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Sales and Trade Marketing Professional with 16 years experience in the health care, cosmetics and consumption industries. Background in developing profitable business relationships, working with key accounts to increase revenues, setting achievable sales goals, monitoring retail sales and trends, developing major accounts, and designing programs to increase product knowledge. Demonstrate leadership and team-building skills. Experienced in maintaining and updating product knowledge, launching new products, networking and cold-calling, strategic business planning, forecasting and budgeting, business development, using corporate image to enhance market share, and building sales through trade marketing fundamental skills. Communication skills designing and delivering presentations, client relations, conducting training workshops and product demonstrations, interpersonal skills, production of proposals, memos, and reports, project management, coordination of special events, and expertise in business communications. Noted by senior management, supervisors, staff, community members, clients, and customers for detail-oriented management skills, ability to prioritize tasks, timely completion of projects, and ability to solve organizational problems with innovative solutions.

Work experience

Nov 2008Present

National Sales Manager - HPC Division

Grupo Cimed Ltda
Responsible for developing the “ go to market” strategies in order to implement a new sales division and a hole innovative selling process for Cimed Group. Provided sales objectives and focus, led efforts to build on-premise penetration throughout markets, direct and indirect sales team, budgets, resources, and motivation to achieve market share, shipment, profit and awareness. Provided comprehensive category management, conducted business reviews and sales meetings, suggested and managed pricing levels, developed and managed marketing and promotion programs, gained input from distributors, monitored distributor sales force activity for brand portfolio and competitive brands, managed point-of-sale allocations, and worked closely with regional sales managers.
Aug 2007Jul 2008

National Sales and Trade Marketing Manager

Farmasa - Laboratório Americano de Farmacoterapia S/A
Responsible for all aspects of coordinating sales and merchandising efforts, including maintaining and improving in-store conditions, developing and fostering warehouse relationships with buyers, merchandising managers and district managers, and implementing policies, procedures, and pertinent industry information. Developed merchandising and sales program records and created and conducted presentations in order to implement “ joint business planning” with the key costumers. Responsible for drug and retail store covering, and distribution improvement, using trade marketing strategies (DSMP). Budgeting management and sales forecast aliment within sales force and category managers. Coordination of brand goals on trade KPI´s. Develloping promotion, campaigns, customizations and POP materials. Training and people development activities, especially “on the job”.
Dec 2006Aug 2007

National Trade Marketing Manager

Farmasa - Laboratório Americano de Farmacoterapia S/A
Responsible for the "go to market" definitions, and trade investments throughout the pharma and food channels. Hire and train the merchandising force ande the trade marketing consultants. Develop new tools and technics in order to achieve better distribution and profitability;
Mar 2006Sep 2006

National Sales Manager - Organized Trade

Pfizer Consumer Health Care
Responsible for a new division dedicated to develop all Key Chains, Wholesalers, Cash&Carry Sales and Broker Distributors. In order to increase this channel revenue, a special team, was assigned as my collaborators, in innovative basis to: reduce costs, improve logistics, design new supply tools and work as an independent business cell inside Pfizer Consumer Healthcare.
Jul 2003Feb 2006

Regional Sales Manager / National Trainning Manager

Pfizer Ltda.
Responsible for sales management in regional basis. Coordinate the sales team and trade marketing force. Implement nationally the Sales developing training for all sales teams. Coordinate all exclusive distributors, key chains, wholesalers, supermarkets, government sales, and indirect channel.
Sep 2002Jul 2003

Regional Key Account Manager

Astrazeneca do Brasil S/A.
Feb 2000Sep 2002

Regional Sales and Trade Marketing Supervisor

Merck S/A.
Jan 1997Feb 2000

Key Account Sales Representative

Roche S/A
Jan 1996Dec 1996

Sales and Merchandising Representative

Mar 1993Nov 1995

Senior Sales Executive (Duty Free Shop Division)

Brasif S/A


Oct 2005Jul 2006


Fundação Getúlio Vargas

Centro Universitário Augusto Motta