Marketing professional with 10+ years focused on enteprise infrastructure technologies. Career has encompassed product management, product marketing, and marketing communications targeting small-to-medium businesses and large enterprises.
Created "SSDs Ready for Prime Time" and "Cloud Computing in the Enterprise" presentations for industry analysts.
Designed a "Product Management Best Practices" primer for a private equity firm’s vendor portfolio.
Wrote press release, PR contact, including boilerplate modification and arranging for press interviews. Created a branding guide, which included a product descriptions, meta keyword, page titles, trademarks, and logo usage.
Conducted competitive analysis where research included a sales one-pager, SWOT analysis, and buyer personas.
Course curriculum developer for classes on Search Engine Optimization and Search Engine Marketing.
Repositioned company material and VC pitch to reflect an emerging technology trend. Market research firm Yankee Group labeled company a 'Startup to Watch in 2009'.
2008 - 2008
Director, Alliance and Channel Marketing
Managed company’s presence at VMworld 2008including show plan, booth property selection, setup and teardown, signage, and staffing. Created a house list and administered the company’s first e‐mail campaign. Created lists for industry analysts, editors, channel and alliance partners, and end‐users.
Designed a channel marketing plan that enabled three‐tier partner ecosystem: Strategic, Technology, and
Reseller. Identified a funnel of 500+ resellers and created channel‐ready documentation including a reseller
application, evaluation agreement, warranty, end‐user license agreement, and RMA form.
2004 - 2007
Product Marketing Manager
Responsbile for outbound content and communication of telephony-based products, supporting a 375 person salesforce. Developed marketing collateral including datasheets, brochures, FAQ's, presentations, positioning papers, and Web copy.
- Developed a formalized methodolgy for Siemens' public forum tests. These best practices aided in a V1.0 product receiving 1st place in InfoWorld's "SIP IP-PBX" comparative review.
- Spoke on VoiceCon panel titled, "SIP's Changing Role in Enterprise Communications.
- Product content, wrote promotional copy, and selected an industry analyst for a webinar titled, "The Role of a SIP Softswitch in the Enterprise." With a minimal budget of $5K, this was the second most viewed webinar of the year with 467 registrants and a 46% attendance rate.
2002 - 2004
Consultancy specializing in servers, storage, and networking. Designed collateral and used various communication vehicles to promote research reports, articles, and services. Researched and wrote on the latest infrastructure technologies through reports titled: High Performance Computing, Storage over IP, NAS/SAN, and Next Generation Data Center. Select clients: Cisco Systems, Dell, Emulex, Ericsson, Hewlett-Packard, IBM, LSI Logic, Maxtor,McData, Motorola, NEC, Network Appliance, and Sun Microsystems.
- Elevated status of IMEX Research as an authoratative expert on blade servers through direct marketing, which increased exposure to equipment manufacturers and the media. Consequently, IMEX was invited to become a founding member of the Blade Systems Alliance and was asked to deliver the keynote address at Server Blade Summit 2003.
2000 - 2002
Solutions Marketing Manager
Championed Marconi’s product portfolio and VoIP strategy through tradeshows, seminars, sales force trainings, and EBCs. Established 20 new accounts, $6M in VoIP product sales, and $10M in networking products, service, and support.
1999 - 2000
Conducted sales support activities including channel conflict resolution, sales forecasting, sales quotations, and win/loss reports. Improved sales submittal processes led to a reduced window of deal submission time by 50%.