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Summary

 Digital and Trade Marketing Practitioner, A Brand Enthusiast 

Work experience

September 2016Present

Digital Marketing Manager

Sinarmas Consumer Products

     Managing multiple consumer products  brands ranging from Leveraging Pristine, an alkaline water product with Japanese technology now with 126%  YoY growth being the number 1 brand  in the value added water category by  increasing the brand visibility on Search engine using search engine optimization. Managing Pristine's digital assets in Facebook, Instagram giving a clear content proposition to the target audience and creating engagement trough digital campaign and helping the Key Account Team by doing strategic partnership with e-commerce and digital businesses. Currently working closely with Costumer Relationship Division to build a integrated new digital channel to increase traffic to the Costumer Service as a point of sales and increase conversion on the digital channel.

   Kitchen category such as Filma Brand with Cooking Oil and Margarine products, rejuvenate the brand digital presence by revamping the sukamasak.com as the brand's digital home who increase the traffic of the website by 102%. Serving as a CRM portal for Mothers who would like to learn and share their knowledge in cooking. Building the brand consideration by engaging with the consumer.

   Building Digital Assets for Freshplus @sehatitugampang social media assets and website. managing websites PPC, PPE campaign on programmatic buying.

  • Digital Marketing Strategy
  • SEO/SEM
  • Social Media Management
  • Content Marketing
  • Pay Per Click Media Planning 

 

February 2016September 2016

Assistant Digital Marketing Manager

Godrej Consumer Products

   Managing Multiple Consumer Products Brands such as HIT insecticide, Stella Air Freshner and MITU wipes. Developing MITU Social media assets to achieve 1 million likes on Facebook and developing MITU Youtube content. 

 Building the digital ecosystem for HIT insecticide with Youtube as the main platform and come up with 1 million views video on Youtube, delivering HIT Key message the protection inspired by mothers. 

  Setting up the base For Stella social media and keep the engagement between consumer and the brand, using facebook as the main platform. Doing  offline to online campaign to help the brand increase their equity. 

20152016

Strategic Account manager

XL Axiata Telecom

  as a strategic account manager, i am in  charged with overseeing the day-to-day client and campaign management for a portfolio of digital advertisers.  i am responsible for managing the entire client relationship – driving value in accounts by assisting clients with strategic direction, campaign management, audience targeting,and  budget/spend optimization. Analizing,Planning and implementing campaign in digital and mobile channel. the works include building an integrated and engaging campaign to create an engaging costumer experience. also to  ensure campaign budget spends meet the RoI threshold for the brand. I  involve in a lot of campaign including e-commerce such as traveloka, zalora, carmudi food and beverages such as  starbucks,burger king and bakmi GM also FMCG's such as Unilever , P&G. 

  • Account Management
  • Sales
  • Strategic Planning
  • Campaign management
  • Project Management
20132015

Digital Planner

XL Axiata Telecom

  Analize, Plan and implementing campaign in digital and mobile channel. the works include building an integrated and engaging campaign to create an engaging costumer experience. also to  ensure campaign budget spends meet the RoI threshold for the brand.

  • Digital Marketing
  • Campaign Planning
  • Campaign Implementation
  • Budget Optimization
  • Digital Ads Operation
20122013

Marketing Development Officer

Coca-Cola Amatil Indonesia

As a Marketing Development Officer my role was to make sure the marketing program are executed properly in the market, Implementing BTL activities, Market Research,  budgeting. and Road to Market.

  • BTL marketing
  • Budgeting
  • Point Of Sales Material management
  • Market Research
20122013

Graduate Trainee Program

Coca-Cola Amatil Indonesia

As a Mangement Trainee i was assigned in various position trough the company one of them was District Sales Manager where Im in charged to Lead 5 Sales Representatives to achieve their sales target, and to develop and maintaining relationship with Horeca account and General Trade account. 

  • Lead 5 Sales Representatives
  • Account Management
  • Sales

Education

20132016

Master's Degree

Institut Pertanian Bogor

Business Management

GPA 3.3

20062011

Bachelor's degree

Universitas Padjadjaran

Fishing and Marine Sciences 

GPA 3.03

Portfolio

Campaign