12 months.•  Developed organization plan that created first self directed work team in the industry marketing division, resulting in higher levels of team productivity.•  Recommended innovative plan for new channels for workstation products through dealers, distributors, and VARs, creating new opportunities for business growth.•  Directed development of sales promotion program by advertising company, creating cornerstone for first major channeling of network systems products through copier sales force.


Additional Professional Experience:

Industrial Engineering, Operations Planning, Transportation Operations, Logistics.




University of Tennessee


UCLA Anderson School of Management



Recruiting, Developing, & Retaining Team

Marketing Promotions / Sales Support

Achieving Goals

Cross-Functional Management

Market Requirements

Market Research

Product Management / Product Strategy & Planning

Strategic Planning / Business Planning

Marketing Management