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Summary

Trade and Digital Marketing Practitioner 

Work History

2016Present

Digital Marketing Assistant Manager

Godrej Consumer Products Limited

Managing Godrej brand such as Stella Air Freshner, Hit ,Mitu Baby activity on digital network, managing websites,PPC PPE campaign on GDN and social Media, includes ideation and the execution of the campaign. Ensuring consumer engagement trough digital activity to build brand consideration. Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. Design, build and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals. Identify trends and insights, and optimize spend and performance based on the insights. Plan, execute, and measure experiments and conversion tests. Collaborate with agencies and other vendor partners. Develop digital marketing initiative to support company business goals. Evaluate emerging technologies

  • Digital Marketing
  • Social Media Management
  • SEO/SEM
 20162016

Strategic Account manager

XL Axiata Telecom

as a strategic account manager, i am in  charged with overseeing the day-to-day client and campaign management for a portfolio of digital advertisers.  i am responsible for managing the entire client relationship – driving value in accounts by assisting clients with strategic direction, campaign management, audience targeting,and  budget/spend optimization. Analising Planning and implementing campaign in digital and mobile channel. the works include building an integrated and engaging campaign to create an engaging costumer experience. also to  ensure campaign budget spends meet the RoI threshold for the brand. I  involve in a lot of campaign including e-commerce such as traveloka, zalora, carmudi food and beverages such as  starbucks,burger king and bakmi GM also FMCG's such as Unilever , P&G. 

  • Account Management
  • Strategic Planning
  • Campaign management
  • Project Management
20142016

Digital Planner

XL Axiata Telecom

Analising Planning and implementing campaign in digital and mobile channel. the works include building an integrated and engaging campaign to create an engaging costumer experience. also to  ensure campaign budget spends meet the RoI threshold for the brand.

  • Digital Marketing
  • Campaign Planning
  • Campaign Implementation
  • Budget Optimization
  • Digital Ads Operation
20122013

Marketing Development Officer 

Coca-Cola Amatil Indonesia 

As a Marketing Development Officer my role was to make sure the marketing program are executed properly in the market, Implementing BTL activities, Market Research,  budgeting. and Road to Market.

  • BTL marketing
  • Budgeting
  • Point Of Sales Material management
  • Market Research

 

 

 

 

 

20122013

Graduate Trainee Program

Coca-Cola Amatil Indonesia

As a Mangement Trainee i was assigned in various position trough the company one of them was District Sales Manager where Im in charged to Lead 5 Sales Representatives to achieve their sales target, and to develop and maintaining relationship with Horeca account and General Trade account. 

  • Lead 5 Sales Representatives
  • Account Management

Education

20132016

Master's Degree

Institut Pertanian Bogor

Business Management

GPA 3.52

20062011

Bachelor's degree

Universitas Padjadjaran

Fishing and Marine Sciences 

GPA 3.03

Portfolio

Campaign