• Broad Range of Experience with a Marketing Focus: Advertising, Retail Experience, Digital Marketing Experience, Public Relations Experience, and Event Planning Experience
• Digital Branding and Social Networking Knowledge: Social Media Knowledge, Extensive understanding of Brand Loyalty and other branding strategies.
• Natural Leadership Ability: Independent Work Ethic, Good Communicator, Leadership Role Experience

Work History

Work History
2014 - Present

Account Supervisor

Origin Design

- Build positive client relationships by establishing efficient, effective and pro-active client communication
- Trouble-shoot and implement conflict resolution tactics on all client projects.
- Ensure overall account profitability through regular and proactive project management and comprehensive project reports.
- Provide value-added strategic thinking to client projects and business problems.
- Lead agency departments in pulling together project quotations and time plans.
- Develop and present creative or strategic briefs to relevant internal and client teams.
- Participate in the development of communications strategies and marketing plans.
- Prepare month-end overviews of client’s current activities, revenue forecasts, and business development recommendations.

2013 - 2014

Director of Business Development / Baker

Léché Desserts Inc.

- Proactively developed new revenue streams through private culinary demonstrations/events and targeting a new audience
- Directed Léché Desserts’ integrated marketing strategy. This includes; agency management, public & media relations, community outreach (i.e: Share the Warmth’s Table of Hope 2014), brand development.
- Built and nurtured client (B2B and B2C) relationships by developing creative products, implementing and overseeing quality control tactics and maintaining open lines of communications
- Led a team of 12 employees including bakers, chefs, cashiers and maintenance staff to ensure the smooth running of two retail outlets. Responsibilities include; scheduling, payroll, hiring and training staff
- Managed production flow through a streamlined organizational process in both wholesale and retail divisions

2012 - 2013

Account Supervisor

Grey Canada

• Lead development and distribution of 360° (TV, Print, Digital, PR) Christmas campaign for the Salvation Army Canada
• Guided the Salvation Army Canada in their 2012 Youth campaign, which used alternative communication tactics to reach a new demographic
• Managed the creation, maintenance and monthly update of the JTI-MacDonald JTI@ction CMS webpage as well as sales and marketing e-Blasts
• Developed and fortified client relationships using strong communication and problem-solving skills
• Oversaw the creative development and execution of Health & Safety Ontario’s 2012 projects
• Supervised and supported all Grey Canada business development projects while devising and championing a formal internal pitch process

2011 - 2012

Account Manager

Publicis London

• Manage development of above-the-line campaigns for Procter and Gamble Oral Care in Central and Eastern Europe, Middle East and Africa and help to coordinate PR, Digital and Shopper Marketing teams to create fully integrated campaigns
• Work side-by-side with creative directors and producers to deliver high-quality television advertising for Procter and Gamble Oral Care
• Coordinated Procter and Gamble’s Oral-B holistic activation launch in Nigeria 2011 and aided in surpassing distribution and sales objectives
• Charged with the development of Print, OOH and Digital campaigns for AirAsiaX, a subsidiary of Virgin Airlines
• Facilitate positive working relationships with clients through daily communication and adherence to timelines and budgets
• Active member of a specially chosen team responsible for developing activities to strengthen corporate culture.
• Champion and representative for the marketing body for commercial television and advertising in the UK, Thinkbox.

2008 - 2008

Project Manager

Twist Image (Mirum)

• Supervised creative and technical development of TELUS’ (mobile service provider) email marketing campaign
• Communicated regularly with clients to ensure that the product reflected their objectives and achieved satisfaction
• Prepared budgets and implemented them into the planning process
• Supported the creation of a targeted customer email management system
• Implemented standardized email design and integration testing tactics
• Responsible for the planning of the Twist Image Team Building Conference and acted as coordinator on the day of the event
• Managed the relocation of the organization including supervising renovation and relocation plans
• Ensuring positive team morale through effective internal communications during company-wide move



Masters of Marketing Communications

University of Arts, London

Courses in Public Relations

McGill University

Bachelor of Commerce

Concordia University

Marketing Major



Commission de la santé et de la sécurité du travail (CSST)

Secouriste en Milieu de Travail

License Number: 220949

Direct and Digital Marketing

Institute of Direct Marketing