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Work experience

July 2016June 2017

Paid Search and Performance Strategist

Phelps

Paid search, UX, account management; integrated marketing communications agency

  • Clients: Bosley Medical Hair Restoration, Toco Warranty, Natrol, LA Sheriff recruiting campaign
  • Account management for landing page creative development, multi-channel attribution efforts
  • New business development, sales research, account pitches
  • Deep dive reporting on local search engine optimization project for 2,000 Public Storage locations
September 2014July 2016

Digital Media and Analytics Director

Media Partners Worldwide

Radio, digital, and print media buying for direct response clients. New business development

  • Digital adviser role to agency's direct response clients for drive to web lead capture media
  • Developed data-driven strategies to inform optimization priorities, driving 45% inquiry growth
  • Primary author of agency’s blog and website voice – topics include podcasting, streaming
May 2009August 2014

Principal Consultant

InternetOMG.com

Interactive engagements with clients in ecommerce, health, education, auto, manufacturing, etc.·

Skechers – Oversaw all traffic acquisition programs: Email, search, retargeting, mobile. Designed special PPC campaign in support of 2011 Super Bowl ad that contributed to a 4X increase in social media “likes” in Q1 2011. Media support of Nov 2010 site relaunch led to increases in AOV, time on site, and ROAS (per Coremetrics & Mediaplex)

Everyday Health – Built all inbound marketing for TopDentists and BreastImplants411. Oversaw Oct. 2010 site re-launch and its rebranding media

Reading Eggs – Online campaign to drive subscription sales for Australian online reading program for young children. Channels include search, retargeting, affiliates, blogger outreach, PR, daily deals, email

INK Agency – Digital Director: Oversaw client digital media campaigns. New business pitches

Interactive Buzz – Viral awareness seeding. Health and packaged goods (Del Monte, Unilever)

North-West College – Lead gen for seven campuses: Search, analytics, website  

Engagements with multiple agencies working on brands like Public Storage, Pacific Island tourism, InPink (fashion jewelry), Prominence Treatment (rehab center), .edu lead channels

Long Beach Technology Commonwealth – Founding member. Local growth apps

Education

Summary

David Alpern has a black belt in digital advertising. This might sound intimidating. But he uses his forces for good, not evil, with www.InternetOMG.com. He's contributed to interactive strategies at both entrepreneurial and big brands like Mazda, Skechers, Fox, Experian, and more. Oh, he's also got an MBA from USC's Marshall School of Business, but he's not snobby. He lives in Long Beach, Calif. with his lovely wife and three cute kids. Contact: David [at] InternetOMG [dot] com.

Objective

INTERNET TRAFFIC, MEDIA METRCS and LEAD GENERATION

Digital direct response MBA with an accomplished 15-year track record in interactive driving market share gains, revenue growth, and profit in both Fortune 1000 and SME businesses. Achieved strong results with big budgets and big names leveraging traditional and emerging channels to spur sales, traffic, and leads. Extensive online media metrics background analyzing campaign performance, landing pages, KPIs, conversions, etc.