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Summary

Trade and Digital Marketing Practitioner 

Work experience

September 2016Present

Digital Marketing Manager

Sinarmas Consumer Products

Managing Consumer products category ranging from Kitchen category such as Filma Brand with Cooking Oil and Margarine products, rejuvenate the brand digital presence by revamping the sukamasak.com as the brand's digital home who increase the traffic of the website by 102%. Serving as a CRM portal for Mothers who would like to learn and share their knowledge in cooking. Building the brand consideration by engaging with the consumer.  Leveraging the Pristine Brand an alkaline water product with Japanese technology by  Search Engine Optimization increasing the brand visibility on digital ecosystem. Building Digital Assets for Freshplus @sehatitugampang social media assets and website. Developing an omni channel CRM platform to identify the Consumer lifecycle for the consumer and unique touch points for every consumer persona. managing websites PPC, PPE campaign on programmatic buying.

  • Digital Marketing
  • SEO/SEM
  • Social Media Management
  • Content Marketing
  • Consumer lifecycle

 

20152016

Strategic Account manager

XL Axiata Telecom

as a strategic account manager, i am in  charged with overseeing the day-to-day client and campaign management for a portfolio of digital advertisers.  i am responsible for managing the entire client relationship – driving value in accounts by assisting clients with strategic direction, campaign management, audience targeting,and  budget/spend optimization. Analising Planning and implementing campaign in digital and mobile channel. the works include building an integrated and engaging campaign to create an engaging costumer experience. also to  ensure campaign budget spends meet the RoI threshold for the brand. I  involve in a lot of campaign including e-commerce such as traveloka, zalora, carmudi food and beverages such as  starbucks,burger king and bakmi GM also FMCG's such as Unilever , P&G. 

  • Account Management
  • Sales
  • Strategic Planning
  • Campaign management
  • Project Management

20132015

Digital Planner

XL Axiata Telecom

Analising Planning and implementing campaign in digital and mobile channel. the works include building an integrated and engaging campaign to create an engaging costumer experience. also to  ensure campaign budget spends meet the RoI threshold for the brand.

  • Digital Marketing
  • Campaign Planning
  • Campaign Implementation
  • Budget Optimization
  • Digital Ads Operation
20122013

Marketing Development Officer 

Coca-Cola Amatil Indonesia 

As a Marketing Development Officer my role was to make sure the marketing program are executed properly in the market, Implementing BTL activities, Market Research,  budgeting. and Road to Market.

  • BTL marketing
  • Budgeting
  • Point Of Sales Material management
  • Market Research
20122013

Graduate Trainee Program

Coca-Cola Amatil Indonesia

As a Mangement Trainee i was assigned in various position trough the company one of them was District Sales Manager where Im in charged to Lead 5 Sales Representatives to achieve their sales target, and to develop and maintaining relationship with Horeca account and General Trade account. 

  • Lead 5 Sales Representatives
  • Account Management

Education

20132016

Master's Degree

Institut Pertanian Bogor

Business Management

GPA 3.52

20062011

Bachelor's degree

Universitas Padjadjaran

Fishing and Marine Sciences 

GPA 3.03

Portfolio

Campaign