Alok Chander is an IIM-C graduate Marketing Manager with 9+ years of overall experience; presently working with software Group at IBM. Responsible for drafting marketing and digital content strategies for IBM’s solutions and enabling local sales and marketing teams with demand generation methodologies. Assisting local marketing teams execute the strategy for a given industry or targeted solution; along with regular mentoring and corporate marketing guidelines. Some of the immediate responsibilities include working on go-to-market plans, preparing client presentations, product launch tactics, devising innovative marketing tactics for engaging with prospects, providing edge with competitive insights, social, web and new media strategies. Also involved in budget allocation, sourcing people and preparing utilization reports.