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About me

Born in Dhahran, Saudi Arabia December 2nd, 1982

Married with 3 children. Fluent Arabic and English speaker

Work experience

Mar 2017Present

Brand Manager

Batook Chewing Gum

Leading marketing department, reporting directly to the MD to achieve the vision with focus on:

  • Preparing the overall marketing plan to execution on ground for each brand; Nova, KLAST and MISKA
  • Leading company's innovation processes from idea generation to final product on the shelf
  • Seeking new potentials for company's brands in new international markets and adding new products to the distribution chain
  • Looking after the company's presence in the international fairs and events
  • Managing different agencies for creative and new product development
Jul 2013Mar2017

Executive

Al-Nemer transportation

Dammam King Abdul Aziz port on ground container transportation services

Jun 2010Jul 2013

Brand Manager

Al-Muhaidib Foods

Managing the white rice category which includes: Punjabi Al-Muhaidib, Al Aila brand, Al-Mudyaf.

Tasks as follow:

  • Setting the yearly plans to meet the overall company objectives by setting the details of:
  • ATL/BTL plan 
  • customer promotions/relations
  • Incentive plans for internal promoters/salesmen
  • Planning /allocating/monitoring  of brands budget
  • weekly meetings with most departments to ensure proper collaboration
  • managing both media and creative agencies relation to assess and set forward action required to meet the quarterly objectives

Achievements:

  • Launching two 360 campaigns for Punjabi Al-Muhaidib gaining 10% share points of the first and 50% SOM maintenance for the second in a declining situation
  • Successful brand extension launch of Punjabi Al-Muhaidib "classic" after thorough market study to cease the threat of new comers and creation of new sub category
Feb 2008Jun 2010

Assistant Brand Manager

Al-Muhaidib Foods

Handling  day-to-day the artificial sweetener "sweet 'n Low" in most aspects from planning to execution 

Education

20022007

B.S. in Marketing

KFUPM

Earning the marketing degree from one of the flagship schools in the middle east gave me a broader view to outer world and how to deal with different challenges 

Skills

Avid worker and structural thinker. I like art especially photography. I have certain skills in using computers and some basic Adobe illustrator use