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Alison Henry

Marketing Executive Specializing in Digital Media

Work experience

January 2015Present

MTV - Viacom

Social Media Coordinator
  • Managed official Instagram account (@MTV), including all artist collaborations and producing creative content for the platform. Grew the account from 5 million to 8 million, and increased overall engagement by focusing on video and high engagement solutions. 
  • Managed the official MTV Tumblr (tumblr.com/MTV). Grew the account by 500,000.
  • Wrote and scheduled additional tweets, and optimized them using SocialFlow.
  • Managed content for official Snapchat account.
  • Created digital content and a digital strategy for the 2015-2017 VMAs, the 2015-2017 MTV Movie Awards, the 2015-2017 Woodies at SXSW, and the 2015-2017 Fandom Awards.
  • Led social media campaigns for music-based and pop culture initiatives. Examples include a digital content strategy for the Halsey Artist To Watch campaign, 2015 New York Comic Con, and the Alternative Press Music Awards, which included 12 live streams across two different channels.
  • Organized and conducted more than 50 video and photo shoots, including managing talent, coordinating with video team, and distributing content.
Jan 2014Dec 2014

Glamour Kills Clothing

Social Media Coordinator
  • Managed the entire social media presence for the company, including Twitter, Instagram, Tumblr, and Snapchat.
  • Created a digital strategy and created digital content for Glamour Kill’s Warped Tour 2014, Glamour Kills Tour featuring New Found Glory, Glamour Kills Holiday Fest 2015, and Black Friday Sale 2014.
  • Created, launched, and promoted a social media-based customer survey, and analyzed the data to help create better digital marketing strategies resulting in 15% improvement in engagement and corresponding sales growth.
  • Created a robust paid social media campaigns on Facebook and Google Ads.
  • Developed and executed homepage rotation program.
  • Created weekly proactive email campaigns with MailChimp.
May 2013Aug 2013

NYSE Euronext

Media Relations
  • Scheduled and supervised media interviews, photo shoots, and filming of NYSE Floor Traders.
  • Supported daily news summary and internal communications.
  • Supported Listings International and IPO businesses by creating case studies, press releases and news stories published to the NYSE Euronext site (nyx.com).
  • Created, updated and maintained NYSE Euronext country and industry fact sheets used for marketing and internal communications.
  • Wrote and submitted press releases for internal events and programs such as the Veteran's Associate Program.
May 2012Aug 2012

Credit Suisse Alternative Investments

Marketing
  • Consolidated performance data from seven product systems into a new template for hedge fund reporting.
  • Updated and compiled marketing data into various Microsoft Excel spreadsheets.
  • Edited marketing materials such as PowerPoint presentations and graphs.

Education

20112015

B.A in Digital Marketing

New York University

Skills

Social Media

Proficient in Facebook, Instagram, Tumblr, Twitter, Snapchat, Wordpress, and analytics in each platform. Also proficient in various scheduling platforms, including Hootsuite, SocialFlow, and Spredfast. Expert copywriter and focused on fan engagement and video. Knowledgeable in paid social. 

Graphic Design

Proficient in the full Adobe Suite, including Photoshop, InDesign, and Illustrator. Proficient