Professional Experience

Work History
Feb 2014 - Jun 2014

Marketing & Events Coordinator

Roseville Visitors Association
  • Responsible for social media management and analysis to create targeted content to leisure travelers in the Twin Cities and Roseville
  • Wrote and designed monthly e-newsletter to highlight Twin Cities events
  • Updated destination sales system and website with striking visuals, links and keywords
Feb 2013 - Feb 2014

Social Media Community Coordinator

Morrissey Hospitality Companies
  • Created fun, engaging content and managed social media profiles for eight hospitality brands
  • Increased digital brand presence with the addition of Pinterest, Instagram, YouTube and Google+ profiles
  • Traveled to brands to curate social media content through relationships and connections built with staff and guests
  • Captured and edited photos and video at locations to give audiences an authentic digital experience
  • Wrote hospitality blog posts on behalf of MHC for RSVP MN Magazine's award-winning RSVP Insights Blog
Jun 2012 - Dec 2012

Marketing & PR Intern

CityKid Java
  • Developed 10-year anniversary events and social media campaign
  • Spearheaded first CKJ blog to highlight 10-year anniversary updates, coffee news and community events
  • Maximized social media to raise awareness of CKJ's mission and products through paid, targeted advertising
  • Collaborated with team to create a innovative, fresh take on CKJ's annual holiday gift box offering
  • Increased previous year's gift box offerings coverage with the addition of social media campaigns and a segment on Twin Cities Live
  • Landed features with press such as KARE 11WCCO and Twin Cities Live
Sep 2011 - May 2012

Staff Writer/Copy Editor

The Reporter, MSU
  • Started out as Student Senate Beat Reporter covering weekly Senate meetings
  • Built connections with Senate members through interviews about campus news and events to increase coverage, which was previously sparse
  • Wrote weekly news stories about pertinent campus news and events
  • Edited news, arts & entertainment stories for correct AP Style and grammar in a timely fashion
  • Provided thoughtful feedback to other staff writers about flow and consistency of syntax in articles
Jan 2011 - May 2012

Campus Representative

NARAL Pro-Choice Minnesota
  • Co-President of student group, Reproductive Rights Coalition
  • Guided group with monthly meetings, regular emails and open conversation
  • Administered social media profiles to reach current and potential members and advocate for reproductive rights
  • Created print marketing materials such as flyers, brochures
Jan 2012 - Apr 2012

Marketing & Outreach Intern

Habitat for Humanity of South Central Minnesota
  • Redesigned in-house marketing materials to better reach potential volunteers and homeowners
  • Interviewed volunteers and wrote spotlight award articles
  • Assisted in production of fundraising event, Home Tweet Home
May 2011 - Sep 2011

Events & Marketing Intern

YWCA Mankato
  • Improved former marketing materials with fresh, modern text and design
  • Developed social media content
  • Collaborated with other interns to organize events and office environment
  • Started the first YWCA Mankato blog to highlight participants and provide updates
  • Promoted to paid position to research and analyze the best avenues for digital expansion
Jul 2010 - Aug 2011

Cashier

Mankato Motor Company
  • Drafted invoices for service work and oil changes
  • Maintained online database of customer information and bill payments
  • Provided support to customers as they received their bill for service work
  • Answered questions thoughtfully and politely in person and via phone
  • Assisted with administrative work to maintain a clean and organized work space

Education

Education
Aug 2008 - May 2012

Bachelor of Science

Minnesota State University, Mankato

3.97 GPA

My major in Mass Media focused on public relations, online and print journalism, visual production and social media optimization. My minor in Gender and Women's Studies included analysis, research and activism for gender-related social and political issues. Both areas of study included different types of writing assignments that honed my diverse writing abilities for specific audiences. My education of communication and gender synthesize to make me a thoughtful, personable and effective communicator/storyteller.

Leadership:

National Society of Leadership and Success

I served as Publicity Chair in 2008-2009 to promote the student organization's events and fundraisers through various media. In 2009, I served as Fundraising Chair. In the latter portion of 2009, I served as SNT Coordinator.

Awards and Achievements:

2011 National Women’s Studies Honor Society Member - Psi Chapter of Triota, MSU

2011 Undergraduate Project of the Year - President’s Commission on the Status of Women, MSU

2011 Who’s Who in American Colleges and Universities - Dept. of Mass Media, MSU

2011 Certificate of Achievement - Dept. of Mass Media, MSU

2010 Outstanding Sophomore - Dept. of Mass Media, MSU

2010 Grace Lundquist Scholarship - Dept. of Gender and Women’s Studies, MSU

Skills

Skills

Customer Service/Communication

Strong public speaker and friendly interpersonal communication skills. Adept in having proactive conversations, answering questions thoughtfully and listening to ideas and instructions.

Mircosoft Office Suite

Adept in Word, Excel, PowerPoint, Outlook and Publisher.

Social Media

Community manager for social networks such as Facebook, Twitter, YouTube, Instagram, Google+, Pinterest, LinkedIn. Proficient in HootSuite, Google AdWords, Google Analytics, SEO.

Online Writing

MHC blogger for RSVP MN Magazine. Began first blogs for YWCA Mankato and CityKid Java. Proficient in Wordpress and Blogger.

Publication Design

Studied and used publication designs using Adobe Creative Suite, specifically InDesign, along with Publisher to create flyers, brochures, newspaper advertisements, press releases, postcards, logos and business cards.

Email Marketing

Attended 2014 Constant Contact Training Course in Minnesota. Familiar with writing and editing monthly external and internal e-newsletters.

Print Journalism

Able to quickly write and edit news articles that incorporate basic pyramid style guidelines and AP Style.

Audio/Visual Production

Studied the foundations of producing videos, slideshows, audio podcasts and photographs using Photoshop, iMovie, GarageBand and SoundSlides.