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Education

2019

Bootcamp: Software Developer

AstroLabs, Dubai
2019

Diploma: Digital Marketing

Manipal Executive Education, Dubai

Google AdWords Certified

20002002

Diploma: Marketing Communications and Advertising

Central Institute oF Management, Chandigarh, India

Summary

A 360º integrated Marketing Professional {Traditional and Digital}, primarily within the Ad-Agency.

As i look for a full-time role, i am currently doing courses on Hubspot and pursuing Post Grad Diploma in Software Engineering at Podii Hq Academy,  A google partner organization.

Work History

2019

Digital Marketing Consultant

Global Strategic Partners - Dubai / Trinidad & Tobago.

Global Strategic is a global advisory firm specialized in strategic management, investment banking, and international business development strategies. The company provide organizations and governments with the right information and the right expertise to drive the growth and expansion initiatives, get access to new opportunities, and maximize the profitability.

Main Role:
Conduct project feasibility study.
Create market entry strategy,
Analyze potential of the industry to facilitate business development decisions.
Conduct comprehensive competitor analysis.

Jul 2016 Feb 2018

Co-Founder / Digital Marketing Specialist

Towmydrive Mobile App. Xpertogo Tech Solutions - Dubai

Worked directly with the team to develop inbound marketing campaigns via SEO, SEM, and Display.
Helped redevelop towmydrive.com website for higher conversion rates and better (UX) user experience.
Developed and managed all search campaigns that resulted in more than doubling (15% to 40%) of organic web.
Lead SEO strategy development and execution.
Developed customer survey and promotion program for the app.
Created the companies pitch deck based on research and analytics.

Aug 2013Mar 2016

Account Manager / Direct Sales & Business Development

Adrox Media & Advertising LLC - Dubai.

Adrox Media - Start Up Advertising company specializing in brand activation for FMCG companies.
Main role is to create marketing campaigns, brand activation exercise, product launch.

In 2014, I launched the first of its kind special wearable glasses to watch the NYE 2015 Dubai Fireworks. The product 3D Fireworks Glasses. The campaign achieved  60%  sales rate, 80% Reach through traditional and online media

Feb 2013Jul 2013

Account Manager

Latest On Digital Media Agency- Dubai.

Love Your Safety UAE Initiative 

Formulated and Managed a series of awareness campaigns aimed at educating and sensitizing the community on different socio-economic trends regionally. UAE initiative was a first in UAE and partnered with DUBAI POLICE, DUBAI CIVIL DEFENSE, Ministry Of Health, Ministry of Education and Private stakeholders. My role as the Account Manager was to source for sponsorship, plan, execute, and finalize each project according to strict deadline and within budget. This includes acquiring resources and coordinating the efforts of team members and third party contractors or consultants in order to deliver each program accordingly.

Jan 2011Jan 2013

Account Manager

Petra 360 Marketing - Juma Al Majid Est. - Dubai.

Petra is an in-house marketing solutions company for the multibillion dollar JAM Establishment. Divisions within the Est. include – Automotive (Hyundai Motors, KIA Motors), Retail (Yokohama Tires, Citizen Watches, Home Appliances, Interiors).

Main Role:

Formulation of marketing strategies.
Campaign Management – Handling budgets, managing campaign costs and invoicing.
Suppliers Management – planning, production, delegation & negotiating with vendors.
Media Planning and buying.
Development and release coordination of PR matter.

Feb 2007Dec 2010

Senior Account Executive

The Classic Partnership - A WPP/ MENACOM Co. - Dubai

Accounts Handled – Dubai Islamic Bank (BTL), Dubai Chamber Of Commerce (BTL & ATL),  ENOC (BTL & ATL)

Main Role:
Formulation of marketing strategies.
Campaign Management – Handling budgets, managing campaign costs and invoicing.
Suppliers Management – planning, production, delegation & negotiating with vendors.
Media Planning and buying.

Skills

Node JS, React, CSS, Photoshop, GoogleAdwords Search and Display Network

Certifications

07/201907/2020

Google Ads Display Certification

Completion ID: 35280361

07/201907/2020

Google Ads Search Certification

Google

Completion ID: 35288423

2019

Inbound Marketing Certification

Hubspot Academy
2019

Graphics Design

Elegant Training Institute, Dubai

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