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Work History

University of Florida

2004Present

Digital Media Manager, College of Archtitecture

Publishe Write, produce and sell sponsored articles that attract visitors to our digital, print and social sites. Conceive and sell strong content marketing plan to create unique sponsorship packages among top real estate developers including Neal Communities

MPR, Media

2004Present

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V.P., Director of Sales and Marketing Conceive and implement digital and traditional marketing programs to raise customer acquisition and retention rate, growing from start-up to position as the markets leading home health agency with over 2000 clients and 300 employees. Develop strategies to enhance corporate image, establish relationships with members of the media, pitching stories to publications, selling sponsors unique access to assets and increasing media coverage by 100% each year. Write and produce innovative digital marketing campaigns, securing social media influencers to endorse advertorial blog and sponsors of custom content to help build trust, demonstrate expertise and deepen brand awareness. and securing cross promotionalpartnerships, resulting in a 10K increase in website unique visitors per month. Produce internal and external materials such as brochures, press releases, web copy, newsletters and executive presentations.

The New Yorker Magazine

Jun 2004Sep 2015

Senior Business Development Manager

Senior Business Development Manager Provide thought leadership and sales acumen on developing custom programs to fit marketing goals of American Express, British Airways, BMW, Absolut Vodka, Seagrams and Wall Street firms, aligning brands and increasing volume by $1M. and execution of strategic marketing and sales presentations to Build strong relationships with iconic real estate developers, including

Coldwell Banker Previews International

Jun 2004Sep 2015

Advertising Director

Advertising Director The Atlantic Monthly Attracted by Mort Zuckerman, billionaire founder of Boston Properties, developer of the new Columbus Circle in New York City, for powerful sales acumen to head advertising sales of this acquisition. Led sales launch of first magazine website. Managed high profile accounts across multiple platforms by creating, selling and delivering cross-platform programs for clients securing cross promotional partnerships Write and strong content marketing plan to create unique sponsorship packagesManaging all aspects of the luxury homes marketing program,, which helps agents who specialize in luxury real estate market both themselves and their property listings