Alissa Lentz

Alissa Lentz

Work History

Work History
Jun 2011 - Present

Director of Engagement Marketing / Public Relations

Diana Martin Gifts
  • Develop a comprehensive marketing and public relations strategy (prior to my arrival DMG had no marketing strategy)
  • Create/execute a social media marketing campaign
  • Tailor communication tactics to investor relations, sales/marketing, corporate communications, executive assistants, executives, and human resources professionals
  • Create innovative, personalized pitch packets for a variety of clients
  • Transform/modernize marketing materials utilizing a creative, "pull" approach
  • Research/report on international expansion opportunities
Feb 2011 - May 2011

Lead Business Strategist

Chapman ImPRessions
  • Created a research-based public relations/marketing campaign for CASA OC
  • Implemented strategic communication tactics to recruit more volunteers for CASA
  • Developed a social ROI scale for CASA to increase effectiveness in measuring success
  • Planned innovative programming to enhance CASA’s presence in the business community
Sep 2010 - May 2011

Founder / Account Executive

Argyros Marketing Society

  • Established a marketing society; built student, administrative, faculty support
  • Developed partnerships with entrepreneurs; recruited companies to do consulting work for
  • Managed/directed a team of students to plan/implement social media for companies in OC
Sep 2008 - Jun 2009

Account Planner / Promotional Strategist

Circle Advertising

  • Worked with a team to build a $10 million PR/Ad campaign for The Century Council
  • Wrote/distributed a survey that reached 50 states and 4,963 people in the target market
  • Conducted focus groups and professional interviews, wrote research and creative briefs
  • Planned two large-scale promotional on-campus events, one of which won an Addy Award

Education

Chapman University — 3.78 GPAB.S. Business Administration, Entrepreneurship EmphasisB.A. Public Relations & Advertising; Communication Studies Minor    

Summary

I’m a hungry knowledge-seeker that is comfortable with taking risks. I enjoy a challenge and thrive in a fast-paced environment. My ambition, energy and enthusiasm are unparalleled; I see opportunity in obstacles! I believe one person can change the world and plan on doing so.

Objective

To secure an engaging/challenging position within a dynamic/entrepreneurial firm. 

Honors

- Dean’s Scholarship - Chancellor’s List - Gamma Beta Phi - Order of Omega - Beta Gamma Sigma - 1st in District and 4th in Nation for AAF's National Student Advertising Campaign - 1st Runner Up in District Students in Free Enterprise Competition - 3 Addy awards for promotions planned with Chapman University - Circle Advertising - Chapman University Cecil Award for Burmese Refugee