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Allison Polizzi

Senior Business Development Manager at Qualia Media

Work experience

Jan 2014Present

Senior Business Development Manager

Qualia Media

Responsible for the supply and mapping side of Qualia's social intent advertising business

Define and continually update supply categories and intent scale to prioritize prospecting activity

- Built marketing materials for business development team to present to potential partners

- Collaborate with sales team to tailor business development efforts to line up with client demand

- Work with sales and planning teams to make sure Qualia's offering is accurately presented in the marketplace - created and responsible for maintaining partner summary documents

Pipeline management

- Set up calls and negotiate deals for new data partnerships-part of team that added 26 new data partners in a period of 1.5 years

- Extensive research and vetting of companies, which led to 260% increase in pipeline within first six months as the only BD team addition, ongoing increase of 50-100 prospects added each month and 10-20 calls per week

Manage on-boarding process and ongoing relationships once partners are signed

- Coordinate with data science team for integration updates

Contribute to and edit board materials used to report progress of team to management, investors and Board of Directors

Promoted after one year and relocated to San Francisco to build out company presence

Received quarterly award for embodying company values: “passionate, collaborative, proactive, positive, open to challenges, willing to learn and acts with integrity”

Jan 2011Dec 2013

Real Estate Director

Starlite Media

Delivered sales/marketing strategy, analysis and execution for CPG clients and cultivate partnerships with Real Estate Investment Trusts and retailers for outdoor advertising locations at this media company

Managed relationships with REIT and retailer partners from end to end

- Responsible for contract negotiation and execution, organizing installation/maintenance for outdoor media and coordinating at-store marketing campaigns

- Secured new locations to maximize advertising campaign budgets-added over 600 new sites and led growth into six new markets

Advanced the company brand communication strategy - developed new and unique communication approach for marketing materials which helped to bring in 50+ new REIT and retailer partners

Worked with sales team to customize strategic out-of-home campaigns for CPG, entertainment, technology and other clients

Led evaluation and overhaul of lease agreement payment structure resulting in ongoing cost reductions of 10-15% per agreement

Negotiated contracts for lower rates and new lease partnerships, which expanded the location portfolio by over 50%

Sep 2009Dec 2010


Starlite Media

Worked routinely with C-level executives - responsible for compiling and distributing materials to investors for quarterly board meetings

Served as a junior marketing contributor on materials for sales executives and trade shows - created video presentation which won Starlite Media a spot as a Featured Exhibitor at the annual Shopper Marketing Expo

Analyzed profitability of specific assets in full portfolio of advertising signage

Jun 2008Aug 2008

National Sales Intern

David Yurman

Led and presented research project on retail outlet expansion opportunities - assisted Public Relations Department on brand development opportunities, potential strategic partnerships and promotional events with museums, charities and professional sports teams

Jun 2007Aug 2007

Structured Credit Products Intern

Natixis Capital Markets

Provided support to the Managing Director of the Structured Credit Products Group - conducted equity research on investment banks and drafted reports on their performance and ran statistical models for stress testing of structured finance transactions


Sep 2005May 2009

B.A - Bachelor of Business Administration

The George Washington University School of Business