MTV - Viacom
Social Media Coordinator
- Managed official Instagram account (@MTV), including all artist collaborations and producing creative content for the platform. Grew the account from 5 million to 8 million, and increased overall engagement by focusing on video and high engagement solutions.
- Managed the official MTV Tumblr (tumblr.com/MTV). Grew the account by 500,000.
- Wrote and scheduled additional tweets, and optimized them using SocialFlow.
- Managed content for official Snapchat account.
- Created digital content and a digital strategy for the 2015-2017 VMAs, the 2015-2017 MTV Movie Awards, the 2015-2017 Woodies at SXSW, and the 2015-2017 Fandom Awards.
- Led social media campaigns for music-based and pop culture initiatives. Examples include a digital content strategy for the Halsey Artist To Watch campaign, 2015 New York Comic Con, and the Alternative Press Music Awards, which included 12 live streams across two different channels.
- Organized and conducted more than 50 video and photo shoots, including managing talent, coordinating with video team, and distributing content.