V.P., Director of Sales and Marketing Conceive and implement digital and traditional marketing programs to raise customer acquisition and retention rate, growing from start-up to position as the markets leading home health agency with over 2000 clients and 300 employees. Develop strategies to enhance corporate image, establish relationships with members of the media, pitching stories to publications, selling sponsors unique access to assets and increasing media coverage by 100% each year. Write and produce innovative digital marketing campaigns, securing social media influencers to endorse advertorial blog and sponsors of custom content to help build trust, demonstrate expertise and deepen brand awareness. and securing cross promotionalpartnerships, resulting in a 10K increase in website unique visitors per month. Produce internal and external materials such as brochures, press releases, web copy, newsletters and executive presentations.